Company lists · Data refreshed September 2026

Top 25 Market segmentation firms based in Canada

Name: Market segmentation firms based in Canada
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 20, 2026 101 companies tracked

RevenueBase identified 101 market segmentation firms headquartered in Canada as of September 2026 and tracks 1,052 professional contacts across them, including 353 with verified work emails. Toronto is the largest hub.

This list covers market segmentation firms headquartered in Canada, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 20, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 20, 2026 86% judged on-target in blind review

101Companies

1,052Contacts tracked

353Verified emails

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The 25 largest market segmentation firms based in Canada

Ranked by team size

Top 25 of 101 market segmentation firms based in Canada, ranked by team size, largest first. Data refreshed Sep 20, 2026. RevenueBase Smart Search rates how each company's information relates to market segmentation firms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	LEGER	Indirect evidence	Montreal, QC, CanadaHQ checked Sep 20, 2026	501-1,000	334 contacts →
	Indirect evidence “At Leger, we give people a voice and empower our clients to make better decisions in a constantly changing world.” Source: RevenueBase Database · checked Sep 20, 2026
2	Advanis	Indirect evidence	Edmonton, AB, CanadaHQ checked Sep 20, 2026	51-200	144 contacts →
	Indirect evidence “Research leads to better and more attuned understanding of your audience (consumers, constituents, populations).” Source: RevenueBase Database · checked Sep 20, 2026
3	Torfac	Partial evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	51-200	74 contacts →
	Partial evidence “End-to-end Market Research Solutions, Intelligent Insights, Inventive Technology and a Personalized Approach.” Torfac is your go-to partner for highly targeted Market Research…” Source: RevenueBase Database · checked Sep 20, 2026
4	CROP	Indirect evidence	Montréal, QC, CanadaHQ checked Sep 20, 2026	11-50	67 contacts →
	Indirect evidence “Montreal-based full service research agency.” Source: RevenueBase Database · checked Sep 20, 2026
5	The Strategic Counsel	Partial evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	11-50	26 contacts →
	Partial evidence “The Strategic Counsel is a market research firm that brings the art of insight to the science of research.” Source: RevenueBase Database · checked Sep 20, 2026
6	Prospect Media Group LTD	Indirect evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	11-50	25 contacts →
	Indirect evidence “We’re a commerce-focused, data-driven analytics and media agency that challenges the norm.” Source: RevenueBase Database · checked Sep 20, 2026
7	Research Strategy Group	Indirect evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	11-50	24 contacts →
	Indirect evidence “RESEARCH STRATEGY GROUP is a research insights consultancy.” Source: RevenueBase Database · checked Sep 20, 2026
8	L'observateur	Partial evidence	Montréal, QC, CanadaHQ checked Sep 20, 2026	11-50	22 contacts →
	Partial evidence “L’Observateur est une entreprise de recherche marketing dont la mission est de fournir de l’information stratégique aux entreprises et organismes afin de leur permettre de prendre…” Source: RevenueBase Database · checked Sep 20, 2026
9	The Herd	Indirect evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	51-200	17 contacts →
	Indirect evidence “The Herd was founded in 2016 based out of one of North America’s high-tech capitals Toronto, Canada.” Source: RevenueBase Database · checked Sep 20, 2026
10	Brainvision Market Analytics INC	Partial evidence	Markham, ON, CanadaHQ checked Sep 20, 2026	11-50	13 contacts →
	Partial evidence “We are a group of Subject Matter Experts (SMEs) with Government Certified Digital Advisor for the CDAP scheme, providing professional services in Market Research, Digital…” Source: RevenueBase Database · checked Sep 20, 2026
11	Mcds Business Analytics	Partial evidence	Montréal, CanadaHQ checked Sep 20, 2026	1-10	11 contacts →
	Partial evidence “MCDS is a consulting and analytics company that specializes in business analytics and marketing intelligence to give you an accurate outlook of your market, your operations and…” Source: RevenueBase Database · checked Sep 20, 2026
12	Callosum	Indirect evidence	Montreal, QC, CanadaHQ checked Sep 20, 2026	1-10	9 contacts →
	Indirect evidence “Founded in 2012, Callosum is a trusted advisor to many of Canada's top brands.” Source: RevenueBase Database · checked Sep 20, 2026
13	Bottomline	Partial evidence	Calgary, AB, CanadaHQ checked Sep 20, 2026	11-50	9 contacts →
	Partial evidence “BottomLine wins market share for brands through key insights that come from in-depth research.” Source: RevenueBase Database · checked Sep 20, 2026
14	Datacumen Research	Partial evidence	Prince George, BC, CanadaHQ checked Sep 20, 2026	11-50	8 contacts →
	Partial evidence “At Datacumen, we don't set ourselves up just to be another market research company – we're your strategic partner in navigating the dynamic business landscape.” Source: RevenueBase Database · checked Sep 20, 2026
15	Radix Market Research	Indirect evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	1-10	6 contacts →
