Company lists · Data refreshed September 2026

Top 25 IT marketing agencies based in Philadelphia, United States

Name: IT marketing agencies based in Philadelphia, United States
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 27, 2026 253 companies tracked

RevenueBase identified 253 IT marketing agencies headquartered in Philadelphia, United States as of September 2026 and tracks 2,119 professional contacts across them, including 430 with verified work emails. New York is the largest hub.

This list covers IT marketing agencies headquartered in Philadelphia, United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 27, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 27, 2026 86% judged on-target in blind review

253Companies

2,119Contacts tracked

430Verified emails

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The 25 largest IT marketing agencies based in Philadelphia, United States

Ranked by team size

Top 25 of 253 IT marketing agencies based in Philadelphia, United States, ranked by team size, largest first. Data refreshed Sep 27, 2026. RevenueBase Smart Search rates how each company's information relates to IT marketing agencies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	TPG	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	n/a	212 contacts →
	Partial evidence “TPG Direct We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth.” Source: RevenueBase Database · checked Sep 27, 2026
2	Multiple	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	n/a	173 contacts →
	Partial evidence “We’re Multiple, a team of digital strategists and marketing experts committed to elevating multi-location brands and franchise systems.” Source: RevenueBase Database · checked Sep 27, 2026
3	DMI Partners	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	51-200	143 contacts →
	Indirect evidence “DMi Partners is focused on driving real online business growth for our clients.” Source: RevenueBase Database · checked Sep 27, 2026
4	Renaissance	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	51-200	103 contacts →
	Partial evidence “With over 100+ years of total experience, Renaissance is a leader in the digital marketing industry with the most comprehensive and affordable eCommerce technology available built…” Source: RevenueBase Database · checked Sep 27, 2026
5	RED Tettemer O'connell Partners	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	51-200	81 contacts →
	Indirect evidence “Red Tettemer O'Connell + Partners, a Mod Op Company, is a full service agency that stops at nothing to make its clients unforgettable.” Source: RevenueBase Database · checked Sep 27, 2026
6	Elite Online Media	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	51-200	75 contacts →
	Indirect evidence “No existe, en la actualidad, historia alguna que no conlleve cambios, reflexiones, lecciones aprendidas, errores cometidos, metas nuevas, y una mejor visión de lo que se quiere…” Source: RevenueBase Database · checked Sep 27, 2026
7	Xtreem Solution	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	51-200	69 contacts →
	Indirect evidence “Founded in 2008, XtreemSolution is an integrated Software Development, Mobile App Development, Web Design and Development and an SEO company.” Source: RevenueBase Database · checked Sep 27, 2026
8	215 Marketing	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	41 contacts →
	Partial evidence “As a full-service agency, 215 Marketing is constantly striving to develop, to stay ahead of the curve, and to put the needs of our clients' first.” Source: RevenueBase Database · checked Sep 27, 2026
9	Momentum Digital	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	36 contacts →
	Partial evidence “Momentum is a Digital Marketing Agency specializing in various online services for small, local businesses.” Source: RevenueBase Database · checked Sep 27, 2026
10	From The Future	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	33 contacts →
	Indirect evidence “With our deep expertise in digital media, we create sustainable growth, and unlock new revenue streams for our clients.” Source: RevenueBase Database · checked Sep 27, 2026
11	Dignitas Digital	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	33 contacts →
	Partial evidence “Dignitas Digital is a full-service Digital Agency providing Custom Software Development, Web Design, Mobile App Development and Digital Marketing services.” Source: RevenueBase Database · checked Sep 27, 2026
