Company lists · Data refreshed September 2026

Top 25 First party data analytics companies based in the United Kingdom

RevenueBase identified 198 first party data analytics companies headquartered in the United Kingdom as of September 2026 and tracks 18,156 professional contacts across them, including 6,536 with verified work emails. London is the largest hub.

This list covers first party data analytics companies headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 28, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 28, 2026 86% judged on-target in blind review
198Companies
18,156Contacts tracked
6,536Verified emails
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The 25 largest first party data analytics companies based in the United Kingdom

Ranked by team size
Top 25 of 198 first party data analytics companies based in the United Kingdom, ranked by team size, largest first. Data refreshed Sep 28, 2026. RevenueBase Smart Search rates how each company's information relates to first party data analytics companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Strong evidenceLondon, United KingdomHQ checked Sep 28, 202610001+15,564 contacts →

Strong evidence

“Kantar is the world’s leading marketing data and analytics business.”

Source: RevenueBase Database · checked Sep 28, 2026
2Partial evidenceLondon, United KingdomHQ checked Sep 28, 2026n/a189 contacts →

Partial evidence

“Outra provides the audience data that household names like Sky, Shell, Zoopla and AXA rely on to power their campaigns.”

Source: RevenueBase Database · checked Sep 28, 2026
3Partial evidenceLondon, United KingdomHQ checked Sep 28, 202651-200150 contacts →

Partial evidence

“Sagacity are the data intelligence people.”

Source: RevenueBase Database · checked Sep 28, 2026
4Partial evidenceLondon, United KingdomHQ checked Sep 28, 202651-20097 contacts →

Partial evidence

“Curve is a fast-growing digital insights consultancy which harnesses the power of unstructured data to generate actionable insights, unleashing growth for businesses.”

Source: RevenueBase Database · checked Sep 28, 2026
5Partial evidenceRichmond, United KingdomHQ checked Sep 28, 202651-20084 contacts →

Partial evidence

“Engage Your Customers; a world leader analytical and customer centric technology company with powerful consulting services.”

Source: RevenueBase Database · checked Sep 28, 2026
6Partial evidenceLondon, United KingdomHQ checked Sep 28, 202651-20066 contacts →

Partial evidence

“Tecsa is a specialist retail loyalty and analytics consultancy founded and led by former retail executives who built and ran major loyalty programmes, including Nectar, Holland &…”

Source: RevenueBase Database · checked Sep 28, 2026
7Partial evidenceLondon, United KingdomHQ checked Sep 28, 202651-20057 contacts →

Partial evidence

“Silverbullet is a leading Data-Driven Customer Experience (CX) Company that empowers the world's leading brands to better understand the data they collect, store, and activate to…”

Source: RevenueBase Database · checked Sep 28, 2026
8Strong evidenceLondon, United KingdomHQ checked Sep 28, 202651-20055 contacts →

Strong evidence

“Plinc helps brands turn first-party data into competitive advantage.”

Source: RevenueBase Database · checked Sep 28, 2026
9Strong evidenceLondon, United KingdomHQ checked Sep 28, 202651-20044 contacts →

Strong evidence

“Catalyse Research empowers companies to generate high-impact data insights through direct access to first-party consumer data.”

Source: RevenueBase Database · checked Sep 28, 2026
10Strong evidenceLondon, United KingdomHQ checked Sep 28, 202651-20041 contacts →

Strong evidence

“Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every…”

Source: RevenueBase Database · checked Sep 28, 2026
11Strong evidenceLondon, United KingdomHQ checked Sep 28, 202611-5039 contacts →

Strong evidence

“We are Rapier, a leading AI customer growth platform with a strong focus on transforming first-party customer data into business growth.”

Source: RevenueBase Database · checked Sep 28, 2026
12Partial evidenceNewcastle Upon Tyne, United KingdomHQ checked Sep 28, 202611-5036 contacts →

Partial evidence

“Leaf is a technology and data science company delivering performance intelligence solutions for next-gen ecommerce brands.”

Source: RevenueBase Database · checked Sep 28, 2026
13Partial evidenceLondon, United KingdomHQ checked Sep 28, 2026201-50034 contacts →

Partial evidence

“Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies.”

