Company lists · Data refreshed September 2026

Top 25 Qualitative research companies based in Chicago, United States

Name: Qualitative research companies based in Chicago, United States
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 19, 2026 45 companies tracked

RevenueBase identified 45 qualitative research companies headquartered in Chicago, United States as of September 2026 and tracks 1,112 professional contacts across them, including 432 with verified work emails. New York is the largest hub.

This list covers qualitative research companies headquartered in Chicago, United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review

45Companies

1,112Contacts tracked

432Verified emails

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The 25 largest qualitative research companies based in Chicago, United States

Ranked by team size

Top 25 of 45 qualitative research companies based in Chicago, United States, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to qualitative research companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Fieldwork	Strong evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	501-1,000	285 contacts →
	Strong evidence “Fieldwork is a qualitative research partner.” Source: RevenueBase Database · checked Sep 19, 2026
2	Blackstone Group	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	51-200	229 contacts →
	Partial evidence “Blackstone Group is a full-service custom marketing research and consulting firm providing clients with actionable insights for over 25 years.” Source: RevenueBase Database · checked Sep 19, 2026
3	C R Research	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	51-200	154 contacts →
	Partial evidence “At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 65 years, delivering great research, deep perspective, and committed client…” Source: RevenueBase Database · checked Sep 19, 2026
4	P&k Research	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	201-500	100 contacts →
	Partial evidence “More than 60 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing.” Source: RevenueBase Database · checked Sep 19, 2026
5	Reach3 Insights	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	51-200	92 contacts →
	Indirect evidence “Reach3 Insights is a purpose-driven insights consultancy accelerated by modern technologies, immersive experiences, intelligent analytics and game-changing deliverables.” Source: RevenueBase Database · checked Sep 19, 2026
6	Watchlab	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	51-200	30 contacts →
	Partial evidence “We're a market research firm working across the United States to find you great conversations.” Source: RevenueBase Database · checked Sep 19, 2026
7	AHZUL	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	21 contacts →
	Indirect evidence “We find inspiration in culture to advance the way brands connect with consumers.” Source: RevenueBase Database · checked Sep 19, 2026
8	Conifer Research	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	18 contacts →
	Partial evidence “Conifer is a market research, design and innovation partner to Fortune Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting…” Source: RevenueBase Database · checked Sep 19, 2026
9	Smith Research, INC	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	51-200	18 contacts →
	Partial evidence “The professionals at Smith Research Inc.” Source: RevenueBase Database · checked Sep 19, 2026
10	T4 Associates	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	16 contacts →
	Indirect evidence “Since 2006, we have offered unique customer insights essential for our clients to make informed business decisions-and we deliver.(Our own Net Promoter Score is 86%, and nearly…” Source: RevenueBase Database · checked Sep 19, 2026
11	Realitycheck Consulting	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	13 contacts →
	Indirect evidence “For over 25 years, RealityCheck has specialized in understanding how people use brands to tell themselves stories about who they are and who they want to be.” Source: RevenueBase Database · checked Sep 19, 2026
12	Rabin Roberts Research	Strong evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	11 contacts →
	Strong evidence “Rabin Research Company is now Rabin Roberts Research, a full-service marketing research company, has been providing customized qualitative and quantitative research for a combined…” Source: RevenueBase Database · checked Sep 19, 2026
13	Ulta Research Services LLC	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	11 contacts →
	Indirect evidence “Located in downtown Chicago, our highly qualified team uses a client-focused approach to provide superior respondents tailored to your specifications.” Source: RevenueBase Database · checked Sep 19, 2026
14	Lab42 Research, LLC	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	7 contacts →
	Partial evidence “Lab42 is a full-service quantitative market research firm that fills a gap by combining a highly consultative, professional approach while still being cost effective and nimble.” Source: RevenueBase Database · checked Sep 19, 2026
15	C R Market Surveys, INC	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	5 contacts →
	Partial evidence “C R Market Surveys, Inc.(CRMS) is a marketing research and data collection firm headquartered in Chicago, IL.” Source: RevenueBase Database · checked Sep 19, 2026
