Company lists · Data refreshed September 2026

Top 25 Sports analytics companies based in London, United Kingdom

Name: Sports analytics companies based in London, United Kingdom
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 13, 2026 91 companies tracked

RevenueBase identified 91 sports analytics companies headquartered in London, United Kingdom as of September 2026 and tracks 6,763 professional contacts across them, including 2,522 with verified work emails and 524 with mobile numbers. London is the largest hub.

This list covers sports analytics companies headquartered in London, United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 13, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 13, 2026 86% judged on-target in blind review

91Companies

6,763Contacts tracked

2,522Verified emails

524Mobile numbers

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The 25 largest sports analytics companies based in London, United Kingdom

Ranked by team size

Top 25 of 91 sports analytics companies based in London, United Kingdom, ranked by team size, largest first. Data refreshed Sep 13, 2026. RevenueBase Smart Search rates how each company's information relates to sports analytics companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Genius Sports	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	1,001-5,000	2,804 contacts →
	Partial evidence “NYSE: GENI Genius is the operating system for modern sport.” Source: RevenueBase Database · checked Sep 13, 2026
2	Stats Perform	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	1,001-5,000	2,616 contacts →
	Partial evidence “Stats Perform became the market-leading sports technology company across media and tech, betting, and team performance by revolutionizing the richest sports data with unrivaled…” Source: RevenueBase Database · checked Sep 13, 2026
3	Sportable	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	51-200	193 contacts →
	Partial evidence “Sportable is a leading sports technology innovator delivering advanced ball and player tracking solutions to professional leagues and teams worldwide.” Source: RevenueBase Database · checked Sep 13, 2026
4	Smartodds	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	51-200	132 contacts →
	Partial evidence “Smartodds is a company based in North London which provides statistical research and consulting services about sports.” Source: RevenueBase Database · checked Sep 13, 2026
5	Feedconstruct	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	201-500	127 contacts →
	Partial evidence “FeedConstruct is a leading data-providing company that delivers the most precise sports data for sporting events globally.” Source: RevenueBase Database · checked Sep 13, 2026
6	Ampere Analysis	Indirect evidence	London, United KingdomHQ checked Sep 13, 2026	51-200	115 contacts →
	Indirect evidence “Founded in January 2015 and based in London, Ampere Analysis is a fast-growing analyst firm with an experienced team of sector-leading industry analysts specialising in media…” Source: RevenueBase Database · checked Sep 13, 2026
7	Cricviz	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	74 contacts →
	Partial evidence “CricViz is the world’s leading cricket data and analytics provider, providing comprehensive insight and analysis to leading broadcasters and organisations.” Source: RevenueBase Database · checked Sep 13, 2026
8	Twenty First Group	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	51-200	63 contacts →
	Partial evidence “We believe that successful sport is founded on the pillars of quality performance, compelling competition, and the passion of fans.” Source: RevenueBase Database · checked Sep 13, 2026
9	Ellipse	Strong evidence	London, United KingdomHQ checked Sep 13, 2026	51-200	56 contacts →
	Strong evidence “Ellipse is a leading sports data and analytics company comprising CricViz, FootballViz, Horse Racing, RugbyViz (Oval and Stuart Farmer Media Services) and TennisViz.” Source: RevenueBase Database · checked Sep 13, 2026
10	Futures Sport & Entertainment	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	52 contacts →
	Partial evidence “Futures is a leading global sports and entertainment strategy consultancy.” Source: RevenueBase Database · checked Sep 13, 2026
11	Sportbusiness	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	49 contacts →
	Partial evidence “SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses.” Source: RevenueBase Database · checked Sep 13, 2026
12	Personar	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	42 contacts →
	Partial evidence “Personar is a trailblazer in sports AI technology, driving innovation and helping global sports organizations harness the full potential of their data.” Source: RevenueBase Database · checked Sep 13, 2026
13	ARENA	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	39 contacts →
	Partial evidence “We are a London-based sports technology company developing a proprietary mobile application that delivers a real-time, Artificial Intelligent “God’s Eye View” of T20 cricket.” Source: RevenueBase Database · checked Sep 13, 2026
14	Moon Intelligence	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	51-200	23 contacts →
	Partial evidence “Moon Intelligence is a data consultancy company focused on sports.” Source: RevenueBase Database · checked Sep 13, 2026
15	Pluto Data Analytics	Strong evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	20 contacts →
	Strong evidence “Based in London, we are a global sports data consultancy specialising in predictive analytics with real-world outcomes.” Source: RevenueBase Database · checked Sep 13, 2026