12	Electric Kite	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	32 contacts →
	Partial evidence “We are a creative marketing agency.” Source: RevenueBase Database · checked Sep 27, 2026
13	NEFF	Indirect evidence	Philadelphia, United StatesHQ checked Sep 27, 2026	11-50	29 contacts →
	Indirect evidence “Why Neff?” Source: RevenueBase Database · checked Sep 27, 2026
14	FVM	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	28 contacts →
	Partial evidence “FVM is the marketing agency of choice for organizations in B2B, nonprofit, and other complex industries.” Source: RevenueBase Database · checked Sep 27, 2026
15	Shortlist	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	23 contacts →
	Partial evidence “Beyond the Typical Marketing Agency Shortlist is a mission-driven digital marketing agency that provides businesses with innovative and effective solutions to help them achieve…” Source: RevenueBase Database · checked Sep 27, 2026
16	Think Traffic	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	22 contacts →
	Indirect evidence “Philadelphia based ad agency Think-Traffic, which also has offices in LA, is an independent, next generation, creative collaborative with a strong technology orientation, whose…” Source: RevenueBase Database · checked Sep 27, 2026
17	MAJUX	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	17 contacts →
	Indirect evidence “Majux is an agency that uses data-based decision making to increase revenue for law firms across the Country (and globe).” Source: RevenueBase Database · checked Sep 27, 2026
18	Brolik	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	15 contacts →
	Partial evidence “We're a full service digital marketing agency with a focus on brand strategy and lead generation to create revenue growth for our clients.” Source: RevenueBase Database · checked Sep 27, 2026
19	BNP Engage	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	14 contacts →
	Partial evidence “BNP Engage helps lean B2B marketing teams move faster, make better decisions, and prove value to leadership.” Source: RevenueBase Database · checked Sep 27, 2026
20	Dinkum Interactive	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	13 contacts →
	Partial evidence “Technical SEO Digital Marketing Company Based on a fairly extensive history and experience online, building that solid foundation from the start can significantly help to launch…” Source: RevenueBase Database · checked Sep 27, 2026
21	Argyle Interactive	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	12 contacts →
	Indirect evidence “A full-service agency, that works like an in-house team.” Source: RevenueBase Database · checked Sep 27, 2026
22	Winsome Marketing Home Of A-Eye SPY Daily AI In Growth Marketing Updates	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	11 contacts →
	Partial evidence “This page is for you to get to know the Winsome Marketing team.” Source: RevenueBase Database · checked Sep 27, 2026
23	BOW TIE Social	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	1-10	9 contacts →
	Partial evidence “Bow Tie Social specializes in elevating small to medium-sized businesses, particularly in the B2B and B2C services space, through strategic and personalized digital marketing…” Source: RevenueBase Database · checked Sep 27, 2026
24	Clearbridge Branding Agency	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	8 contacts →
	Partial evidence “A branding and digital marketing agency with locations in Philadelphia, PA, Cherry Hill, New Jersey, and Chicago, Illinois.” Source: RevenueBase Database · checked Sep 27, 2026
25	Splat, INC	Partial evidence	Philadelphia, PA, United StatesHQ checked Sep 27, 2026	11-50	8 contacts →
	Partial evidence “Piloting your brand through the modern web is more than a 'launch it and leave it' proposition.” Source: RevenueBase Database · checked Sep 27, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: IT marketing agencies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names IT marketing agencies.
Partial evidence: Its own public description names part of IT marketing agencies, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name IT marketing agencies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 253 IT marketing agencies based in Philadelphia, United States

