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The Point Of Loyalty

The company provides customer loyalty strategy, facilitation and mentoring for brands focused on growing the value of existing customers.

Advertising Services
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Headquarters
Malvern East, Vic, AustraliaSource: RevenueBaseRetrieved October 13, 2026
Employee range
1 to 10Source: RevenueBaseRetrieved October 13, 2026
Founded
2017Source: RevenueBaseRetrieved October 13, 2026
Published list appearances
21 supported appearances ↗Source: RevenueBase lists
The company at a glance

What does The Point Of Loyalty do?

Since 2013, the company has commissioned independent consumer research studies on customer loyalty and loyalty programs in Australia and New Zealand.

Based on the company’s public LinkedIn information, supplied through RevenueBase.

Who it serves

The company advises brands including Accor Hotels, Advantage Pharmacy Group, Brand Collective, Bakers Delight, Bed, Bath 'n Table and Baby Bunting.

What the business offers

Services & capabilities.

Customer loyalty strategy

The company provides strategy, facilitation and mentoring to deliver customer loyalty and Joyalty programs.

Source: LinkedIn company description · Retrieved October 13, 2026

Technology specification and evaluation

The company offers technology specification and evaluation.

Source: LinkedIn company description · Retrieved October 13, 2026

Explore the business in context

Company lists.

Supported appearances on published RevenueBase lists, including available memberships beyond displayed rankings.

Positions describe ordering within each source list. See how lists are built ↗

Share your recognition

Embeddable award for your website

BADGE PREVIEWThe Point Of Loyalty listed #10 on Customer retention specialists, September 18, 2026Open the published source list.
The Point Of Loyalty

#10 Customer retention specialists

Snapshot: September 18, 2026

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Company information

Sources & data notes.

RevenueBase prepared this profile from the company’s public LinkedIn information and RevenueBase company data. These source records were retrieved on October 13, 2026. AI helped summarize these sources, with a separate automated check against the source text completed on November 3, 2026. Directory positions use company-contact counts from separate saved list snapshots dated August 31, 2026, September 2, 2026, September 4, 2026, September 5, 2026, September 18, 2026, September 19, 2026, September 20, 2026, September 26, 2026, September 27, 2026, September 28, 2026, September 30, 2026 and October 11, 2026. How the company lists are built.

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