Company lists · Data refreshed September 2026

Top 25 Qualitative research firms based in Canada

Name: Qualitative research firms based in Canada
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 21, 2026 172 companies tracked

RevenueBase identified 172 company matches for qualitative research firms associated with Canada as of September 2026 and tracks 2,239 professional contacts across them, including 884 with verified work emails. Toronto is the largest hub.

This list covers company matches for qualitative research firms associated with Canada, found by RevenueBase SmartSearch using the meaning of business descriptions in its company graph at Exact. Ranked by professionals tracked, largest first. Rows show recorded descriptions where available, Exact search membership and the snapshot date. Data refreshed September 21, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase SmartSearch, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list RevenueBase SmartSearch · Exact Recorded Sep 21, 2026 How this list was built

172Companies

2,239Contacts tracked

884Verified emails

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The 25 largest qualitative research firms based in Canada

Ranked by team size

Top 25 of 172 company matches for qualitative research firms based in Canada, ordered by professional contacts tracked in RevenueBase, largest first. Recorded Sep 21, 2026. The RevenueBase SmartSearch column shows Exact match membership in this saved search. Click a contact count to view that company's people. Totals use company locations recorded by RevenueBase; the displayed preview is a smaller selection.
#	Company	RevenueBase SmartSearch	Headquarters	Employees	Contacts
1	The Logit Group, INC	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	201-500	277 contacts →
	Exact match “The Logit Group is an innovative, technology-driven research execution company.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
2	Advanis	Exact match	Edmonton, AB, CanadaHQ recorded Sep 21, 2026	51-200	144 contacts →
	Exact match “Research leads to better and more attuned understanding of your audience (consumers, constituents, populations).” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
3	Quest Mindshare	Exact match	Oakville, ON, CanadaHQ recorded Sep 21, 2026	51-200	139 contacts →
	Exact match “Elevate your global research with Quest Mindshare.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
4	AD HOC Research	Exact match	Montréal, QC, CanadaHQ recorded Sep 21, 2026	51-200	94 contacts →
	Exact match “Founded in 1984, Ad Hoc Research offers high-quality consulting services in market and UX research.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
5	Ipsos In Canada	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	n/a	76 contacts →
	Exact match “In our world of rapid change, the need for reliable information to make confident decisions has never been greater.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
6	VOXCO	Exact match	Montreal, QC, CanadaHQ recorded Sep 21, 2026	51-200	69 contacts →
	Exact match “Suite à sa fusion avec Voxco, Discuss devient la marque de l’entité combinée.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
7	CROP	Exact match	Montréal, QC, CanadaHQ recorded Sep 21, 2026	11-50	67 contacts →
	Exact match “Montreal-based full service research agency.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
8	Environics Research	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	51-200	64 contacts →
	Exact match “At Environics Research, our unique understanding of motivations, attitudes and behaviours allows us to work with clients to help them form solutions.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
9	Instar Research	Exact match	Montreal, QC, CanadaHQ recorded Sep 21, 2026	51-200	57 contacts →
	Exact match “Instar is a global healthcare market research agency specializing in cutting edge Tracking and Testing research.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
10	CRC Research CRC Recherches	Exact match	Vancouver, BC, CanadaHQ recorded Sep 21, 2026	51-200	50 contacts →
	Exact match “CRC Research is a CRIC Accredited Agency Seal marketing research company, offering full service healthcare research and comprehensive consumer and medical field services…” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
11	Humanbranding	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	11-50	44 contacts →
	Exact match “HumanBranding is an award-winning, full-service qualitative research consultancy pioneering the application of Anthropology in marketing and business for over two decades.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
12	Canadian Viewpoint	Exact match	Richmond Hill, ON, CanadaHQ recorded Sep 21, 2026	11-50	44 contacts →
	Exact match “40+ years of providing excellence!” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
13	Insightrix	Exact match	Saskatoon, SK, CanadaHQ recorded Sep 21, 2026	51-200	37 contacts →
	Exact match “Insightrix Research Inc.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
14	Narrative Research	Exact match	Halifax, NS, CanadaHQ recorded Sep 21, 2026	11-50	33 contacts →
	Exact match “As a full service market intelligence and market research company, Narrative Research is in the business of information.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
15	The Insights Shop	Exact match	Oakville, ON, CanadaHQ recorded Sep 21, 2026	11-50	29 contacts →
	Exact match “Thriving in a world that is always on the edge of massive disruption is becoming increasingly challenging for brands across the world and brands rely on spellbinding data and…” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
16	Itracks	Exact match	Saskatoon, SK, CanadaHQ recorded Sep 21, 2026	11-50	27 contacts →
	Exact match “itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
17	The Strategic Counsel	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	11-50	26 contacts →
	Exact match “The Strategic Counsel is a market research firm that brings the art of insight to the science of research.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
18	Pollara Strategic Insights	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	11-50	26 contacts →
	Exact match “As Canada’s most senior, experienced research project leaders, we help our clients get it right from start to finish.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
19	Research Strategy Group	Exact match	Toronto, ON, CanadaHQ recorded Sep 21, 2026	11-50	24 contacts →
	Exact match “RESEARCH STRATEGY GROUP is a research insights consultancy.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
20	L'observateur	Exact match	Montréal, QC, CanadaHQ recorded Sep 21, 2026	11-50	22 contacts →
	Exact match “L’Observateur est une entreprise de recherche marketing dont la mission est de fournir de l’information stratégique aux entreprises et organismes afin de leur permettre de prendre…” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
21	MQO Research	Exact match	Halifax, NS, CanadaHQ recorded Sep 21, 2026	51-200	21 contacts →
	Exact match “Welcome to MQO Research, your premier full-service market research, polling, and evaluation firm based in Atlantic Canada and serving clients across North America.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
22	Mustel Group	Exact match	Vancouver, BC, CanadaHQ recorded Sep 21, 2026	51-200	20 contacts →
	Exact match “Mustel Group is a team of collaborative experts delivering customized market research solutions in both the public and private sectors.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
23	Abacus Data	Exact match	Ottawa, ON, CanadaHQ recorded Sep 21, 2026	11-50	17 contacts →
	Exact match “We are Canada’s most sought-after and influential full-service market and public opinion research agency.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
24	Wolf Insights	Exact match	Brampton, ON, CanadaHQ recorded Sep 21, 2026	11-50	16 contacts →
	Exact match “Did you know you’re just a few steps away from rational and sophisticated global Market Research services?” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase
25	Pivotal Research INC	Exact match	Edmonton, AB, CanadaHQ recorded Sep 21, 2026	11-50	15 contacts →
	Exact match “Based in Edmonton, Pivotal Research, Inc.” Recorded in the RevenueBase company graph · Sep 21, 2026 · View company records in RevenueBase

