Company lists · Data refreshed September 2026

Top 25 Indie natural cosmetics brands based in the United States

RevenueBase identified 2,056 indie natural cosmetics brands headquartered in the United States as of September 2026 and tracks 125,971 professional contacts across them, including 10,652 with verified work emails. New York is the largest hub.

This list covers indie natural cosmetics brands headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 20, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 20, 2026 86% judged on-target in blind review
2,056Companies
125,971Contacts tracked
10,652Verified emails
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The 25 largest indie natural cosmetics brands based in the United States

Ranked by team size
Top 25 of 2,056 indie natural cosmetics brands based in the United States, ranked by team size, largest first. Data refreshed Sep 20, 2026. RevenueBase Smart Search rates how each company's information relates to indie natural cosmetics brands: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Indirect evidenceProvo, UT, United StatesHQ checked Sep 20, 20261,001-5,00013,254 contacts →

Indirect evidence

“Nu Skin Enterprises, Inc.(NYSE: NUS) is a leading beauty and wellness company, powered by a dynamic affiliate opportunity platform.”

Source: RevenueBase Database · checked Sep 20, 2026
2Indirect evidenceIrvine, CA, United StatesHQ checked Sep 20, 2026n/a11,906 contacts →

Indirect evidence

“Arbonne, creates personal skincare and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery.”

Source: RevenueBase Database · checked Sep 20, 2026
3Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 20261,001-5,0006,948 contacts →

Indirect evidence

“At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.”

Source: RevenueBase Database · checked Sep 20, 2026
4Indirect evidenceLehi, UT, United StatesHQ checked Sep 20, 2026n/a4,441 contacts →

Indirect evidence

“We believe that women everywhere should feel beautiful inside and out.”

Source: RevenueBase Database · checked Sep 20, 2026
5Partial evidenceThousand Oaks, CA, United StatesHQ checked Sep 20, 20261,001-5,0003,094 contacts →

Partial evidence

“JAFRA Cosmetics International, Inc.”

Source: RevenueBase Database · checked Sep 20, 2026
6Indirect evidenceSanta Monica, CA, United StatesHQ checked Sep 20, 2026n/a2,395 contacts →

Indirect evidence

Source: RevenueBase Database · checked Sep 20, 2026
7Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 2026501-1,0001,805 contacts →

Indirect evidence

“At Avon, beauty is more than skin deep.”

Source: RevenueBase Database · checked Sep 20, 2026
8Partial evidenceMiramar, FL, United StatesHQ checked Sep 20, 20261,001-5,0001,782 contacts →

Partial evidence

“Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's…”

Source: RevenueBase Database · checked Sep 20, 2026
9Indirect evidenceProvo, UT, United StatesHQ checked Sep 20, 2026n/a1,622 contacts →

Indirect evidence

“Modere is an omnichannel, consumer products company that develops and markets clean, health & wellness products through ecommerce and direct-to-consumer channels.”

Source: RevenueBase Database · checked Sep 20, 2026
10Indirect evidenceSapulpa, OK, United StatesHQ checked Sep 20, 2026n/a1,292 contacts →

Indirect evidence

“SeneGence allows beauty lovers to choose to Live Life in Love and Abundance.”

Source: RevenueBase Database · checked Sep 20, 2026
11Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 2026201-5001,271 contacts →

Indirect evidence

“Makeup artist.”

Source: RevenueBase Database · checked Sep 20, 2026
12Strong evidenceNew York, NY, United StatesHQ checked Sep 20, 2026n/a1,022 contacts →

Strong evidence

“We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S.”

Source: RevenueBase Database · checked Sep 20, 2026
13Indirect evidenceOakland, CA, United StatesHQ checked Sep 20, 2026501-1,0001,013 contacts →

Indirect evidence

“e.l.f.”

Source: RevenueBase Database · checked Sep 20, 2026
14Indirect evidenceFarmers Branch, TX, United StatesHQ checked Sep 20, 2026201-5001,001 contacts →

Indirect evidence

“Hello we are Neora- where beauty meets wellness for holistic well-being.”

