Company lists · Data refreshed September 2026

Top 25 Retail market research firms based in the United States

RevenueBase identified 514 retail market research firms headquartered in the United States as of September 2026 and tracks 35,748 professional contacts across them, including 14,237 with verified work emails. New York is the largest hub.

This list covers retail market research firms headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 29, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 29, 2026 86% judged on-target in blind review
514Companies
35,748Contacts tracked
14,237Verified emails
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The 25 largest retail market research firms based in the United States

Ranked by team size
Top 25 of 514 retail market research firms based in the United States, ranked by team size, largest first. Data refreshed Sep 29, 2026. RevenueBase Smart Search rates how each company's information relates to retail market research firms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Indirect evidenceChicago, IL, United StatesHQ checked Sep 29, 202610001+25,856 contacts →

Indirect evidence

“NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.”

Source: RevenueBase Database · checked Sep 29, 2026
2Indirect evidencePort Washington, NY, United StatesHQ checked Sep 29, 20261,001-5,000553 contacts →

Indirect evidence

“NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world.”

Source: RevenueBase Database · checked Sep 29, 2026
3Partial evidenceCincinnati, OH, United StatesHQ checked Sep 29, 2026201-500517 contacts →

Partial evidence

“Retail Odyssey is a trusted partner, exclusively dedicated to serving Kroger’s needs.”

Source: RevenueBase Database · checked Sep 29, 2026
4Strong evidenceWilmington, DE, United StatesHQ checked Sep 29, 2026501-1,000508 contacts →

Strong evidence

“Driven by innovation and value addition approach, Allied Market Research is instrumental in market research and business consulting across various industry verticals since its…”

Source: RevenueBase Database · checked Sep 29, 2026
5Indirect evidenceChicago, IL, United StatesHQ checked Sep 29, 2026201-500476 contacts →

Indirect evidence

“At SPINS, we believe there’s more than meets the eye to data.”

Source: RevenueBase Database · checked Sep 29, 2026
6Partial evidenceGlen Allen, VA, United StatesHQ checked Sep 29, 20261,001-5,000455 contacts →

Partial evidence

“The retail industry continues to see unprecedented dynamics as it pivots to a true omni-channel shopping experience.”

Source: RevenueBase Database · checked Sep 29, 2026
7Strong evidenceBrowns Summit, NC, United StatesHQ checked Sep 29, 202651-200391 contacts →

Strong evidence

“Stop and Shop is a market research company based out of Osceola Ossipee Rd, Browns Summit, North Carolina, United States.”

Source: RevenueBase Database · checked Sep 29, 2026
8Partial evidencePurchase, NY, United StatesHQ checked Sep 29, 2026201-500274 contacts →

Partial evidence

“OTR is a leading platform for primary research and one of the largest channel research firms servicing the institutional investment community.”

Source: RevenueBase Database · checked Sep 29, 2026
9Partial evidenceNew York, NY, United StatesHQ checked Sep 29, 2026n/a231 contacts →

Partial evidence

“Smarter Insights for Sustainable Brand Growth Navigate your market with confidence.”

Source: RevenueBase Database · checked Sep 29, 2026
10Strong evidenceScottsdale, AZ, United StatesHQ checked Sep 29, 20261,001-5,000175 contacts →

Strong evidence

“Retail Assistance Corporation,(RAC), has been providing daily market research and in-store merchandising to our clients since 1990.”

Source: RevenueBase Database · checked Sep 29, 2026
11Strong evidenceChicago, IL, United StatesHQ checked Sep 29, 20261,001-5,000170 contacts →

Strong evidence

“Owned by Vista Equity Partners (the fourth largest software company in the world), Market Track delivers the omnichannel market intelligence that brands and retailers need to…”

Source: RevenueBase Database · checked Sep 29, 2026
12Partial evidenceBoston, MA, United StatesHQ checked Sep 29, 202651-200169 contacts →

Partial evidence

“Lux Research helps organizations make more confident decisions about the opportunities that matter next.”

Source: RevenueBase Database · checked Sep 29, 2026
13Strong evidenceNew York, NY, United StatesHQ checked Sep 29, 202651-200161 contacts →

Strong evidence

“TechSci Research is a global market research and consulting service provider with offices in US, UK, Canada & India.”

