Company lists · Data refreshed September 2026

Top 25 Sports analytics consultancies based in London, United Kingdom

Name: Sports analytics consultancies based in London, United Kingdom
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 29, 2026 124 companies tracked

RevenueBase identified 124 sports analytics consultancies headquartered in London, United Kingdom as of September 2026 and tracks 4,413 professional contacts across them, including 1,801 with verified work emails. Across the United Kingdom, London is the largest hub for this category.

This list covers sports analytics consultancies headquartered in London, United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 29, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 29, 2026 86% judged on-target in blind review

124Companies

4,413Contacts tracked

1,801Verified emails

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The 25 largest sports analytics consultancies based in London, United Kingdom

Ranked by team size

Top 25 of 124 sports analytics consultancies based in London, United Kingdom, ranked by team size, largest first. Data refreshed Sep 29, 2026. RevenueBase Smart Search rates how each company's information relates to sports analytics consultancies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Stats Perform	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	1,001-5,000	2,616 contacts →
	Partial evidence “Stats Perform became the market-leading sports technology company across media and tech, betting, and team performance by revolutionizing the richest sports data with unrivaled…” Source: RevenueBase Database · checked Sep 29, 2026
2	4most	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	201-500	270 contacts →
	Partial evidence “We are 4most: the go-to analytics consultancy for financial institutions who want to make better, data-driven decisions with confidence.” Source: RevenueBase Database · checked Sep 29, 2026
3	Sportable	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	193 contacts →
	Partial evidence “Sportable is a leading sports technology innovator delivering advanced ball and player tracking solutions to professional leagues and teams worldwide.” Source: RevenueBase Database · checked Sep 29, 2026
4	Yougov Sport	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	501-1,000	165 contacts →
	Partial evidence “We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock meaningful, actionable insights.” Source: RevenueBase Database · checked Sep 29, 2026
5	Smartodds	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	132 contacts →
	Partial evidence “Smartodds is a company based in North London which provides statistical research and consulting services about sports.” Source: RevenueBase Database · checked Sep 29, 2026
6	Ampere Analysis	Indirect evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	115 contacts →
	Indirect evidence “Founded in January 2015 and based in London, Ampere Analysis is a fast-growing analyst firm with an experienced team of sector-leading industry analysts specialising in media…” Source: RevenueBase Database · checked Sep 29, 2026
7	Cricviz	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	74 contacts →
	Partial evidence “CricViz is the world’s leading cricket data and analytics provider, providing comprehensive insight and analysis to leading broadcasters and organisations.” Source: RevenueBase Database · checked Sep 29, 2026
8	Twenty First Group	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	63 contacts →
	Partial evidence “We believe that successful sport is founded on the pillars of quality performance, compelling competition, and the passion of fans.” Source: RevenueBase Database · checked Sep 29, 2026
9	4global	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	61 contacts →
	Partial evidence “For over 20 years, 4GLOBAL has worked with operators, governments, and sport systems worldwide to turn complex data into better decisions.” Source: RevenueBase Database · checked Sep 29, 2026
10	Ellipse	Strong evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	56 contacts →
	Strong evidence “Ellipse is a leading sports data and analytics company comprising CricViz, FootballViz, Horse Racing, RugbyViz (Oval and Stuart Farmer Media Services) and TennisViz.” Source: RevenueBase Database · checked Sep 29, 2026
11	Futures Sport & Entertainment	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	52 contacts →
	Partial evidence “Futures is a leading global sports and entertainment strategy consultancy.” Source: RevenueBase Database · checked Sep 29, 2026
12	Sportbusiness	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	49 contacts →
	Partial evidence “SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses.” Source: RevenueBase Database · checked Sep 29, 2026
13	Personar	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	42 contacts →
	Partial evidence “Personar is a trailblazer in sports AI technology, driving innovation and helping global sports organizations harness the full potential of their data.” Source: RevenueBase Database · checked Sep 29, 2026
14	ARENA	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	39 contacts →
	Partial evidence “We are a London-based sports technology company developing a proprietary mobile application that delivers a real-time, Artificial Intelligent “God’s Eye View” of T20 cricket.” Source: RevenueBase Database · checked Sep 29, 2026
15	Moon Intelligence	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	51-200	23 contacts →