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IT marketing agencies based in Philadelphia, United States at a glance

As of Sep 27, 2026

20.3%Verified-email coverage

8.4Average contacts per company

1-10Median size (employees)

661.7%Largest-city concentration · New York

Sep 27, 2026Page data refreshed

Companies by employee count

1-10

182

11-50

51-200

201-500

501-1,000

Email recency for this list is measured across the whole United States list rather than for Philadelphia, so it is reported there. Company counts and contact totals on this page are exact for Philadelphia, over 253 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among IT marketing agencies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in Philadelphia, United States whose own description of what they do matches “IT marketing agencies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names IT marketing agencies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among IT marketing agencies, and records with no verified work email. Companies headquartered outside Philadelphia are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 430 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 27, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

IT marketing agencies by metro in the United States

IT marketing agencies in New York1674
IT marketing agencies in Los Angeles1120
IT marketing agencies in Miami877
IT marketing agencies in Houston734
IT marketing agencies in Austin664
IT marketing agencies in Atlanta660
IT marketing agencies in Chicago654
IT marketing agencies in Dallas577
IT marketing agencies in San Diego536
IT marketing agencies in Denver497
IT marketing agencies in San Francisco428
IT marketing agencies in Orlando427
IT marketing agencies in Las Vegas417
IT marketing agencies in Tampa393
IT marketing agencies in Phoenix362
IT marketing agencies in Sheridan334
IT marketing agencies in Boston305
IT marketing agencies in Seattle302
IT marketing agencies in Portland300
IT marketing agencies in Charlotte276
IT marketing agencies in Philadelphia253
IT marketing agencies in Minneapolis237
IT marketing agencies in Irvine226
IT marketing agencies in Nashville219
IT marketing agencies in San Antonio219
IT marketing agencies in Scottsdale207
IT marketing agencies in Fort Lauderdale204
IT marketing agencies in Washington199
IT marketing agencies in Raleigh195
IT marketing agencies in Jacksonville185
IT marketing agencies in Columbus182
IT marketing agencies in Boca Raton163
IT marketing agencies in Pittsburgh146
IT marketing agencies in Salt Lake City146
IT marketing agencies in Kansas City145
IT marketing agencies in Wilmington142
IT marketing agencies in Cleveland141
IT marketing agencies in Sacramento140
IT marketing agencies in New York City136
IT marketing agencies in San Jose134
IT marketing agencies in Cincinnati133
IT marketing agencies in Richmond128
IT marketing agencies in Indianapolis124
IT marketing agencies in Detroit116
IT marketing agencies in Fort Worth116
IT marketing agencies in Rochester114
IT marketing agencies in Colorado Springs109
IT marketing agencies in Louisville109
IT marketing agencies in Plano108
IT marketing agencies in West Palm Beach105
IT marketing agencies in Charleston104
IT marketing agencies in Baltimore103
IT marketing agencies in Greenville102
IT marketing agencies in Grand Rapids100
IT marketing agencies in Milwaukee99
IT marketing agencies in St. Louis99
IT marketing agencies in Albuquerque97
IT marketing agencies in Springfield95
IT marketing agencies in Boulder93
IT marketing agencies in Brooklyn93
IT marketing agencies in Arlington91
IT marketing agencies in St Petersburg90
IT marketing agencies in Madison88
IT marketing agencies in Sarasota88
IT marketing agencies in Dover86
IT marketing agencies in Columbia85
IT marketing agencies in Newport Beach85
IT marketing agencies in New Orleans84
IT marketing agencies in Naples82
IT marketing agencies in Omaha80
IT marketing agencies in Oklahoma City79
IT marketing agencies in Tulsa79
IT marketing agencies in Tucson78
IT marketing agencies in Birmingham77
IT marketing agencies in Newark77
IT marketing agencies in Buffalo76
IT marketing agencies in Frisco75
IT marketing agencies in Lexington75
IT marketing agencies in Miami Beach73
IT marketing agencies in Tempe72
IT marketing agencies in Santa Monica70
IT marketing agencies in Knoxville69
IT marketing agencies in Vancouver68
IT marketing agencies in Mesa67
IT marketing agencies in St Louis67
IT marketing agencies in Boise65
IT marketing agencies in Long Beach65
IT marketing agencies in Bend64
IT marketing agencies in Clearwater64
IT marketing agencies in Glendale64
IT marketing agencies in Chandler63
IT marketing agencies in St. Petersburg63
IT marketing agencies in Albany62
IT marketing agencies in Alpharetta62
IT marketing agencies in Reno62
IT marketing agencies in Alexandria61
IT marketing agencies in Huntington Beach61
IT marketing agencies in Lafayette61
IT marketing agencies in Gilbert58
IT marketing agencies in Honolulu58
IT marketing agencies in Carlsbad57
IT marketing agencies in Virginia Beach57
IT marketing agencies in Beverly Hills55
IT marketing agencies in Fort Myers55
IT marketing agencies in Costa Mesa54
IT marketing agencies in Jersey City54
IT marketing agencies in Fort Collins53
IT marketing agencies in Franklin53
IT marketing agencies in Hollywood53
IT marketing agencies in Lancaster53
IT marketing agencies in Middletown53
IT marketing agencies in Sunnyvale52
IT marketing agencies in Henderson51
IT marketing agencies in Memphis51
IT marketing agencies in Overland Park51
IT marketing agencies in Spokane50
IT marketing agencies in Canton49
IT marketing agencies in Cheyenne49
IT marketing agencies in Lewes48
IT marketing agencies in Marietta48
IT marketing agencies in Melbourne48
IT marketing agencies in Troy48
IT marketing agencies in Aurora46
IT marketing agencies in Oakland46
