Company lists · Data refreshed September 2026

Top 25 In-game betting platforms based in London, United Kingdom

Name: In-game betting platforms based in London, United Kingdom
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 12, 2026 84 companies tracked

RevenueBase identified 84 in-game betting platforms headquartered in London, United Kingdom as of September 2026 and tracks 3,266 professional contacts across them, including 1,053 with verified work emails and 97 with mobile numbers. London is the largest hub.

This list covers in-game betting platforms headquartered in London, United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 12, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 12, 2026 86% judged on-target in blind review

84Companies

3,266Contacts tracked

1,053Verified emails

97Mobile numbers

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The 25 largest in-game betting platforms based in London, United Kingdom

Ranked by team size

Top 25 of 84 in-game betting platforms based in London, United Kingdom, ranked by team size, largest first. Data refreshed Sep 12, 2026. RevenueBase Smart Search rates how each company's information relates to in-game betting platforms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Betfair	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	501-1,000	688 contacts →
	Indirect evidence “At Betfair, we play things our way.” Source: RevenueBase Database · checked Sep 12, 2026
2	Happening	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	501-1,000	526 contacts →
	Partial evidence “Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day.” Source: RevenueBase Database · checked Sep 12, 2026
3	Amelco Limited	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	51-200	185 contacts →
	Indirect evidence “Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the gambling industry’s leading operators, including…” Source: RevenueBase Database · checked Sep 12, 2026
4	Sporting Solutions	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	51-200	181 contacts →
	Indirect evidence “Our proprietary modelling, AI, and machine learning capabilities set the standard for innovation and delivering higher margins across all major sports and leagues.” Source: RevenueBase Database · checked Sep 12, 2026
5	Midnite	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	201-500	156 contacts →
	Partial evidence “Welcome to the future of betting.” Source: RevenueBase Database · checked Sep 12, 2026
6	Pronet Gaming	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	201-500	99 contacts →
	Partial evidence “Pronet Gaming offers a next generation platform that delivers the gaming experience of the future.” Source: RevenueBase Database · checked Sep 12, 2026
7	Playbook Engineering	Strong evidence	London, United KingdomHQ checked Sep 12, 2026	51-200	90 contacts →
	Strong evidence “Playbook Engineering offers a global betting platform that provides a service to established operators and new entrants who are looking to disrupt the industry.” Source: RevenueBase Database · checked Sep 12, 2026
8	BF Games	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	51-200	63 contacts →
	Indirect evidence “Founded in 2013 Bee-Fee Ltd.” Source: RevenueBase Database · checked Sep 12, 2026
9	Highlight Games	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	27 contacts →
	Partial evidence “Highlight Games develop innovative products for the sports gaming and lottery market in retail, online and mobile.” Source: RevenueBase Database · checked Sep 12, 2026
10	Sportcast	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	26 contacts →
	Partial evidence “SportCast is widely recognized as the leader in sports betting player engagement through their product experiences, technologies and pricing.” Source: RevenueBase Database · checked Sep 12, 2026
11	Longshot Systems	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	18 contacts →
	Partial evidence “Longshot Systems is a small startup producing high throughput, low latency trading software and tools for use in sports betting markets.” Source: RevenueBase Database · checked Sep 12, 2026
12	Network Gaming	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	17 contacts →
	Partial evidence “Network Gaming unlocks betting revenue from businesses with audiences of sports fans, in a socially responsible manner.” Source: RevenueBase Database · checked Sep 12, 2026
13	Runningball	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	1,001-5,000	17 contacts →
	Partial evidence “RunningBall helped create scalable in-play betting and its unbeatable accuracy, speed and integrity, with the highest in-built safeguards against fraud, still makes it the…” Source: RevenueBase Database · checked Sep 12, 2026
14	THNDR	Strong evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	13 contacts →
	Strong evidence “THNDR is a B2B platform that lets iGaming operators embed PvP skill games into their sportsbook, DFS, lottery, or casino product.” Source: RevenueBase Database · checked Sep 12, 2026
15	Stakemate	Strong evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	12 contacts →
	Strong evidence “In addition to building a world-class betting experience through modern UX, we are designing a new way to bet with mates and socialise all on one proprietary betting platform.” Source: RevenueBase Database · checked Sep 12, 2026
16	Oddslife	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	12 contacts →
	Partial evidence “Oddslife develops free-to-play (FTP) prediction games to engage sports fans / bettors and support the business goals of sportsbook operators, media companies, right holders…” Source: RevenueBase Database · checked Sep 12, 2026
17	Gameplai	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	11 contacts →
	Indirect evidence “With machine learning and real time technology we create innovative products that drive fan engagement.” Source: RevenueBase Database · checked Sep 12, 2026
18	Plucky	Strong evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	8 contacts →
	Strong evidence “Delivering monetisation opportunities across free-to-play games and pool betting.” Source: RevenueBase Database · checked Sep 12, 2026
19	Lilibet	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	201-500	7 contacts →
	Partial evidence “Lilibet is a comprehensive all-in-one gambling website with a spectacular online casino and exclusive sports betting options.” Source: RevenueBase Database · checked Sep 12, 2026
20	Algosport	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	6 contacts →
	Partial evidence “Provider of managed and user configurable sports betting algorithms, pre-match and in-play pricing feeds.” Source: RevenueBase Database · checked Sep 12, 2026
21	Bettorlogic	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	11-50	6 contacts →
	Partial evidence “Bettorlogic licence unique content software, including Livelogic, in-play bet stimulation for mobile and platform, and Nextbet which uses the Amazon recommendation principle but…” Source: RevenueBase Database · checked Sep 12, 2026
22	Botsphere	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	6 contacts →
	Indirect evidence “Automated Sportsbook Optimisation” Source: RevenueBase Database · checked Sep 12, 2026
23	Bagatelle London	Indirect evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	3 contacts →
	Indirect evidence Source: RevenueBase Database · checked Sep 12, 2026
24	I Fancy DAT	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	1 contacts →
	Partial evidence “IFancyDat is the place to be for backing those memorable names when it comes to sports betting, as we help you to find out when all your favourite jockeys, family names and other…” Source: RevenueBase Database · checked Sep 12, 2026
25	Champion's Choice	Partial evidence	London, United KingdomHQ checked Sep 12, 2026	1-10	1 contacts →
	Partial evidence “Champion’s Choice: Revolutionizing Pool Betting for Businesses At Champion’s Choice, we’re redefining the pool betting experience, offering innovative solutions for businesses to…” Source: RevenueBase Database · checked Sep 12, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: in-game betting platforms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names in-game betting platforms.
Partial evidence: Its own public description names part of in-game betting platforms, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name in-game betting platforms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 84 in-game betting platforms based in London, United Kingdom

