Company lists · Data refreshed September 2026

Top 24 Market segmentation firms based in Australia

Name: Market segmentation firms based in Australia
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 20, 2026 71 companies tracked

RevenueBase identified 71 market segmentation firms headquartered in Australia as of September 2026 and tracks 508 professional contacts across them, including 260 with verified work emails. Melbourne is the largest hub.

This list covers market segmentation firms headquartered in Australia, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 20, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 20, 2026 86% judged on-target in blind review

71Companies

508Contacts tracked

260Verified emails

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The 24 largest market segmentation firms based in Australia

Ranked by team size

Top 24 of 71 market segmentation firms based in Australia, ranked by team size, largest first. Data refreshed Sep 20, 2026. RevenueBase Smart Search rates how each company's information relates to market segmentation firms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Fiftyfive5, Part Of Accenture Song	Indirect evidence	Sydney, AustraliaHQ checked Sep 20, 2026	201-500	169 contacts →
	Indirect evidence “Fiftyfive5 We are hiring!” Source: RevenueBase Database · checked Sep 20, 2026
2	The Royals	Indirect evidence	Cremorne, AustraliaHQ checked Sep 20, 2026	51-200	41 contacts →
	Indirect evidence “Introducing The Royals.” Source: RevenueBase Database · checked Sep 20, 2026
3	Mcgregor TAN	Partial evidence	Frewville, AustraliaHQ checked Sep 20, 2026	11-50	25 contacts →
	Partial evidence “Established in 1976, McGregor Tan is one of Australia’s most experienced full service social and market research agencies.” Source: RevenueBase Database · checked Sep 20, 2026
4	The Market Intelligence CO	Partial evidence	Alexandria, AustraliaHQ checked Sep 20, 2026	11-50	17 contacts →
	Partial evidence “The Market Intelligence Co.(TMIC) specialises in customised business to business and industrial market research.” Source: RevenueBase Database · checked Sep 20, 2026
5	Harvest Insights	Indirect evidence	South Melbourne, AustraliaHQ checked Sep 20, 2026	11-50	17 contacts →
	Indirect evidence “Our insights specialists, with expertise from consumer ideation to advanced analytics, bring a clear consumer voice to all parts of the FMCG/CPG & Retail industries from shopper &…” Source: RevenueBase Database · checked Sep 20, 2026
6	Instinct And Reason	Partial evidence	Sydney, AustraliaHQ checked Sep 20, 2026	11-50	15 contacts →
	Partial evidence “Instinct and Reason was established in 2002 as a market research and strategic consultancy with offices in Australia (Sydney, Canberra, Darwin), U.K (London), and Canada (Kelowna).” Source: RevenueBase Database · checked Sep 20, 2026
7	SMRTR	Indirect evidence	Sydney, AustraliaHQ checked Sep 20, 2026	11-50	15 contacts →
	Indirect evidence “We provide custom analytics and source diverse data sets to help you gain insights to understand your customers better.” Source: RevenueBase Database · checked Sep 20, 2026
8	The Navigators Australia	Partial evidence	Dawes Point, AustraliaHQ checked Sep 20, 2026	11-50	8 contacts →
	Partial evidence “The Navigators is a new breed of marketing consultancy, efficiently connecting data in all its forms with decision-making and strategy.” Source: RevenueBase Database · checked Sep 20, 2026
9	Digital Balance	Partial evidence	Melbourne, AustraliaHQ checked Sep 20, 2026	11-50	6 contacts →
	Partial evidence “Digital Balance empowers marketing professionals with comprehensive data-driven solutions.” Source: RevenueBase Database · checked Sep 20, 2026
10	Research INK	Partial evidence	Albert Park, AustraliaHQ checked Sep 20, 2026	1-10	5 contacts →
	Partial evidence “Research Ink is a boutique market research consultancy with a strong client service ethic and a focus on quality throughout the research process.” Source: RevenueBase Database · checked Sep 20, 2026
11	Camino Research & Strategy	Partial evidence	Melbourne, AustraliaHQ checked Sep 20, 2026	1-10	5 contacts →
	Partial evidence “Camino is a boutique market research agency with offices in Sydney and Melbourne.” Source: RevenueBase Database · checked Sep 20, 2026
12	Bread & Butter Research & Strategy	Indirect evidence	Lavender Bay, AustraliaHQ checked Sep 20, 2026	11-50	5 contacts →
	Indirect evidence “Bread & Butter began in 1997 as a partnership between Rob Mason and Margo Cashman Our philosophy has been consistent since that time To understand what really matters to people…” Source: RevenueBase Database · checked Sep 20, 2026
13	Shaun Polidano Consulting	Partial evidence	Cremorne, AustraliaHQ checked Sep 20, 2026	1-10	5 contacts →
	Partial evidence “Shaun Polidano Consulting creates data-backed marketing solutions that drive business growth and foster long-term customer loyalty.” Source: RevenueBase Database · checked Sep 20, 2026
14	Snapcracker Research Strategy	Partial evidence	Crows Nest, AustraliaHQ checked Sep 20, 2026	1-10	4 contacts →
	Partial evidence “We are a boutique qualitative and quantitative market research agency.” Source: RevenueBase Database · checked Sep 20, 2026
15	OUR Marketing Group PTY LTD	Partial evidence	Northmead, AustraliaHQ checked Sep 20, 2026	11-50	4 contacts →