Source: RevenueBase Database · checked Sep 20, 2026
15Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 20261,001-5,0001,000 contacts →

Indirect evidence

“The Power of Good We believe every little choice we make has the power to create a big difference.”

Source: RevenueBase Database · checked Sep 20, 2026
16Indirect evidenceSan Francisco, CA, United StatesHQ checked Sep 20, 2026501-1,000839 contacts →

Indirect evidence

“Kendo is the small but mighty force behind your favorite beauty products.”

Source: RevenueBase Database · checked Sep 20, 2026
17Strong evidenceIrvine, CA, United StatesHQ checked Sep 20, 2026n/a659 contacts →

Strong evidence

“Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that…”

Source: RevenueBase Database · checked Sep 20, 2026
18Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 2026201-500575 contacts →

Indirect evidence

“Here at Glossier, beauty is about you.”

Source: RevenueBase Database · checked Sep 20, 2026
19Indirect evidenceNewport Beach, CA, United StatesHQ checked Sep 20, 2026201-500514 contacts →

Indirect evidence

“It's pretty.”

Source: RevenueBase Database · checked Sep 20, 2026
20Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 2026201-500448 contacts →

Indirect evidence

“Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty.”

Source: RevenueBase Database · checked Sep 20, 2026
21Indirect evidenceMukwonago, WI, United StatesHQ checked Sep 20, 2026n/a442 contacts →

Indirect evidence

“What’s on trend today has always been true at L’BRI.”

Source: RevenueBase Database · checked Sep 20, 2026
22Indirect evidenceMountain View, CA, United StatesHQ checked Sep 20, 2026n/a439 contacts →

Indirect evidence

“Vida Divina creates products that people need to live a better life.”

Source: RevenueBase Database · checked Sep 20, 2026
23Partial evidenceNew York, NY, United StatesHQ checked Sep 20, 2026201-500434 contacts →

Partial evidence

“The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible.”

Source: RevenueBase Database · checked Sep 20, 2026
24Strong evidenceWest Hollywood, CA, United StatesHQ checked Sep 20, 2026201-500423 contacts →

Strong evidence

“Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises.”

Source: RevenueBase Database · checked Sep 20, 2026
25Indirect evidenceNew York, NY, United StatesHQ checked Sep 20, 2026n/a371 contacts →

Indirect evidence

“Bliss was founded originally as a spa in New York’s Soho neighborhood in 1996 and quickly became a sensation for its fun, judgement-free approach to skincare.”

Source: RevenueBase Database · checked Sep 20, 2026

Showing 25 of 2,056 indie natural cosmetics brands based in the United States

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Indie natural cosmetics brands based in the United States at a glance

As of Sep 20, 2026
8.5%Verified-email coverage
61.3Average contacts per company
1-10Median size (employees)
8.0%Largest-city concentration · New York
Sep 20, 2026Page data refreshed

Companies by employee count

1-10
1,356
11-50
494
51-200
129
201-500
38
501-1,000
7
1,001-5,000
12
5,001-10,000
2
10001+
2

Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 2,056 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among indie natural cosmetics brands, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in the United States whose own description of what they do matches “indie natural cosmetics brands”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names indie natural cosmetics brands), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among indie natural cosmetics brands, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 10,652 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 20, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names indie natural cosmetics brands, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many indie natural cosmetics brands are there based in the United States?

RevenueBase identified 2,056 indie natural cosmetics brands headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

NU Skin, headquartered in Provo, tops this list with the largest team on record.

Which city has the most indie natural cosmetics brands?

New York leads with 164 headquartered companies, followed by Los Angeles (116) and Miami (36).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 10,652 verified decision-maker contacts tracked across these 2,056 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 20, 2026.

Ready to reach these companies? Verified emails and direct dials for all 2,056 indie natural cosmetics brands based in the United States. Start with a free account, no credit card.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.