Company lists · Data refreshed September 2026

Top 23 Ecommerce brands based in Australia

RevenueBase identified 486 ecommerce brands headquartered in Australia as of September 2026 and tracks 6,536 professional contacts across them, including 1,799 with verified work emails. Melbourne is the largest hub.

This list covers ecommerce brands headquartered in Australia, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review
486Companies
6,536Contacts tracked
1,799Verified emails
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The 23 largest ecommerce brands based in Australia

Ranked by team size
Top 23 of 486 ecommerce brands based in Australia, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to ecommerce brands: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Indirect evidenceSydney, AustraliaHQ checked Sep 19, 2026501-1,000918 contacts →

Indirect evidence

“We’ve been around for a while (don’t ask our age ), but we’re just getting started.”

Source: RevenueBase Database · checked Sep 19, 2026
2Indirect evidenceMoorebank, AustraliaHQ checked Sep 19, 2026201-500267 contacts →

Indirect evidence

“Grays is an Australian online retail and auction company, offering a huge range of consumer, industrial and commercial goods, direct from manufacturers and distributors.”

Source: RevenueBase Database · checked Sep 19, 2026
3Indirect evidenceDocklands, AustraliaHQ checked Sep 19, 2026501-1,000253 contacts →

Indirect evidence

“At Catch.com.au, it's our mission to become Australia’s most loved online shopping destination for families.”

Source: RevenueBase Database · checked Sep 19, 2026
4Indirect evidenceSouth Melbourne, AustraliaHQ checked Sep 19, 2026201-500219 contacts →

Indirect evidence

“We’re Kogan.com - pioneers of Australian e-commerce.”

Source: RevenueBase Database · checked Sep 19, 2026
5Partial evidenceSouthbank, AustraliaHQ checked Sep 19, 2026201-500188 contacts →

Partial evidence

“Adore Beauty is Australia’s longest-running online beauty store with over 250+ global brands and products ranging from budget, professional and luxury.”

Source: RevenueBase Database · checked Sep 19, 2026
6Partial evidenceHawthorn East, AustraliaHQ checked Sep 19, 2026201-500157 contacts →

Partial evidence

“New Aim is Australia's largest and fastest-growing private ecommerce company.”

Source: RevenueBase Database · checked Sep 19, 2026
7Indirect evidenceMelbourne, AustraliaHQ checked Sep 19, 202651-200101 contacts →

Indirect evidence

“Driven by a vision to become the world’s first fully automated marketplace solution, Marketplacer is a leading global Software-as-a-Service (SaaS) platform that empowers…”

Source: RevenueBase Database · checked Sep 19, 2026
8Indirect evidenceLytton, AustraliaHQ checked Sep 19, 202651-20087 contacts →

Indirect evidence

“Since launching in Brisbane, Australia in 2008, Beginning Boutique has been built on one simple mission: to create an inclusive and unforgettable experience that celebrates life's…”

Source: RevenueBase Database · checked Sep 19, 2026
9Indirect evidenceSouth Strathfield, AustraliaHQ checked Sep 19, 202651-20072 contacts →

Indirect evidence

“digiDirect is one of Australia's largest retailers of consumer electronics.”

Source: RevenueBase Database · checked Sep 19, 2026
10Strong evidenceMelbourne, AustraliaHQ checked Sep 19, 202651-20067 contacts →

Strong evidence

“eStar provides eCommerce platforms & solutions that deliver outstanding shopping experiences, helping brands grow sales & connect to more customers.”

Source: RevenueBase Database · checked Sep 19, 2026
11Partial evidenceFitzroy, AustraliaHQ checked Sep 19, 202651-20066 contacts →

Partial evidence

“DotCollective builds, grows, and fixes commerce operations for brands that take commerce seriously, B2B and D2C alike.”

Source: RevenueBase Database · checked Sep 19, 2026
12Partial evidenceAlexandria, AustraliaHQ checked Sep 19, 202651-20064 contacts →

Partial evidence

“We are not just any e-comm fashion brand, we are Hello Molly.”

Source: RevenueBase Database · checked Sep 19, 2026
13Indirect evidenceSouthbank, AustraliaHQ checked Sep 19, 202651-20053 contacts →

Indirect evidence

“Modern commerce isn’t separated into online and offline-it’s one Connected Commerce experience, powered by data.”