	Indirect evidence “Radix has a tradition of innovative analytic tools backed by high levels of customer service.” Source: RevenueBase Database · checked Sep 20, 2026
16	Element54	Partial evidence	Montreal, QC, CanadaHQ checked Sep 20, 2026	11-50	5 contacts →
	Partial evidence “element54 works with marketers to build their brands by: exploring markets, testing strategies and concepts/products, evaluating and tracking marketing communications.” Source: RevenueBase Database · checked Sep 20, 2026
17	Illumina Research Partners	Indirect evidence	CanadaHQ checked Sep 20, 2026	11-50	4 contacts →
	Indirect evidence “Illumina is a strategic insights and activation partner that helps companies transform and build a brighter future.” Source: RevenueBase Database · checked Sep 20, 2026
18	Research ETC	Partial evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	1-10	4 contacts →
	Partial evidence “Helping companies with diverse market research needs develop clear strategies.” Source: RevenueBase Database · checked Sep 20, 2026
19	Choicelab	Partial evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	1-10	4 contacts →
	Partial evidence “We help market research agencies by providing higher analytics, data science and interface development capabilities to meet the demands of increasingly tech-savvy corporate…” Source: RevenueBase Database · checked Sep 20, 2026
20	Impact Research	Partial evidence	Montreal, QC, CanadaHQ checked Sep 20, 2026	1-10	4 contacts →
	Partial evidence “Impact Research is a boutique marketing research agency, part of the Plus Company network.” Source: RevenueBase Database · checked Sep 20, 2026
21	Cube Research Cube Recherche	Partial evidence	Montreal, QC, CanadaHQ checked Sep 20, 2026	1-10	3 contacts →
	Partial evidence “Cube Research is a consumer insights and market research firm based in Montreal, Canada.” Source: RevenueBase Database · checked Sep 20, 2026
22	Athena Brand Wisdom	Partial evidence	Toronto, ON, CanadaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “We are a boutique marketing research and strategy firm.” Source: RevenueBase Database · checked Sep 20, 2026
23	Akari Digital	Partial evidence	North Vancouver, BC, CanadaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “We help businesses make better marketing decisions.” Source: RevenueBase Database · checked Sep 20, 2026
24	Orama Marketing	Partial evidence	Montréal, QC, CanadaHQ checked Sep 20, 2026	11-50	2 contacts →
	Partial evidence “ORAMA Marketing offre à ses clients des services-conseils en recherche marketing, intelligence d’affaires et de sondage auprès de grandes entreprises.” Source: RevenueBase Database · checked Sep 20, 2026
25	Lobo Media Marketing	Partial evidence	Orillia, ON, CanadaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “Every business owner I've met feels one of three ways: They wasted tons of money on marketing so it clearly isn't for them, they know marketing is important so they keep spending…” Source: RevenueBase Database · checked Sep 20, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: market segmentation firms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names market segmentation firms.
Partial evidence: Its own public description names part of market segmentation firms, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name market segmentation firms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 101 market segmentation firms based in Canada

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Market segmentation firms based in Canada at a glance

As of Sep 20, 2026

33.6%Verified-email coverage

10.4Average contacts per company

1-10Median size (employees)

30.7%Largest-city concentration · Toronto

Sep 20, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

501-1,000

Email recency for this list is measured worldwide rather than for Canada, so it is reported there. Company counts and contact totals on this page are exact for Canada, over 101 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among market segmentation firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in Canada whose own description of what they do matches “market segmentation firms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names market segmentation firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among market segmentation firms, and records with no verified work email. Companies headquartered outside Canada are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 353 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 20, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Market segmentation firms by metro

Market segmentation firms in Toronto31

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names market segmentation firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many market segmentation firms are there based in Canada?

RevenueBase identified 101 market segmentation firms headquartered in Canada as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

LEGER, headquartered in Montreal, tops this list with the largest team on record.

Which city has the most market segmentation firms?

Toronto leads with 31 headquartered companies, followed by Montreal (14) and Calgary (11).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 353 verified decision-maker contacts tracked across these 101 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 20, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.