RevenueBase SmartSearch

Describe a niche business in your own words. RevenueBase SmartSearch compares the meaning of your description with company business descriptions compiled in the RevenueBase company graph. Exact, Similar, Related and Broad control how closely companies must fit.

This list uses Exact for “qualitative research firms”. Each Exact match badge shows membership in that saved search; it is not an individual similarity score or a service-quality rating. Recorded descriptions are shown where available.

Showing 25 of 172 qualitative research firms based in Canada

See the full list, filter by size, metro and specialty, and access 884 tracked professional contacts with verified work emails. Direct dials are available where recorded.

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Qualitative research firms based in Canada at a glance

As of Sep 21, 2026

39.5%Verified-email coverage

13.0Average contacts per company

1-10Median size (employees)

40.1%Largest-city concentration · Toronto

Sep 21, 2026Page data refreshed

Companies by employee count

1-10

107

11-50

51-200

201-500

5,001-10,000

10001+

Email recency for this list is measured worldwide rather than for Canada, so it is reported there. Company counts and contact totals on this page are exact for Canada, over 172 companies.

How this list was built

The recorded descriptions help you assess these company matches. Check a company’s website for its current services and locations.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase SmartSearch, the natural-language company search available to every RevenueBase user.
What qualifies: Company records associated with Canada whose business descriptions match “qualitative research firms” by meaning at the Exact setting. Descriptions are compiled in the RevenueBase company graph from public websites, profiles and company information where available; they are not guaranteed quotations from the company's website.
RevenueBase SmartSearch: Describe a niche company in your own words to find businesses by meaning. Exact, Similar, Related and Broad control the breadth of RevenueBase SmartSearch. This saved list uses Exact. Each row's Exact match badge shows inclusion in that search, not an individual score or a service-quality judgment.
Public preview: The public preview omits records without a verified work email. Where headquarters information is recorded, preview rows are also filtered to this page’s location. Dataset totals and geographic summaries describe the full matched records before these preview filters.
Match quality: RevenueBase's August 25, 2026 study assessed 4,198 description/company pairs across matching settings. The publisher reports 86% good or better at Exact. This evaluates the method across queries; it does not audit this individual list. Recorded company descriptions, where available, help you judge each match yourself. Read the full methodology: how the lists are built and what the study measures.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every displayed company carries at least one verified work email. RevenueBase tracks 884 professional contacts with verified work emails across the full matched dataset. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 21, 2026. Lists refresh periodically as the graph is re-checked.
Record context: Company records and descriptions can change. Check the company's website for its current services and locations.

Frequently asked

What is RevenueBase SmartSearch?

RevenueBase SmartSearch finds niche companies by the meaning of their business descriptions in the RevenueBase company graph. Exact, Similar, Related and Broad control how closely companies must fit your description. This list uses Exact for “qualitative research firms”; each Exact match badge shows search membership, not an individual similarity or quality score.

How many qualitative research firms are there based in Canada?

RevenueBase identified 172 company matches for qualitative research firms associated with Canada as of September 2026, using the meaning of business descriptions at Exact. This is the recorded matched set in the RevenueBase company graph.

What is the largest company on this list?

The Logit Group, INC tops the displayed preview by professional contacts tracked in RevenueBase. Recorded headquarters appear in the company rows.

Which city has the most qualitative research firms?

Toronto leads with 69 company records, followed by Montreal (23) and Vancouver (14).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work limited free results with 500 credits to start. Upgrading provides access to the 884 professional contacts with verified work emails tracked across these 172 companies; direct dials are available where recorded.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 21, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase SmartSearch, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.