Source: RevenueBase Database · checked Sep 19, 2026
14Partial evidenceBundall, AustraliaHQ checked Sep 19, 202651-20046 contacts →

Partial evidence

“Snaffle is an established online retail store where you can 'Get what you want, when you want, how you want!' Snaffle offers a huge range of big brand products, from consumer tech…”

Source: RevenueBase Database · checked Sep 19, 2026
15Partial evidenceMelbourne, AustraliaHQ checked Sep 19, 202611-5043 contacts →

Partial evidence

“EQL is an end-to-end commerce solution built for brands to create unforgettable launch experiences for their in-demand products, giving fans fairer access to the products they're…”

Source: RevenueBase Database · checked Sep 19, 2026
16Indirect evidenceFrenchs Forest, AustraliaHQ checked Sep 19, 2026501-1,00041 contacts →

Indirect evidence

“Direct Group is one of Australia’s leading direct to consumer retailers.”

Source: RevenueBase Database · checked Sep 19, 2026
17Indirect evidenceMelbourne, AustraliaHQ checked Sep 19, 202611-5041 contacts →

Indirect evidence

“Our background and our ability to provide industry-leading results.”

Source: RevenueBase Database · checked Sep 19, 2026
18Partial evidenceBrisbane City, AustraliaHQ checked Sep 19, 202611-5041 contacts →

Partial evidence

“OSE is an eCommerce consultancy specialising in the design, build and evolution of complex digital commerce platforms.”

Source: RevenueBase Database · checked Sep 19, 2026
19Partial evidenceWelshpool, AustraliaHQ checked Sep 19, 202651-20036 contacts →

Partial evidence

“At eShopping Group, we develop brands that dedicatedly seek out high-quality, innovative consumer electronics products that solve everyday problems and will enrich the lives of…”

Source: RevenueBase Database · checked Sep 19, 2026
20Indirect evidenceSydney, AustraliaHQ checked Sep 19, 202651-20036 contacts →

Indirect evidence

“SELL MORE Anytime, Anywhere Amblique is a leading Digital Commerce Consultancy focused on Salesforce Commerce Cloud (SFCC), Shopify and Fluent Commerce.”

Source: RevenueBase Database · checked Sep 19, 2026
21Indirect evidenceSydney, AustraliaHQ checked Sep 19, 202611-5033 contacts →

Indirect evidence

“In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it.”

Source: RevenueBase Database · checked Sep 19, 2026
22Indirect evidenceSydney, AustraliaHQ checked Sep 19, 202611-5032 contacts →

Indirect evidence

“Thoughtful is a Sydney-based strategic growth partner, working side-by-side with our clients and sharing the responsibility for their e-commerce growth.”

Source: RevenueBase Database · checked Sep 19, 2026
23Partial evidenceMelbourne, AustraliaHQ checked Sep 19, 202611-5032 contacts →

Partial evidence

“LION is a global, full-service digital agency specialising in eCommerce.”

Source: RevenueBase Database · checked Sep 19, 2026

Showing 23 of 486 ecommerce brands based in Australia

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Ecommerce brands based in Australia at a glance

As of Sep 19, 2026
27.5%Verified-email coverage
13.4Average contacts per company
1-10Median size (employees)
21.2%Largest-city concentration · Melbourne
Sep 19, 2026Page data refreshed

Companies by employee count

1-10
302
11-50
122
51-200
39
201-500
12
501-1,000
7
1,001-5,000
1
5,001-10,000
2

Email recency for this list is measured worldwide rather than for Australia, so it is reported there. Company counts and contact totals on this page are exact for Australia, over 486 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among ecommerce brands, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in Australia whose own description of what they do matches “ecommerce brands”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names ecommerce brands), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among ecommerce brands, and records with no verified work email. Companies headquartered outside Australia are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 1,799 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names ecommerce brands, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many ecommerce brands are there based in Australia?

RevenueBase identified 486 ecommerce brands headquartered in Australia as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

The Iconic, headquartered in Sydney, tops this list with the largest team on record.

Which city has the most ecommerce brands?

Melbourne leads with 103 headquartered companies, followed by Sydney (96) and Brisbane (26).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 1,799 verified decision-maker contacts tracked across these 486 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.