Source: RevenueBase Database · checked Sep 28, 2026
14Strong evidenceLeicester, United KingdomHQ checked Sep 28, 202611-5027 contacts →

Strong evidence

“Effect is an expert-led digital experience, marketing and technology agency specialising in first-party data.”

Source: RevenueBase Database · checked Sep 28, 2026
15Indirect evidenceLondon, United KingdomHQ checked Sep 28, 202611-5025 contacts →

Indirect evidence

“Audience Store is an international customer insight and next-generation programmatic media activation partner for brands and agencies.”

Source: RevenueBase Database · checked Sep 28, 2026
16Indirect evidenceLondon, United KingdomHQ checked Sep 28, 202611-5024 contacts →

Indirect evidence

“Electric Twin helps leaders make better decisions.”

Source: RevenueBase Database · checked Sep 28, 2026
17Indirect evidenceBrighton, United KingdomHQ checked Sep 28, 202611-5024 contacts →

Indirect evidence

“We hate it when businesses can’t nd the answers they need to drive better marketing results.”

Source: RevenueBase Database · checked Sep 28, 2026
18Partial evidenceLondon, United KingdomHQ checked Sep 28, 202611-5022 contacts →

Partial evidence

“Measure Protocol is a behavioral data company built on real consumer behavior.”

Source: RevenueBase Database · checked Sep 28, 2026
19Partial evidenceCobham, United KingdomHQ checked Sep 28, 202611-5021 contacts →

Partial evidence

“STRAT7 Bonamy Finch is a data science, AI and segmentation consultancy.”

Source: RevenueBase Database · checked Sep 28, 2026
20Partial evidenceFarringdon, United KingdomHQ checked Sep 28, 202611-5020 contacts →

Partial evidence

“AT STATION10 WE SPEAK THE LANGUAGE OF DATA Decoding customers, business and society.”

Source: RevenueBase Database · checked Sep 28, 2026
21Partial evidenceLondon, United KingdomHQ checked Sep 28, 202611-5020 contacts →

Partial evidence

“OnAudience is one of the world’s largest audience data providers.”

Source: RevenueBase Database · checked Sep 28, 2026
22Partial evidenceLondon, United KingdomHQ checked Sep 28, 202611-5017 contacts →

Partial evidence

“Audiencerate is the Marketing Data Platform that helps agencies, brands, and public organizations turn fragmented data into precise audiences and activate them across every…”

Source: RevenueBase Database · checked Sep 28, 2026
23Partial evidenceBristol, United KingdomHQ checked Sep 28, 202611-5016 contacts →

Partial evidence

“We are a digital-first agency, working with people to turbo-charge growth for the businesses they represent.”

Source: RevenueBase Database · checked Sep 28, 2026
24Indirect evidenceLondon, United KingdomHQ checked Sep 28, 202611-5015 contacts →

Indirect evidence

“heybooster generates personalized insights to maximize your revenue.”

Source: RevenueBase Database · checked Sep 28, 2026
25Strong evidenceLondon, United KingdomHQ checked Sep 28, 202611-5014 contacts →

Strong evidence

“Sweet Analytics, at the centre of all your data.”

Source: RevenueBase Database · checked Sep 28, 2026

Showing 25 of 198 first party data analytics companies based in the United Kingdom

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First party data analytics companies based in the United Kingdom at a glance

As of Sep 28, 2026
36.0%Verified-email coverage
91.7Average contacts per company
1-10Median size (employees)
59.6%Largest-city concentration · London
Sep 28, 2026Page data refreshed

Companies by employee count

1-10
101
11-50
64
51-200
21
201-500
7
501-1,000
2
5,001-10,000
1
10001+
1

Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 198 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among first party data analytics companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in the United Kingdom whose own description of what they do matches “first party data analytics companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names first party data analytics companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among first party data analytics companies, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 6,536 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 28, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

First party data analytics companies by metro

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names first party data analytics companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many first party data analytics companies are there based in the United Kingdom?

RevenueBase identified 198 first party data analytics companies headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Kantar, headquartered in London, tops this list with the largest team on record.

Which city has the most first party data analytics companies?

London leads with 118 headquartered companies, followed by Manchester (8) and Edinburgh (3).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 6,536 verified decision-maker contacts tracked across these 198 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 28, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.