IT marketing agencies in Pasadena46
IT marketing agencies in Baton Rouge45
IT marketing agencies in Lakewood45
IT marketing agencies in Syracuse45
IT marketing agencies in Ann Arbor44
IT marketing agencies in Burlington44
IT marketing agencies in Chattanooga44
IT marketing agencies in Gainesville44
IT marketing agencies in Tallahassee44
IT marketing agencies in Casper43
IT marketing agencies in Coral Gables43
IT marketing agencies in Greensboro43
IT marketing agencies in Katy43
IT marketing agencies in Little Rock43
IT marketing agencies in Bellevue42
IT marketing agencies in El Paso42
IT marketing agencies in Irving42
IT marketing agencies in Lehi42
IT marketing agencies in Naperville42
IT marketing agencies in Santa Barbara42
IT marketing agencies in Des Moines41
IT marketing agencies in Doral41
IT marketing agencies in Duluth41
IT marketing agencies in Fayetteville41
IT marketing agencies in Jupiter41
IT marketing agencies in Pensacola41
IT marketing agencies in Spring41
IT marketing agencies in York41
IT marketing agencies in Coral Springs40
IT marketing agencies in Dayton40
IT marketing agencies in Jackson40
IT marketing agencies in Wichita40
IT marketing agencies in Delray Beach39
IT marketing agencies in Fresno39
IT marketing agencies in Bloomington38
IT marketing agencies in Burbank38
IT marketing agencies in Cary38
IT marketing agencies in Fort Wayne38
IT marketing agencies in Manchester38
IT marketing agencies in Roswell38
IT marketing agencies in The Woodlands38
IT marketing agencies in Concord37
IT marketing agencies in Fairfield37
IT marketing agencies in Kalispell37
IT marketing agencies in Remote37
IT marketing agencies in Boynton Beach36
IT marketing agencies in Orange36
IT marketing agencies in Carmel35
IT marketing agencies in Stamford35
IT marketing agencies in Temecula35
IT marketing agencies in Laguna Beach34
IT marketing agencies in Orange County34
IT marketing agencies in Saint Petersburg34
IT marketing agencies in Sioux Falls34
IT marketing agencies in Athens33
IT marketing agencies in Eugene33
IT marketing agencies in Lakeland33
IT marketing agencies in Lawrenceville33
IT marketing agencies in Providence33
IT marketing agencies in Provo33
IT marketing agencies in Saint Louis33
IT marketing agencies in Savannah33
IT marketing agencies in Akron32
IT marketing agencies in Asheville32
IT marketing agencies in Bakersfield32
IT marketing agencies in Cape Coral32
IT marketing agencies in Dublin32
IT marketing agencies in Roseville32
IT marketing agencies in West Chester32
IT marketing agencies in Beaverton31
IT marketing agencies in Encinitas31
IT marketing agencies in Erie31
IT marketing agencies in Huntsville31
IT marketing agencies in Santa Rosa31
IT marketing agencies in Durham30
IT marketing agencies in El Segundo30
IT marketing agencies in Littleton30
IT marketing agencies in Portsmouth30
IT marketing agencies in Salem30
IT marketing agencies in Santa Ana30
IT marketing agencies in Sugar Land30
IT marketing agencies in West Hollywood30
IT marketing agencies in Fairfax29
IT marketing agencies in Mckinney29
IT marketing agencies in Mountain View29
IT marketing agencies in Pompano Beach29
IT marketing agencies in Princeton29
IT marketing agencies in Reston29
IT marketing agencies in Roanoke29
IT marketing agencies in Santa Clara29
IT marketing agencies in Winston-Salem29
IT marketing agencies in Winter Park29
IT marketing agencies in Woodland Hills29
IT marketing agencies in Anaheim28
IT marketing agencies in Bellingham28
IT marketing agencies in Covington28
IT marketing agencies in Murfreesboro28
IT marketing agencies in Myrtle Beach28
IT marketing agencies in Peoria28
IT marketing agencies in Riverside28
IT marketing agencies in Bradenton27
IT marketing agencies in Decatur27
IT marketing agencies in Lincoln27
IT marketing agencies in Mcallen27
IT marketing agencies in Midland27
IT marketing agencies in Missoula27
IT marketing agencies in Orem27
IT marketing agencies in Pleasanton27
IT marketing agencies in Tacoma27
IT marketing agencies in Toledo27
IT marketing agencies in Torrance27
IT marketing agencies in Woodstock27
IT marketing agencies in Annapolis26
IT marketing agencies in Fremont26
IT marketing agencies in Palm Beach Gardens26
IT marketing agencies in Palo Alto26
IT marketing agencies in Round Rock26
IT marketing agencies in Silver Spring26
IT marketing agencies in Traverse City26
IT marketing agencies in Ashburn25
IT marketing agencies in Brentwood25
IT marketing agencies in Brookfield25
IT marketing agencies in Centennial25
IT marketing agencies in Charlottesville25
IT marketing agencies in Cypress25
IT marketing agencies in Harrisburg25
IT marketing agencies in Hudson25
IT marketing agencies in Leesburg25
IT marketing agencies in Medford25
IT marketing agencies in Morristown25
IT marketing agencies in Richardson25
IT marketing agencies in St Paul25
IT marketing agencies in Westlake Village25

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names IT marketing agencies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many IT marketing agencies are there based in Philadelphia, United States?

RevenueBase identified 253 IT marketing agencies headquartered in Philadelphia, United States as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

TPG, headquartered in Philadelphia, tops this list with the largest team on record.

Which city has the most IT marketing agencies?

New York leads with 1674 headquartered companies, followed by Los Angeles (1120) and Miami (877).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 430 verified decision-maker contacts tracked across these 253 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 27, 2026.

Ready to reach these companies? Verified emails and direct dials for all 253 IT marketing agencies based in Philadelphia, United States. Start with a free account, no credit card.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.