Company lists · Data refreshed September 2026

Top 25 Generic ecommerce platforms based in Australia

RevenueBase identified 98 generic ecommerce platforms headquartered in Australia as of September 2026 and tracks 1,897 professional contacts across them, including 344 with verified work emails and 171 with mobile numbers. Melbourne is the largest hub.

This list covers generic ecommerce platforms headquartered in Australia, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, how directly it supports the match, and when it was last checked. Data refreshed September 3, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase SmartSearch, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list Match evidence on every row Refreshed Sep 3, 2026 86% judged on-target in blind review
98Companies
1,897Contacts tracked
344Verified emails
171Mobile numbers
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The 25 largest generic ecommerce platforms based in Australia

Ranked by team size
Top 25 of 98 generic ecommerce platforms based in Australia, ranked by team size, largest first. Data refreshed Sep 3, 2026. Evidence rates how directly each company's own description names generic ecommerce platforms: strong (names it), partial (names part of it), indirect (matched on its full profile rather than the summary shown). Click a count to unlock that company's people.
#CompanyHeadquartersEmployeesContacts
1
ChanneladvisorPartial evidence
Melbourne, Australia501-1,000227

“ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world’s commerce.”

Source: company website · checked Sep 3, 2026
2
clearer.ioPartial evidence
Sydney, Australia201-500164

“At Clearer.io, we’re on a mission to simplify and supercharge ecommerce success.”

Source: company website · checked Sep 3, 2026
3
NEW AIMPartial evidence
West Melbourne, Australia201-500152

“New Aim is Australia's largest and fastest-growing private ecommerce company.”

Source: company website · checked Sep 3, 2026
4
MarketplacerPartial evidence
Melbourne, Australia51-200100

“Driven by a vision to become the world’s first fully automated marketplace solution, Marketplacer is a leading global Software-as-a-Service (SaaS) platform that empowers…”

Source: company website · checked Sep 3, 2026
5
ESTARStrong evidence
Melbourne, Australia51-20068

“eStar provides eCommerce platforms & solutions that deliver outstanding shopping experiences, helping brands grow sales & connect to more customers.”

Source: company website · checked Sep 3, 2026
6
CloudfyStrong evidence
Melbourne, Australia51-20036

“Introducing Cloudfy – B2B ecommerce platform with the most comprehensive set of out-of-the-box supplier-oriented features on the market.”

Source: company website · checked Sep 3, 2026
7
Smartchannel PTY LTDIndirect evidence
Sydney, Australia51-20028

“Smartchannel Pty Ltd is a dynamic and fast-growing e-commerce company, dedicated to providing high-quality products and exceptional customer experiences.”

Source: company website · checked Sep 3, 2026
8
Akuna TechnologiesIndirect evidence
Castle Hill, Australia11-5026

“Akuna Technologies is primarily an e-commerce web development company based in New South Wales, with a fully fledged offshore centre in Bangalore, India.”

Source: company website · checked Sep 3, 2026
9
EgrowceryIndirect evidence
Adelaide, Australia11-5018

“eGrowcery is a leading e-Commerce software company established in the United States in 2016.”

Source: company website · checked Sep 3, 2026
10
Better ThatPartial evidence
Sydney, Australia11-5011

“Better That is a retail technology business offering a white label turn-key ecommerce solution called Better That Connect.”

Source: company website · checked Sep 3, 2026
11
Solutionists LTDPartial evidence
Richmond, Australia1-109

“Since 2003, we’ve been crafting eCommerce solutions that empower businesses and connect customers with what they need.”

Source: company website · checked Sep 3, 2026
12
FlowrixPartial evidence
Brisbane, Australia11-507

“FLOWRiX Digital Commerce Platform We Streamline Your Retail, Wholesale and Manufacturing FLOWRiX is the perfect solution for businesses that deal with retail, wholesale, and…”

Source: company website · checked Sep 3, 2026
13
Popul8it AustraliaIndirect evidence
Sydney, Australia51-2006

“We bring your dream website to life.”

Source: company website · checked Sep 3, 2026
14
Headstrong CommerceStrong evidence
Sydney, Australia11-506

“We are expert in eCommerce platforms.”

Source: company website · checked Sep 3, 2026
15
ArktasticIndirect evidence
Melbourne, Australia11-505

“A vision to inspire as we work on our mission to connect the world of shopping.”

Source: company website · checked Sep 3, 2026
16
3d3.com Pty. LTDPartial evidence
Melbourne, Australia1-105

“The world's first Do It Yourself eCommerce solution for small business owners.”

Source: company website · checked Sep 3, 2026
17
Straightsell PTY LTDPartial evidence
Adelaide, Australia1-104

“Straightsell is an integrated, full service ecommerce website solution that is ideal for wholesale (B2B) and retail (B2C) businesses.”

Source: company website · checked Sep 3, 2026
18Melbourne, Australia51-2003

“Publicly listed HT Group is an innovative eCommerce conglomerate, developing online shopping experiences and distribution strength in multiple markets.”

Source: company website · checked Sep 3, 2026
19
PisellStrong evidence
Melbourne, Australia1-103

“Pisell is a technology company that provides one platform with all the ecommerce and point of sale features you need to start, run and grow your business.”

Source: company website · checked Sep 3, 2026
20Maroochydore, Australia1-103

“Independents working for independents, we develop eCommerce solutions for businesses in the following industries- Grocers - Liquor stores - Hardware Stores - And more.”

Source: company website · checked Sep 3, 2026
21
InstantIndirect evidence
Australia11-502

“Instant powers the world's most converting online checkout!”

Source: company website · checked Sep 3, 2026
22
Simple StoreStrong evidence
Sydney, Australia1-102

“SimpleStore is a headless eCommerce platform that consolidates the key components of multichannel eCommerce into a single unified platform, simplifying the complexity of building…”

Source: company website · checked Sep 3, 2026
23
Action WebsitesIndirect evidence
Melbourne, Australia1-102

“Why Choose Action Websites?”

Source: company website · checked Sep 3, 2026
24Burleigh, Australia11-501

“B2B E-Commerce Solutions Pty.”

Source: company website · checked Sep 3, 2026
25North Sydney, Australia1-101

“AOD are eCommerce & Digital Specialists – we help B2B and DTC businesses transform their online presence.”

Source: company website · checked Sep 3, 2026

Showing 25 of 98 generic ecommerce platforms based in Australia

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Generic ecommerce platforms based in Australia at a glance

As of Sep 3, 2026
1-10Median size (employees)
MelbourneLargest hub · 19 HQs
171Contacts with mobile numbers
Sep 3, 2026Data refreshed

Companies by employee count

1-10
54
11-50
26
51-200
11
201-500
2
501-1,000
1
1,001-5,000
1
10001+
1

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among generic ecommerce platforms, so some rows will be adjacent to the category rather than pure plays. The description and evidence rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase SmartSearch, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in Australia whose own description of what they do matches “generic ecommerce platforms”. Matching reads each company's description, not its industry code or its name.
What we exclude
Companies whose own description does not clearly place them among generic ecommerce platforms, and records with no verified work email. Companies headquartered outside Australia are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and an evidence rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 344 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 3, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

How many generic ecommerce platforms are there based in Australia?

RevenueBase identified 98 generic ecommerce platforms headquartered in Australia as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Channeladvisor, headquartered in Melbourne, tops this list with the largest team on record.

Which city has the most generic ecommerce platforms?

Melbourne leads with 19 headquartered companies, followed by Sydney (18) and Adelaide (5).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 344 verified decision-maker contacts tracked across these 98 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 3, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase SmartSearch, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.