16	Colganbauer	Strong evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	18 contacts →
	Strong evidence “Founded by Joe Colgan and Christian Bauer, colganbauer is a strategy consultancy utilising the sharpest analytical techniques to solve complex problems in the business of sport…” Source: RevenueBase Database · checked Sep 13, 2026
17	Sporting Risk	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	18 contacts →
	Partial evidence “SportingRisk leverages the predictive modelling of its data science team with an extensive tech operation to be a provider of innovative price feeds and content into companies…” Source: RevenueBase Database · checked Sep 13, 2026
18	Starlizard Consulting LTD	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	201-500	17 contacts →
	Partial evidence “We take analysis of sport into a completely different league.” Source: RevenueBase Database · checked Sep 13, 2026
19	Sportcal	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	1,001-5,000	17 contacts →
	Partial evidence “GlobalData’s Sport Intelligence Center is a world-leading sport market intelligence service, providing unparalleled information, analysis, insights and data on media rights…” Source: RevenueBase Database · checked Sep 13, 2026
20	SBG A Catapult Company	Indirect evidence	London, United KingdomHQ checked Sep 13, 2026	201-500	16 contacts →
	Indirect evidence “SBG a Catapult company exists to unleash the potential of every athlete and team on earth.” Source: RevenueBase Database · checked Sep 13, 2026
21	HITAI	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	1-10	12 contacts →
	Partial evidence “We transform sports video into real-time movement intelligence using AI and computer vision, without wearables, sensors, or specialized camera systems.” Source: RevenueBase Database · checked Sep 13, 2026
22	Gameplai	Indirect evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	11 contacts →
	Indirect evidence “With machine learning and real time technology we create innovative products that drive fan engagement.” Source: RevenueBase Database · checked Sep 13, 2026
23	Ludonautics	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	11 contacts →
	Partial evidence “Sports Advisory” Source: RevenueBase Database · checked Sep 13, 2026
24	Datapowa	Indirect evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	11 contacts →
	Indirect evidence “datapowa is a UK-headquartered, wholly-owned business within the IXUP Group (ASX: IXU).” Source: RevenueBase Database · checked Sep 13, 2026
25	Machine Football	Partial evidence	London, United KingdomHQ checked Sep 13, 2026	11-50	9 contacts →
	Partial evidence “Machine Football is the most powerful tool in the sport, mapping football at every layer and providing a scope for the comparison of over players aged 14+.” Source: RevenueBase Database · checked Sep 13, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: sports analytics companies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names sports analytics companies.
Partial evidence: Its own public description names part of sports analytics companies, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name sports analytics companies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 91 sports analytics companies based in London, United Kingdom

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Sports analytics companies based in London, United Kingdom at a glance

As of Sep 13, 2026

37.3%Verified-email coverage

7.7%Mobile-number coverage

74.3Average contacts per company

1-10Median size (employees)

97.8%Largest-city concentration · London

Sep 13, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

1,001-5,000

Freshness & accuracy

How recently the business emails were verified and the company information checked

Email last verified

Median 15.0d

2,0650–30

44131–60

1261–90

090–180

4180+

Company record updated

Median 65.0d

00–30

2,88231–60

2,69461–90

83390–180

354180+

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among sports analytics companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in London, United Kingdom whose own description of what they do matches “sports analytics companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names sports analytics companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among sports analytics companies, and records with no verified work email. Companies headquartered outside London are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 2,522 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 13, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Sports analytics companies by metro in the United Kingdom

Sports analytics companies in London89

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names sports analytics companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many sports analytics companies are there based in London, United Kingdom?

RevenueBase identified 91 sports analytics companies headquartered in London, United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Genius Sports, headquartered in London, tops this list with the largest team on record.

Which city has the most sports analytics companies?

London leads with 89 headquartered companies, followed by Manchester (8) and Cambridge (4).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 2,522 verified decision-maker contacts tracked across these 91 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 13, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.