Company lists · Data refreshed September 2026

Top 13 Wholesale toy distributors based in the United Kingdom

RevenueBase identified 29 wholesale toy distributors headquartered in the United Kingdom as of September 2026 and tracks 292 professional contacts across them, including 160 with verified work emails. Birmingham is the largest hub.

This list covers wholesale toy distributors headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review
29Companies
292Contacts tracked
160Verified emails
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The 13 largest wholesale toy distributors based in the United Kingdom

Ranked by team size
Top 13 of 29 wholesale toy distributors based in the United Kingdom, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to wholesale toy distributors: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Partial evidenceBedfordshire, United KingdomHQ checked Sep 19, 202651-20061 contacts →

Partial evidence

“Founded in 1988 Mookie Toys has been promoting a world of play to children for over 30 years.”

Source: RevenueBase Database · checked Sep 19, 2026
2Partial evidencePeterhead, United KingdomHQ checked Sep 19, 202651-20058 contacts →

Partial evidence

“Established in 1974 as a pocket money toy supplier to high street gift shops in a small town on the North East of Scotland, Keycraft came from small beginnings.”

Source: RevenueBase Database · checked Sep 19, 2026
3Indirect evidenceAmersham, United KingdomHQ checked Sep 19, 202651-20048 contacts →

Indirect evidence

Source: RevenueBase Database · checked Sep 19, 2026
4Partial evidenceBasingstoke, United KingdomHQ checked Sep 19, 202651-20035 contacts →

Partial evidence

“Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products and a respected leader in the character and content industry.”

Source: RevenueBase Database · checked Sep 19, 2026
5Strong evidenceNorthampton, United KingdomHQ checked Sep 19, 202611-5011 contacts →

Strong evidence

“We are the UK and Ireland’s leading distributor of toys and collectables, exclusively representing some of the biggest toy manufacturers in the World.”

Source: RevenueBase Database · checked Sep 19, 2026
6Partial evidenceNorthampton, United KingdomHQ checked Sep 19, 20261-1010 contacts →

Partial evidence

“Pat Avenue design, manufacture and distribute children’s toys

Source: RevenueBase Database · checked Sep 19, 2026
7Partial evidenceSwanley, United KingdomHQ checked Sep 19, 202611-508 contacts →

Partial evidence

“Funtime have been supplying the Toy and Gift trade for over forty years helping to recreate distant memories at the same time as inventing future ones.”

Source: RevenueBase Database · checked Sep 19, 2026
8Indirect evidenceHampton Hill, United KingdomHQ checked Sep 19, 20261-105 contacts →

Indirect evidence

“Hello!”

Source: RevenueBase Database · checked Sep 19, 2026
9Partial evidenceTotnes, United KingdomHQ checked Sep 19, 20261-105 contacts →

Partial evidence

“Traditional Toys with Exceptional Service At Toyday, we pride ourselves on delivering good old-fashioned customer service paired with timeless, quality toys that spark joy and…”

Source: RevenueBase Database · checked Sep 19, 2026
10Partial evidenceTockwith, United KingdomHQ checked Sep 19, 20261-104 contacts →

Partial evidence

“Kap Toys Ltd is an independent toy company based in the United Kingdom.”

Source: RevenueBase Database · checked Sep 19, 2026
11Partial evidenceRuncorn, United KingdomHQ checked Sep 19, 202611-503 contacts →

Partial evidence

“Welcome to NDA Toys, a beacon of innovation in the world of toy distribution.”

Source: RevenueBase Database · checked Sep 19, 2026
12Partial evidenceOld Colwyn, United KingdomHQ checked Sep 19, 20261-102 contacts →

Partial evidence

“Suppliers Of Brand Name and Character Toys To The Independent Trade.”

Source: RevenueBase Database · checked Sep 19, 2026
13Strong evidenceEly, United KingdomHQ checked Sep 19, 20261-102 contacts →

Strong evidence

“Leading UK Toys & Games Distributor.”

Source: RevenueBase Database · checked Sep 19, 2026

Showing 13 of 29 wholesale toy distributors based in the United Kingdom

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Wholesale toy distributors based in the United Kingdom at a glance

As of Sep 19, 2026
54.8%Verified-email coverage
10.1Average contacts per company
1-10Median size (employees)
6.9%Largest-city concentration · Birmingham
Sep 19, 2026Page data refreshed

Companies by employee count

1-10
18
11-50
6
51-200
5

Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 29 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among wholesale toy distributors, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in the United Kingdom whose own description of what they do matches “wholesale toy distributors”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names wholesale toy distributors), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among wholesale toy distributors, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 160 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names wholesale toy distributors, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many wholesale toy distributors are there based in the United Kingdom?

RevenueBase identified 29 wholesale toy distributors headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Mookie Toys, headquartered in Flitwick, tops this list with the largest team on record.

Which city has the most wholesale toy distributors?

Birmingham leads with 2 headquartered companies, followed by Blackburn (2) and Northampton (2).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 160 verified decision-maker contacts tracked across these 29 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.