16	Willow Research, LLC	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	4 contacts →
	Partial evidence “WILLOW RESEARCH, a boutique market research firm, is deeply rooted in proven methodologies yet flexible enough to find unexpected insights.” Source: RevenueBase Database · checked Sep 19, 2026
17	The Connell Group	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	4 contacts →
	Partial evidence “The Connell Group was started in by Sean Connell in order to bring more cognitive empathy to market research.” Source: RevenueBase Database · checked Sep 19, 2026
18	SA Market Insights	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	4 contacts →
	Partial evidence “SA Market Insights (affectionately known as SAMI) is a full-service market research agency, with a twist.” Source: RevenueBase Database · checked Sep 19, 2026
19	The Energy Annex	Strong evidence	Chicago, United StatesHQ checked Sep 19, 2026	1-10	4 contacts →
	Strong evidence “We are an enhanced consumer learning environment designed for richer qualitative research.” Source: RevenueBase Database · checked Sep 19, 2026
20	Linkage Research And Consulting, INC	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	3 contacts →
	Partial evidence “Linkage Research is passionate about partnering with brands to uncover consumer truths, data, and trends that drive action and unlock business growth.” Source: RevenueBase Database · checked Sep 19, 2026
21	10 10 Research	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	1-10	2 contacts →
	Partial evidence “10/10 Research delivers comprehensive, end-to-end research and insights solutions that empower organizations to make confident, data-driven decisions.” Source: RevenueBase Database · checked Sep 19, 2026
22	Loran Marketing Group	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	2 contacts →
	Indirect evidence Source: RevenueBase Database · checked Sep 19, 2026
23	VIP Research And Evaluation	Indirect evidence	Chicago, United StatesHQ checked Sep 19, 2026	1-10	2 contacts →
	Indirect evidence “Organizations need accurate information in order to be successful.” Source: RevenueBase Database · checked Sep 19, 2026
24	Aubry Research	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	51-200	1 contacts →
	Partial evidence “AUBRY RESEARCH is a company based out of 1624 W DIVISION ST, CHICAGO, Illinois, United States.” Source: RevenueBase Database · checked Sep 19, 2026
25	Versta Research	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	11-50	1 contacts →
	Partial evidence “Market research focused on design, strategy, and insight.” Source: RevenueBase Database · checked Sep 19, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: qualitative research companies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names qualitative research companies.
Partial evidence: Its own public description names part of qualitative research companies, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name qualitative research companies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 45 qualitative research companies based in Chicago, United States

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Qualitative research companies based in Chicago, United States at a glance

As of Sep 19, 2026

38.8%Verified-email coverage

24.7Average contacts per company

1-10Median size (employees)

177.8%Largest-city concentration · New York

Sep 19, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

501-1,000

Email recency for this list is measured across the whole United States list rather than for Chicago, so it is reported there. Company counts and contact totals on this page are exact for Chicago, over 45 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among qualitative research companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in Chicago, United States whose own description of what they do matches “qualitative research companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names qualitative research companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among qualitative research companies, and records with no verified work email. Companies headquartered outside Chicago are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 432 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Qualitative research companies by metro in the United States

Qualitative research companies in New York80
Qualitative research companies in Chicago45
Qualitative research companies in Los Angeles44
Qualitative research companies in San Francisco29

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names qualitative research companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many qualitative research companies are there based in Chicago, United States?

RevenueBase identified 45 qualitative research companies headquartered in Chicago, United States as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Fieldwork, headquartered in Chicago, tops this list with the largest team on record.

Which city has the most qualitative research companies?

New York leads with 80 headquartered companies, followed by Chicago (45) and Los Angeles (44).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 432 verified decision-maker contacts tracked across these 45 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.