Company lists · Data refreshed September 2026
Top 25 Indie natural cosmetics brands based in the United States
RevenueBase identified 2,056 indie natural cosmetics brands headquartered in the United States as of September 2026 and tracks 125,971 professional contacts across them, including 10,652 with verified work emails. New York is the largest hub.
This list covers indie natural cosmetics brands headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 20, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest indie natural cosmetics brands based in the United States
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 13,254 contacts → | ||||
Indirect evidence “Nu Skin Enterprises, Inc.(NYSE: NUS) is a leading beauty and wellness company, powered by a dynamic affiliate opportunity platform.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 2 | 11,906 contacts → | ||||
Indirect evidence “Arbonne, creates personal skincare and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 3 | 6,948 contacts → | ||||
Indirect evidence “At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 4 | 4,441 contacts → | ||||
Indirect evidence “We believe that women everywhere should feel beautiful inside and out.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 5 | 3,094 contacts → | ||||
Partial evidence “JAFRA Cosmetics International, Inc.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 6 | 2,395 contacts → | ||||
Indirect evidence Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 7 | 1,805 contacts → | ||||
Indirect evidence “At Avon, beauty is more than skin deep.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 8 | 1,782 contacts → | ||||
Partial evidence “Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's…” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 9 | 1,622 contacts → | ||||
Indirect evidence “Modere is an omnichannel, consumer products company that develops and markets clean, health & wellness products through ecommerce and direct-to-consumer channels.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 10 | 1,292 contacts → | ||||
Indirect evidence “SeneGence allows beauty lovers to choose to Live Life in Love and Abundance.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 11 | 1,271 contacts → | ||||
Indirect evidence “Makeup artist.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 12 | 1,022 contacts → | ||||
Strong evidence “We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 13 | 1,013 contacts → | ||||
Indirect evidence “e.l.f.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 14 | 1,001 contacts → | ||||
Indirect evidence “Hello we are Neora- where beauty meets wellness for holistic well-being.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 15 | 1,000 contacts → | ||||
Indirect evidence “The Power of Good We believe every little choice we make has the power to create a big difference.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 16 | 839 contacts → | ||||
Indirect evidence “Kendo is the small but mighty force behind your favorite beauty products.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 17 | 659 contacts → | ||||
Strong evidence “Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that…” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 18 | 575 contacts → | ||||
Indirect evidence “Here at Glossier, beauty is about you.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 19 | 514 contacts → | ||||
Indirect evidence “It's pretty.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 20 | 448 contacts → | ||||
Indirect evidence “Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 21 | 442 contacts → | ||||
Indirect evidence “What’s on trend today has always been true at L’BRI.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 22 | 439 contacts → | ||||
Indirect evidence “Vida Divina creates products that people need to live a better life.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 23 | 434 contacts → | ||||
Partial evidence “The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 24 | 423 contacts → | ||||
Strong evidence “Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
| 25 | 371 contacts → | ||||
Indirect evidence “Bliss was founded originally as a spa in New York’s Soho neighborhood in 1996 and quickly became a sensation for its fun, judgement-free approach to skincare.” Source: RevenueBase Database · checked Sep 20, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: indie natural cosmetics brands. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names indie natural cosmetics brands.
- Partial evidence
- Its own public description names part of indie natural cosmetics brands, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name indie natural cosmetics brands. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 2,056 indie natural cosmetics brands based in the United States
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Indie natural cosmetics brands based in the United States at a glance
As of Sep 20, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 2,056 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among indie natural cosmetics brands, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United States whose own description of what they do matches “indie natural cosmetics brands”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names indie natural cosmetics brands), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among indie natural cosmetics brands, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 10,652 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 20, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Indie natural cosmetics brands by metro
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names indie natural cosmetics brands, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many indie natural cosmetics brands are there based in the United States?
RevenueBase identified 2,056 indie natural cosmetics brands headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
NU Skin, headquartered in Provo, tops this list with the largest team on record.
Which city has the most indie natural cosmetics brands?
New York leads with 164 headquartered companies, followed by Los Angeles (116) and Miami (36).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 10,652 verified decision-maker contacts tracked across these 2,056 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 20, 2026.
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Indie natural cosmetics brands by geography
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- Indie natural cosmetics brands based in Mumbai, India
- Indie natural cosmetics brands based in New Delhi, India
- Indie natural cosmetics brands based in Atlanta, United States
- Indie natural cosmetics brands based in Chicago, United States
- Indie natural cosmetics brands based in Los Angeles, United States
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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