Company lists · Data refreshed September 2026

Top 25 Advertising research companies worldwide

RevenueBase identified 2,578 advertising research companies worldwide as of September 2026 and tracks 51,987 professional contacts across them, including 14,334 with verified work emails. The United States is the largest market and London the largest hub.

This list covers advertising research companies worldwide, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026. Country and city lists for advertising research companies follow the table.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review
2,578Companies
51,987Contacts tracked
14,334Verified emails
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The 25 largest advertising research companies worldwide

Ranked by team size
Top 25 of 2,578 advertising research companies worldwide, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to advertising research companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Indirect evidenceLondon, United KingdomHQ checked Sep 19, 202610001+15,564 contacts →

Indirect evidence

“Kantar is the world’s leading marketing data and analytics business.”

Source: RevenueBase Database · checked Sep 19, 2026
2Indirect evidenceLondon, United KingdomHQ checked Sep 19, 20261,001-5,0001,306 contacts →

Indirect evidence

“Kantar Media is now Fifty5Blue.”

Source: RevenueBase Database · checked Sep 19, 2026
3Indirect evidenceNorwalk, CT, United StatesHQ checked Sep 19, 2026201-500999 contacts →

Indirect evidence

“Ipsos MMA is committed to enabling our clients to achieve significant brand and marketplace advantages by synergistically leveraging unified marketing & commercial measurement and…”

Source: RevenueBase Database · checked Sep 19, 2026
4Partial evidenceMumbai, IndiaHQ checked Sep 19, 2026501-1,000741 contacts →

Partial evidence

“Hansa Research is a full-service global market research agency conducting research in over 100 countries.”

Source: RevenueBase Database · checked Sep 19, 2026
5Partial evidenceMumbai, IndiaHQ checked Sep 19, 2026501-1,000669 contacts →

Partial evidence

“TAM Media Research, is a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research.”

Source: RevenueBase Database · checked Sep 19, 2026
6Indirect evidenceLondon, United KingdomHQ checked Sep 19, 2026501-1,000625 contacts →

Indirect evidence

“Ebiquity is the independent authority in Marketing Effectiveness.”

Source: RevenueBase Database · checked Sep 19, 2026
7Indirect evidenceEl Segundo, CA, United StatesHQ checked Sep 19, 2026501-1,000559 contacts →

Indirect evidence

“A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and…”

Source: RevenueBase Database · checked Sep 19, 2026
8Indirect evidenceIndonesiaHQ checked Sep 19, 202610001+551 contacts →

Indirect evidence

“Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.”

Source: RevenueBase Database · checked Sep 19, 2026
9Indirect evidenceStockholm, SwedenHQ checked Sep 19, 2026201-500535 contacts →

Indirect evidence

“Precis is a modern, tech-powered digital marketing agency specialising in media buying, analytics, creative, and proprietary technology.”

Source: RevenueBase Database · checked Sep 19, 2026
10Indirect evidenceNew York, NY, United StatesHQ checked Sep 19, 2026501-1,000513 contacts →

Indirect evidence

“MediaRadar equips marketing, sales and analytics leaders with the intelligence they need to stay ahead.”

Source: RevenueBase Database · checked Sep 19, 2026
11Indirect evidenceCulver City, CA, United StatesHQ checked Sep 19, 2026501-1,000451 contacts →

Indirect evidence

“MarketCast measures what moves people.”

Source: RevenueBase Database · checked Sep 19, 2026
12Partial evidenceBrowns Summit, NC, United StatesHQ checked Sep 19, 202651-200391 contacts →

Partial evidence

“Stop and Shop is a market research company based out of Osceola Ossipee Rd, Browns Summit, North Carolina, United States.”

Source: RevenueBase Database · checked Sep 19, 2026
13Indirect evidenceAustin, TX, United StatesHQ checked Sep 19, 2026201-500319 contacts →

Indirect evidence

“InMarket is the outcome intelligence platform built for marketers who demand results over proxy metrics.”

Source: RevenueBase Database · checked Sep 19, 2026
14Partial evidenceJohannesburg, South AfricaHQ checked Sep 19, 20261,001-5,000319 contacts →

Partial evidence

“Plus 94 Research is a market research company that is so unique in its thinking and vision it is set to significantly enhance the service experience of clients.”