Source: RevenueBase Database · checked Sep 29, 2026
14Strong evidenceChicago, IL, United StatesHQ checked Sep 29, 202651-200154 contacts →

Strong evidence

“At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 65 years, delivering great research, deep perspective, and committed client…”

Source: RevenueBase Database · checked Sep 29, 2026
15Indirect evidenceMinneapolis, MN, United StatesHQ checked Sep 29, 202651-200140 contacts →

Indirect evidence

“We are passionate about helping brands succeed.”

Source: RevenueBase Database · checked Sep 29, 2026
16Partial evidenceMinneapolis, MN, United StatesHQ checked Sep 29, 202651-20095 contacts →

Partial evidence

“The CPG by MPG is a comprehensive retail firm that takes a consumer-centric, collaborative approach to helping our partners grow their businesses.”

Source: RevenueBase Database · checked Sep 29, 2026
17Partial evidenceBoston, MA, United StatesHQ checked Sep 29, 202651-20092 contacts →

Partial evidence

“We are a full spectrum retail service provider.”

Source: RevenueBase Database · checked Sep 29, 2026
18Strong evidenceJohnson City, TN, United StatesHQ checked Sep 29, 202651-20086 contacts →

Strong evidence

“Smarty Pants is a market research and strategic consulting firm with offices in New York, Boston, Los Angeles, San Diego, Chicago, Philadelphia, Washington, D.C, Phoenix, Tampa…”

Source: RevenueBase Database · checked Sep 29, 2026
19Indirect evidenceNew York, NY, United StatesHQ checked Sep 29, 202651-20084 contacts →

Indirect evidence

“For over thirty years, we’ve serviced clients through a range of trusted brands to drive better decision making through reliable data, insights, and analytics.”

Source: RevenueBase Database · checked Sep 29, 2026
20Indirect evidenceNewtown Square, PA, United StatesHQ checked Sep 29, 2026201-50078 contacts →

Indirect evidence

“Fresh Perspective.”

Source: RevenueBase Database · checked Sep 29, 2026
21Partial evidenceDanville, CA, United StatesHQ checked Sep 29, 202611-5073 contacts →

Partial evidence

“Simpactful is more than a CPG/Retail Consulting Firm.”

Source: RevenueBase Database · checked Sep 29, 2026
22Strong evidenceBloomington, MN, United StatesHQ checked Sep 29, 202611-5073 contacts →

Strong evidence

“ISG is an independently-owned, full-service market research firm based in the Twin Cities.”

Source: RevenueBase Database · checked Sep 29, 2026
23Strong evidenceWest Chester Township, OH, United StatesHQ checked Sep 29, 202651-20071 contacts →

Strong evidence

“On-Shelf Marketing Group is a national provider of Retail, Data Analysis, and Sales Support for suppliers doing business with the world's largest retailer.”

Source: RevenueBase Database · checked Sep 29, 2026
24Indirect evidenceNorth Bethesda, MD, United StatesHQ checked Sep 29, 202651-20070 contacts →

Indirect evidence

“The Freedonia Group, celebrating our 40th anniversary in 2025, is a premier international business intelligence and analysis firm.”

Source: RevenueBase Database · checked Sep 29, 2026
25Strong evidencePort Washington, NY, United StatesHQ checked Sep 29, 202651-20069 contacts →

Strong evidence

“Since 2009, Paradigm has been providing real-time market research, giving leading companies a strong foundation to support all types of business and marketing decisions.”

Source: RevenueBase Database · checked Sep 29, 2026

Showing 25 of 514 retail market research firms based in the United States

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Retail market research firms based in the United States at a glance

As of Sep 29, 2026
39.8%Verified-email coverage
69.5Average contacts per company
11-50Median size (employees)
12.5%Largest-city concentration · New York
Sep 29, 2026Page data refreshed

Companies by employee count

1-10
248
11-50
172
51-200
62
201-500
22
501-1,000
2
1,001-5,000
5
10001+
3

Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 514 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among retail market research firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in the United States whose own description of what they do matches “retail market research firms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names retail market research firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among retail market research firms, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 14,237 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 29, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Retail market research firms by metro

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names retail market research firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many retail market research firms are there based in the United States?

RevenueBase identified 514 retail market research firms headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Nielseniq, headquartered in Chicago, tops this list with the largest team on record.

Which city has the most retail market research firms?

New York leads with 64 headquartered companies, followed by Chicago (16) and Los Angeles (11).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 14,237 verified decision-maker contacts tracked across these 514 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 29, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.