Company lists · Data refreshed September 2026
Top 25 Guided tour operators based in the United Kingdom
RevenueBase identified 687 guided tour operators headquartered in the United Kingdom as of September 2026 and tracks 10,484 professional contacts across them, including 3,614 with verified work emails. London is the largest hub.
This list covers guided tour operators headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest guided tour operators based in the United Kingdom
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 883 contacts → | ||||
Indirect evidence “For 30 years, we’ve listened to what people want to experience and how they want to feel on their travels.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 2 | 706 contacts → | ||||
Indirect evidence “We are travel experts.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 3 | 654 contacts → | ||||
Indirect evidence “Experts in tailormaking itineraries worldwide, Trailfinders offers unbeatable value and exceptional service.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 4 | 332 contacts → | ||||
Partial evidence “Riviera Travel celebrates 40 years of providing high quality escorted tours and river cruises plus offering unrivalled value for money.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 5 | 265 contacts → | ||||
Indirect evidence “At British Airways Holidays our customers are at the heart of everything we do.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 6 | 207 contacts → | ||||
Partial evidence “Great Rail Journeys is the UK’s leading provider of holidays by rail, offering over 300 escorted tours, river cruises and independent holidays to destinations all around the globe.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 7 | 198 contacts → | ||||
Partial evidence “Golden Tours is London’s leading sightseeing company and part of the Gray Line Worldwide Association.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 8 | 189 contacts → | ||||
Strong evidence “City Sightseeing is the World's leading open-top bus, boat and guided walking tour company.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 9 | 188 contacts → | ||||
Strong evidence “Shearings is one of the UK’s leading escorted tour operators for the over-55s, offering hotel breaks, resort stays and escorted tours by coach, as well as self-drive holidays and…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 10 | 170 contacts → | ||||
Strong evidence “Newmarket Holidays is one of the UK’s leading tour operators, based in Wallington, Surrey, providing escorted holidays, resort-based stays and event-based tours to destinations…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 11 | 143 contacts → | ||||
Partial evidence “Since 1993, we've been leading the way in small group touring across the UK and Europe, offering unforgettable experiences, driven by curiosity, that go beyond the guidebooks and…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 12 | 141 contacts → | ||||
Indirect evidence “At ITC, it’s our vision to create the most incredible portfolio of personally crafted travel experiences.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 13 | 128 contacts → | ||||
Strong evidence “Macs Adventure is an adventure tour operator on a mission to become the leading global brand in self-guided, active travel.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 14 | 126 contacts → | ||||
Indirect evidence “TITAN - PERFECT MOMENTS SHARED Imagine holidays that begin and end at your front door wherever you live in the UK.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 15 | 117 contacts → | ||||
Strong evidence “City Unscripted is the ultimate way to see the world, creating flexible, tailor-made tours led by passionate local guides across the globe.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 16 | 112 contacts → | ||||
Partial evidence “With over two decades of travel experience, Wendy Wu Tours is recognised as a market leader in specialist escorted travel to Asia, Europe and South America.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 17 | 109 contacts → | ||||
Strong evidence “For two decades, Expat Explore has helped more than travellers discover the world through fun, affordable, and expertly guided group tours.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 18 | 107 contacts → | ||||
Indirect evidence “Created for travellers aged 18-32 who plan their adventures with more thought than the average person (think lists, review comparisons and possibly a spreadsheet), Topdeck is the…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 19 | 99 contacts → | ||||
Partial evidence “The AC Group (formerly known as AC Tours) was established in It has since built up a long standing reputation for delivering first class service in both its group and FIT…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 20 | 98 contacts → | ||||
Indirect evidence “Expertly planning school trips since 1967.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 21 | 96 contacts → | ||||
Indirect evidence “http://po.st/LinkedInCosmos” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 22 | 94 contacts → | ||||
Indirect evidence “G Touring, is the touring division of G Adventures founder Bruce Poon Tip’s business interests, and operates the market leading brands Travelsphere and Just You.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 23 | 92 contacts → | ||||
Strong evidence “Simpson Travel is an award-winning tour operator specialising in luxury holidays across the Mediterranean and Europe.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 24 | 85 contacts → | ||||
Partial evidence “Welcome to Rayburn Tours, where the art of travel has been our forte since 1965.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 25 | 78 contacts → | ||||
Partial evidence “Since the founding of Star Tours, we have become a well renowned and innovative industry leader within the Asian travel market, offering unrivalled commitment to service and…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: guided tour operators. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names guided tour operators.
- Partial evidence
- Its own public description names part of guided tour operators, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name guided tour operators. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 687 guided tour operators based in the United Kingdom
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Guided tour operators based in the United Kingdom at a glance
As of Sep 19, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 687 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among guided tour operators, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United Kingdom whose own description of what they do matches “guided tour operators”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names guided tour operators), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among guided tour operators, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 3,614 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Guided tour operators by metro
- Guided tour operators in London213
- Guided tour operators in Edinburgh36
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names guided tour operators, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many guided tour operators are there based in the United Kingdom?
RevenueBase identified 687 guided tour operators headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Audley Travel, headquartered in Witney, tops this list with the largest team on record.
Which city has the most guided tour operators?
London leads with 213 headquartered companies, followed by Edinburgh (36) and Birmingham (9).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 3,614 verified decision-maker contacts tracked across these 687 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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