Source: RevenueBase Database · checked Sep 19, 2026
15Partial evidenceGlendale, CA, United StatesHQ checked Sep 19, 2026201-500303 contacts →

Partial evidence

“DISQO is a leading provider of advertising outcomes intelligence, measuring brand and performance outcomes across every media channel to power data-driven marketing decisions.”

Source: RevenueBase Database · checked Sep 19, 2026
16Indirect evidenceNuremberg, GermanyHQ checked Sep 19, 20265,001-10,000290 contacts →

Indirect evidence

“Growth from Knowledge.”

Source: RevenueBase Database · checked Sep 19, 2026
17Indirect evidenceSan Francisco, CA, United StatesHQ checked Sep 19, 202651-200287 contacts →

Indirect evidence

“Haus is the causal marketing platform leading brands trust to optimize billions in ad spend worldwide.”

Source: RevenueBase Database · checked Sep 19, 2026
18Partial evidencePune, IndiaHQ checked Sep 19, 2026201-500253 contacts →

Partial evidence

“Excelsior Research is a full service market research agency offering a wide range of Research Solutions and Services.”

Source: RevenueBase Database · checked Sep 19, 2026
19Indirect evidenceBangalore, IndiaHQ checked Sep 19, 2026501-1,000247 contacts →

Indirect evidence

“Markelytics Solutions Ltd.”

Source: RevenueBase Database · checked Sep 19, 2026
20Indirect evidenceNew York, NY, United StatesHQ checked Sep 19, 2026n/a231 contacts →

Indirect evidence

“Smarter Insights for Sustainable Brand Growth Navigate your market with confidence.”

Source: RevenueBase Database · checked Sep 19, 2026
21Indirect evidenceNew York, NY, United StatesHQ checked Sep 19, 20261,001-5,000220 contacts →

Indirect evidence

Source: RevenueBase Database · checked Sep 19, 2026
22Partial evidenceNew York, NY, United StatesHQ checked Sep 19, 202610001+218 contacts →

Partial evidence

“MAGNA is the media intelligence unit within IPG Mediabrands and the driving force behind advertising forecasts, understanding consumer behavior, marketplace insights, and…”

Source: RevenueBase Database · checked Sep 19, 2026
23Indirect evidenceNew York, NY, United StatesHQ checked Sep 19, 2026201-500205 contacts →

Indirect evidence

“Gain Theory is a global marketing effectiveness and foresight consultancy.”

Source: RevenueBase Database · checked Sep 19, 2026
24Partial evidenceDelhi, IndiaHQ checked Sep 19, 20261,001-5,000202 contacts →

Partial evidence

“Aeon Market Research Pvt.”

Source: RevenueBase Database · checked Sep 19, 2026
25Partial evidenceWarsaw, PolandHQ checked Sep 19, 2026201-500192 contacts →

Partial evidence

“We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.”

Source: RevenueBase Database · checked Sep 19, 2026

Showing 25 of 2,578 advertising research companies worldwide

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Advertising research companies worldwide at a glance

As of Sep 19, 2026
27.6%Verified-email coverage
20.2Average contacts per company
1-10Median size (employees)
2.9%Largest-city concentration · London
Sep 19, 2026Page data refreshed

Companies by employee count

1-10
1,299
11-50
909
51-200
242
201-500
59
501-1,000
26
1,001-5,000
17
5,001-10,000
5
10001+
14

Email recency is reported on each country list linked below.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among advertising research companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
Coverage
Every country. Country and city lists for advertising research companies are linked below.
What qualifies
Companies worldwide whose own description of what they do matches “advertising research companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names advertising research companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among advertising research companies, and records with no verified work email.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 14,334 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Advertising research companies by location

14 lists · largest first

Every Advertising research companies list RevenueBase publishes, by country and city. Counts are matching companies in each list as of its own refresh date.

Countries

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names advertising research companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many advertising research companies are there worldwide?

RevenueBase identified 2,578 advertising research companies worldwide as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Kantar, headquartered in London, tops this list with the largest team on record.

Which country has the most advertising research companies?

The United States leads with 569 companies, followed by India (233) and the United Kingdom (156). Every advertising research companies list by country and city is linked on this page.

Which city has the most advertising research companies?

London leads with 74 headquartered companies, followed by New York (49) and New Delhi (40).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 14,334 verified decision-maker contacts tracked across these 2,578 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.