	Partial evidence “Today’s marketing landscape presents a confusing, highly complex and overwhelming situation.” Source: RevenueBase Database · checked Sep 20, 2026
16	Proof Research	Partial evidence	Kangaroo Point, AustraliaHQ checked Sep 20, 2026	1-10	4 contacts →
	Partial evidence “Whether you're crafting your strategy, identifying new markets, measuring your performance or getting to know your customers or stakeholders better, market research is a great way…” Source: RevenueBase Database · checked Sep 20, 2026
17	Research Solutions	Partial evidence	East Perth, AustraliaHQ checked Sep 20, 2026	1-10	3 contacts →
	Partial evidence “We are a strategic market research agency comprising a team of highly experienced consultants, each with more than 20 years’ experience buying and designing research projects…” Source: RevenueBase Database · checked Sep 20, 2026
18	Leapfrog Research	Partial evidence	Sydney, AustraliaHQ checked Sep 20, 2026	1-10	3 contacts →
	Partial evidence “Leapfrog Research provides strategic yet practical market research solutions, developed collaboratively, to add true business value.” Source: RevenueBase Database · checked Sep 20, 2026
19	Better	Partial evidence	Darlinghurst, AustraliaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “Marketing and advertising agency in Sydney Our decades of experience in marketing, advertising and market research have given us invaluable insights to make things better for your…” Source: RevenueBase Database · checked Sep 20, 2026
20	The Clever Stuff	Partial evidence	Sydney, AustraliaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “The Clever Stuff is a market research agency specialised in marketing research and analytics.” Source: RevenueBase Database · checked Sep 20, 2026
21	Little Fish To BIG Fish	Indirect evidence	Melbourne, AustraliaHQ checked Sep 20, 2026	1-10	2 contacts →
	Indirect evidence “We work with companies from start-ups to Enterprise in two ways, customer insight research and business support and advice.” Source: RevenueBase Database · checked Sep 20, 2026
22	QI Insights	Indirect evidence	Sydney, AustraliaHQ checked Sep 20, 2026	1-10	2 contacts →
	Indirect evidence “Qi Insights is a research & data driven consulting company, based in Australia.” Source: RevenueBase Database · checked Sep 20, 2026
23	Fuse Strategic Research	Partial evidence	Sydney, AustraliaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “fuse strategicresearch helps businesses to discover customer & market insights to guide strategy, inform decision making & enable growth.” Source: RevenueBase Database · checked Sep 20, 2026
24	Critical Truth	Partial evidence	Melbourne, AustraliaHQ checked Sep 20, 2026	1-10	2 contacts →
	Partial evidence “Critical Truth specialises in assisting businesses to understand their customers through best-in-class market orientation and advanced analytic techniques.” Source: RevenueBase Database · checked Sep 20, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: market segmentation firms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names market segmentation firms.
Partial evidence: Its own public description names part of market segmentation firms, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name market segmentation firms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 24 of 71 market segmentation firms based in Australia

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Market segmentation firms based in Australia at a glance

As of Sep 20, 2026

51.2%Verified-email coverage

7.2Average contacts per company

1-10Median size (employees)

23.9%Largest-city concentration · Melbourne

Sep 20, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

Email recency for this list is measured worldwide rather than for Australia, so it is reported there. Company counts and contact totals on this page are exact for Australia, over 71 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among market segmentation firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in Australia whose own description of what they do matches “market segmentation firms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names market segmentation firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among market segmentation firms, and records with no verified work email. Companies headquartered outside Australia are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 260 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 20, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names market segmentation firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many market segmentation firms are there based in Australia?

RevenueBase identified 71 market segmentation firms headquartered in Australia as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Fiftyfive5, Part Of Accenture Song, headquartered in Sydney, tops this list with the largest team on record.

Which city has the most market segmentation firms?

Melbourne leads with 17 headquartered companies, followed by Sydney (17) and Cremorne (2).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 260 verified decision-maker contacts tracked across these 71 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 20, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.