RevenueBase Blog

Mark Feldman January 17, 2025

B2B Data Vendor Dirty Secrets #4: “Per-Credit” Pricing

Ever wonder why you’re dealing with high email bounce rates, calling people who left the company three years ago, or getting wrong job titles? These headaches often stem from a dirty little secret in the B2B data industry: the “per-credit” pricing model.

Under this model, you pay for each contact you download or verify. Sounds fair at first glance — but in reality, it can encourage data vendors to cut corners and keep accuracy low. Let’s dive into how it works and the dirty tricks that keep you stuck buying more.

Why “Per-Credit” Pricing Undermines Accuracy

1. Revenue Tied to Data Consumption

• The more credits you use (to verify or replace bad data), the more money the vendor makes.
• High bounce rates, stale contacts, and bad job titles ensure you’ll come back for more credits again and again.

2. Adding Junk Data to Maintain Profits

• Some vendors reduce the per-credit price to look more attractive, but inflate their database with junk or outdated leads.
• Even at a lower price per credit, you end up burning through credits on bad data, so the vendor still comes out ahead.

3. No Real Incentive to Improve

• If improving data quality to 95% means they’d “lose” 15% of your cash, they often stick to 80% and let you pay the difference.
• Lower accuracy = More replacements = More credits sold.

The Hidden Costs of Per-Credit B2B Data Models

• Time Wasted on Bad Leads: Sales reps chase leads that no longer exist, leading to frustration and missed revenue.
• Damaged Sender Reputation: Marketers suffer from high bounce rates, risking IP blacklisting and tanking email deliverability.
• Opportunity Cost: Operations and data teams spend countless hours cleaning up records that should have been accurate in the first place.

Meet RevenueBase’s “All You Can Eat” Approach

At RevenueBase, we take the exact opposite stance. Our philosophy: We don’t profit from increasing your data consumption. Instead, we give you an “all you can eat” subscription to our 150M+ verified B2B contacts — with no hidden fees or per-credit surprises.

How It Works for You:

1. Monthly LinkedIn Checks

We automatically verify LinkedIn profiles each month to catch job changes, new roles, and updated information.

2. 60-Day Email Re-Verification

• All emails, including catch-all addresses, get re-verified every 60 days to keep bounce rates ultra-low.

3. No Junk Incentive

• We’re not motivated to slip in outdated or stale records just to make more money. Our success depends on keeping you happy with quality B2B data.

4. Advanced Filtering

• We provide robust data filters so you can target exactly who you need — no more downloading entire, bloated lists just to find the handful of valid prospects.

The Bottom Line

Per-credit pricing may look like a flexible option, but it actually traps you in a cycle of bad B2B data and wasted time. When vendors profit from your repeated downloads and replacements, they have no real incentive to raise accuracy beyond that 80% mark.

RevenueBase offers a cleaner, saner alternative:

• Unlimited data access

• Proactive hygiene

• Fewer bounces, fresher contacts, and real ROI

Instead of paying repeatedly for the same data sins, why not align your vendor’s incentives with your own? When you opt out of per-credit pricing, you opt in to better data.

Ready to Ditch the Dirty Secrets?

If you’re fed up with outdated leads, stale emails, and sky-high bounce rates, it’s time to make the switch. Let’s talk about how our “all you can eat” data model can transform your sales, marketing, and ops — and leave the per-credit headaches behind. Get a demo today!