	Partial evidence “Moon Intelligence is a data consultancy company focused on sports.” Source: RevenueBase Database · checked Sep 29, 2026
16	Pluto Data Analytics	Strong evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	20 contacts →
	Strong evidence “Based in London, we are a global sports data consultancy specialising in predictive analytics with real-world outcomes.” Source: RevenueBase Database · checked Sep 29, 2026
17	Colganbauer	Strong evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	18 contacts →
	Strong evidence “Founded by Joe Colgan and Christian Bauer, colganbauer is a strategy consultancy utilising the sharpest analytical techniques to solve complex problems in the business of sport…” Source: RevenueBase Database · checked Sep 29, 2026
18	Sporting Risk	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	18 contacts →
	Partial evidence “SportingRisk leverages the predictive modelling of its data science team with an extensive tech operation to be a provider of innovative price feeds and content into companies…” Source: RevenueBase Database · checked Sep 29, 2026
19	Starlizard Consulting LTD	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	201-500	17 contacts →
	Partial evidence “We take analysis of sport into a completely different league.” Source: RevenueBase Database · checked Sep 29, 2026
20	Sportcal	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	1,001-5,000	17 contacts →
	Partial evidence “GlobalData’s Sport Intelligence Center is a world-leading sport market intelligence service, providing unparalleled information, analysis, insights and data on media rights…” Source: RevenueBase Database · checked Sep 29, 2026
21	SBG A Catapult Company	Indirect evidence	London, United KingdomHQ checked Sep 29, 2026	201-500	16 contacts →
	Indirect evidence “SBG a Catapult company exists to unleash the potential of every athlete and team on earth.” Source: RevenueBase Database · checked Sep 29, 2026
22	Magic Numbers	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	13 contacts →
	Partial evidence “In July 2024, Analytic Partners acquired Magic Numbers, a UK-based marketing analytics firm known for combining deep analytical expertise with a human touch.” Source: RevenueBase Database · checked Sep 29, 2026
23	Analytium Group	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	13 contacts →
	Partial evidence “We are a leading analytics agency with a profound understanding of data.” Source: RevenueBase Database · checked Sep 29, 2026
24	Ludonautics	Partial evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	11 contacts →
	Partial evidence “Sports Advisory” Source: RevenueBase Database · checked Sep 29, 2026
25	Datapowa	Indirect evidence	London, United KingdomHQ checked Sep 29, 2026	11-50	11 contacts →
	Indirect evidence “datapowa is a UK-headquartered, wholly-owned business within the IXUP Group (ASX: IXU).” Source: RevenueBase Database · checked Sep 29, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: sports analytics consultancies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names sports analytics consultancies.
Partial evidence: Its own public description names part of sports analytics consultancies, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name sports analytics consultancies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 124 sports analytics consultancies based in London, United Kingdom

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Sports analytics consultancies based in London, United Kingdom at a glance

As of Sep 29, 2026

40.8%Verified-email coverage

35.6Average contacts per company

1-10Median size (employees)

Sep 29, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

501-1,000

1,001-5,000

Email recency for this list is measured across the whole United Kingdom list rather than for London, so it is reported there. Company counts and contact totals on this page are exact for London, over 124 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among sports analytics consultancies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in London, United Kingdom whose own description of what they do matches “sports analytics consultancies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names sports analytics consultancies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among sports analytics consultancies, and records with no verified work email. Companies headquartered outside London are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 1,801 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 29, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names sports analytics consultancies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many sports analytics consultancies are there based in London, United Kingdom?

RevenueBase identified 124 sports analytics consultancies headquartered in London, United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Stats Perform, headquartered in London, tops this list with the largest team on record.

Which city in the United Kingdom has the most sports analytics consultancies?

London leads the United Kingdom with 124 headquartered companies, followed by Manchester (11) and Glasgow (5).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 1,801 verified decision-maker contacts tracked across these 124 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 29, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.