Company lists · Data refreshed September 2026

Top 13 E commerce marketplaces based in South Africa

RevenueBase identified 71 e commerce marketplaces headquartered in South Africa as of September 2026 and tracks 613 professional contacts across them, including 103 with verified work emails. Johannesburg is the largest hub.

This list covers e commerce marketplaces headquartered in South Africa, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review
71Companies
613Contacts tracked
103Verified emails
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The 13 largest e commerce marketplaces based in South Africa

Ranked by team size
Top 13 of 71 e commerce marketplaces based in South Africa, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to e commerce marketplaces: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Indirect evidenceJohannesburg, South AfricaHQ checked Sep 19, 202651-20068 contacts →

Indirect evidence

“Selpal is the newest and best way to shop.”

Source: RevenueBase Database · checked Sep 19, 2026
2Indirect evidenceCape Town, South AfricaHQ checked Sep 19, 202651-20054 contacts →

Indirect evidence

“Loot.co.za is a leading, fast-growing South African online retailer, offering over 14 million products across 18 departments.”

Source: RevenueBase Database · checked Sep 19, 2026
3Indirect evidenceJohannesburg, South AfricaHQ checked Sep 19, 202611-5036 contacts →

Indirect evidence

“BoxCommerce is platform for small and medium-sized businesses to create eCommerce websites.”

Source: RevenueBase Database · checked Sep 19, 2026
4Strong evidenceJohannesburg, South AfricaHQ checked Sep 19, 202611-5019 contacts →

Strong evidence

“Zandaux.com is a Premier B2B Multi-Vendor Marketplace in Africa, empowering Suppliers with a Robust E-commerce Platform for Seamless Local and Continental Trade.”

Source: RevenueBase Database · checked Sep 19, 2026
5Strong evidenceJohannesburg, South AfricaHQ checked Sep 19, 202611-5015 contacts →

Strong evidence

“Afrimart Online is an e-commerce company ( B2B & B2C ) that meets the requirements of the high-end and middle-end trade settlement customer groups.”

Source: RevenueBase Database · checked Sep 19, 2026
6Strong evidenceJohannesburg, South AfricaHQ checked Sep 19, 20261-108 contacts →

Strong evidence

“TradeFed is Africa’s B2B e-commerce solution that puts a focus on maximizing sales and minimizing stock.”

Source: RevenueBase Database · checked Sep 19, 2026
7Indirect evidenceCape Town, South AfricaHQ checked Sep 19, 20261-107 contacts →

Indirect evidence

“Check our our company's website with links to all our online shops”

Source: RevenueBase Database · checked Sep 19, 2026
8Partial evidenceCape Town, South AfricaHQ checked Sep 19, 20261-105 contacts →

Partial evidence

“ShoppingFeeder provides a simple, yet powerful platform for online stores to manage and keep tabs on their product listings on 3rd party marketplaces and price comparison services.”

Source: RevenueBase Database · checked Sep 19, 2026
9Indirect evidencePinetown, South AfricaHQ checked Sep 19, 202611-504 contacts →

Indirect evidence

“We offer a proactive end-to-end approach to get rid of the red tape, optimise your online sales, increase your turnover and provide you with a simpler, more effective way to sell…”

Source: RevenueBase Database · checked Sep 19, 2026
10Strong evidenceSandton, South AfricaHQ checked Sep 19, 20261-103 contacts →

Strong evidence

“BuyMo is a South African E-Commerce Tech Solution that offers -Wholesale Market Place -Distribution -Print On Demand -Light Dropshipping -Collection Points and in the near future…”

Source: RevenueBase Database · checked Sep 19, 2026
11Indirect evidencePretoria, South AfricaHQ checked Sep 19, 20261-102 contacts →

Indirect evidence

“AgMarket provides a vital digital link between customers and suppliers in the South African agricultural sector and beyond.”

Source: RevenueBase Database · checked Sep 19, 2026
12Indirect evidenceWestern Cape, South AfricaHQ checked Sep 19, 202611-501 contacts →

Indirect evidence

“FSN ESTABLISHED 2008 - IS A Neutral and Independent global first technology driven business to business to consumer network.”

Source: RevenueBase Database · checked Sep 19, 2026
13Partial evidenceBryanston, South AfricaHQ checked Sep 19, 20261-101 contacts →

Partial evidence

“We help people to source the right products and trusted services via a digital multi-seller marketplace.”

Source: RevenueBase Database · checked Sep 19, 2026

Showing 13 of 71 e commerce marketplaces based in South Africa

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E commerce marketplaces based in South Africa at a glance

As of Sep 19, 2026
16.8%Verified-email coverage
8.6Average contacts per company
1-10Median size (employees)
26.8%Largest-city concentration · Johannesburg
Sep 19, 2026Page data refreshed

Companies by employee count

1-10
39
11-50
21
51-200
9
201-500
2

Email recency for this list is measured worldwide rather than for South Africa, so it is reported there. Company counts and contact totals on this page are exact for South Africa, over 71 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among e commerce marketplaces, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in South Africa whose own description of what they do matches “e commerce marketplaces”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names e commerce marketplaces), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among e commerce marketplaces, and records with no verified work email. Companies headquartered outside South Africa are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 103 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names e commerce marketplaces, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many e commerce marketplaces are there based in South Africa?

RevenueBase identified 71 e commerce marketplaces headquartered in South Africa as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Selpal, headquartered in Johannesburg, tops this list with the largest team on record.

Which city has the most e commerce marketplaces?

Johannesburg leads with 19 headquartered companies, followed by Cape Town (11) and Midrand (4).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 103 verified decision-maker contacts tracked across these 71 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.