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In-game betting platforms based in London, United Kingdom at a glance

As of Sep 12, 2026

32.2%Verified-email coverage

3.0%Mobile-number coverage

38.9Average contacts per company

11-50Median size (employees)

156.0%Largest-city concentration · London

Sep 12, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

501-1,000

1,001-5,000

5,001-10,000

10001+

Freshness & accuracy

How recently the business emails were verified and the company information checked

Email last verified

Median 14.0d

8770–30

16431–60

361–90

190–180

8180+

Company record updated

Median 76.0d

00–30

1,20631–60

1,52261–90

38090–180

158180+

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among in-game betting platforms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in London, United Kingdom whose own description of what they do matches “in-game betting platforms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names in-game betting platforms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among in-game betting platforms, and records with no verified work email. Companies headquartered outside London are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 1,053 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 12, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

In-game betting platforms by metro in the United Kingdom

In-game betting platforms in London131

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names in-game betting platforms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many in-game betting platforms are there based in London, United Kingdom?

RevenueBase identified 84 in-game betting platforms headquartered in London, United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Betfair, headquartered in London, tops this list with the largest team on record.

Which city has the most in-game betting platforms?

London leads with 131 headquartered companies, followed by Manchester (12) and Birmingham (10).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 1,053 verified decision-maker contacts tracked across these 84 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 12, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.