Company lists · Data refreshed September 2026
Top 25 Player odds calculation software companies based in London, United Kingdom
RevenueBase identified 59 player odds calculation software companies headquartered in London, United Kingdom as of September 2026 and tracks 6,689 professional contacts across them, including 3,325 with verified work emails. Across the United Kingdom, London is the largest hub for this category.
This list covers player odds calculation software companies headquartered in London, United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 29, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest player odds calculation software companies based in London, United Kingdom
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 3,202 contacts → | ||||
Partial evidence “Founded in and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7900 employees in 20 countries…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 2 | 1,050 contacts → | ||||
Indirect evidence “OpenBet is the trusted partner for the world’s biggest betting and gaming brands, delivering the industry’s most advanced betting technology, content, and services.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 3 | 526 contacts → | ||||
Indirect evidence “Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 4 | 185 contacts → | ||||
Indirect evidence “Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the gambling industry’s leading operators, including…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 5 | 181 contacts → | ||||
Indirect evidence “Our proprietary modelling, AI, and machine learning capabilities set the standard for innovation and delivering higher margins across all major sports and leagues.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 6 | 156 contacts → | ||||
Indirect evidence “Welcome to the future of betting.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 7 | 112 contacts → | ||||
Indirect evidence “At White Swan Data we decide what is worth betting on.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 8 | 90 contacts → | ||||
Partial evidence “Playbook Engineering offers a global betting platform that provides a service to established operators and new entrants who are looking to disrupt the industry.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 9 | 61 contacts → | ||||
Indirect evidence “We are a young fast growing company in London W6.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 10 | 52 contacts → | ||||
Partial evidence “oddschecker is the UK’s #1 Odds Comparison site and is made up of a team of over 100 motivated and hardworking individuals based around the globe.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 11 | 44 contacts → | ||||
Indirect evidence “We deliver market-leading returns on turnover for regulated sportsbooks through a bespoke suite of pricing, trading, risk management and analytics.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 12 | 35 contacts → | ||||
Indirect evidence “Gambit Research is a unique organisation.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 13 | 26 contacts → | ||||
Partial evidence “SportCast is widely recognized as the leader in sports betting player engagement through their product experiences, technologies and pricing.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 14 | 23 contacts → | ||||
Indirect evidence “Moon Intelligence is a data consultancy company focused on sports.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 15 | 18 contacts → | ||||
Partial evidence “Longshot Systems is a small startup producing high throughput, low latency trading software and tools for use in sports betting markets.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 16 | 17 contacts → | ||||
Indirect evidence “Network Gaming unlocks betting revenue from businesses with audiences of sports fans, in a socially responsible manner.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 17 | 17 contacts → | ||||
Partial evidence “RunningBall helped create scalable in-play betting and its unbeatable accuracy, speed and integrity, with the highest in-built safeguards against fraud, still makes it the…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 18 | 11 contacts → | ||||
Indirect evidence “With machine learning and real time technology we create innovative products that drive fan engagement.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 19 | 6 contacts → | ||||
Partial evidence “Provider of managed and user configurable sports betting algorithms, pre-match and in-play pricing feeds.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 20 | 6 contacts → | ||||
Strong evidence “Bettorlogic licence unique content software, including Livelogic, in-play bet stimulation for mobile and platform, and Nextbet which uses the Amazon recommendation principle but…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 21 | 6 contacts → | ||||
Indirect evidence “Automated Sportsbook Optimisation” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 22 | 4 contacts → | ||||
Indirect evidence “Fresh8 Gaming is totally unique and innovative technology business, working in the sports betting and casino space.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 23 | 2 contacts → | ||||
Partial evidence “AllSported: Revolutionising Racing Data and Odds At AllSported, we're not just about providing odds; we're about pioneering a comprehensive racing experience.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 24 | 2 contacts → | ||||
Indirect evidence “Sporting Data Limited is a small, successful sports betting consultancy founded in 2011 that provides sports data, technology and advice to private clients.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 25 | 1 contacts → | ||||
Indirect evidence Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: player odds calculation software companies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names player odds calculation software companies.
- Partial evidence
- Its own public description names part of player odds calculation software companies, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name player odds calculation software companies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 59 player odds calculation software companies based in London, United Kingdom
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Player odds calculation software companies based in London, United Kingdom at a glance
As of Sep 29, 2026Companies by employee count
Email recency for this list is measured across the whole United Kingdom list rather than for London, so it is reported there. Company counts and contact totals on this page are exact for London, over 59 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among player odds calculation software companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in London, United Kingdom whose own description of what they do matches “player odds calculation software companies”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names player odds calculation software companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among player odds calculation software companies, and records with no verified work email. Companies headquartered outside London are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 3,325 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 29, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names player odds calculation software companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many player odds calculation software companies are there based in London, United Kingdom?
RevenueBase identified 59 player odds calculation software companies headquartered in London, United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Playtech, headquartered in London, tops this list with the largest team on record.
Which city in the United Kingdom has the most player odds calculation software companies?
London leads the United Kingdom with 59 headquartered companies, followed by Manchester (4) and Glasgow (2).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 3,325 verified decision-maker contacts tracked across these 59 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 29, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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