Company lists · Data refreshed September 2026
Top 25 Direct-to-consumer life insurance companies based in the United States
RevenueBase identified 193 direct-to-consumer life insurance companies headquartered in the United States as of September 2026 and tracks 4,378 professional contacts across them, including 1,338 with verified work emails. New York is the largest hub.
This list covers direct-to-consumer life insurance companies headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 16, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest direct-to-consumer life insurance companies based in the United States
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 788 contacts → | ||||
Strong evidence “Ethos makes getting life insurance instant and easy.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 2 | 345 contacts → | ||||
Strong evidence “eFinancial is making it faster, easier, and more affordable for everyday Americans get life insurance coverage.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 3 | 292 contacts → | ||||
Indirect evidence “We are a financial services company which offers a full range of personal protection products in North America.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 4 | 280 contacts → | ||||
Strong evidence “Coventry is the leader and creator of the secondary market for life insurance and a pioneer of the life insurance-backed asset class, operating an integrated platform across four…” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 5 | 267 contacts → | ||||
Strong evidence “Since 1907, SBLI has helped millions of people protect what matters most with simple, dependable life insurance.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 6 | 246 contacts → | ||||
Strong evidence “We’re Aspida – a tech-leading, agile insurance company that provides life and annuity solutions with speed, simplicity, and security to enhance well-planned retirement and wealth…” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 7 | 115 contacts → | ||||
Strong evidence “Ladder combines the power of innovative technology with world-class financial and insurance expertise to make it easy for anyone to access life insurance.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 8 | 87 contacts → | ||||
Strong evidence “Finally, life insurance that makes sense.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 9 | 80 contacts → | ||||
Partial evidence “Covr is an "Insurtech" company that provides a digital insurance platform that simplifies the insurance process and makes it easy to protect your loved ones.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 10 | 71 contacts → | ||||
Partial evidence “Originally founded in 1984 as Quotesmith Corporation, Life Quotes, Inc.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 11 | 70 contacts → | ||||
Strong evidence “YourPolicy is making insurance simple, transparent and convenient by challenging the traditional methods of shopping for auto, home, and life insurance.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 12 | 69 contacts → | ||||
Strong evidence “Fabric by Gerber Life provides term life insurance that's designed to be affordable-plus wills, and access to kids investment accounts to help protect your family’s financial…” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 13 | 61 contacts → | ||||
Strong evidence “iCover is a digital service that enables insurers to sell, underwrite, and issue life insurance in 5 minutes, at a fraction of the typical cost.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 14 | 50 contacts → | ||||
Strong evidence “At Everly, we combine a forward-thinking approach with cutting edge digital technology – creating life insurance products you might design for yourself.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 15 | 42 contacts → | ||||
Strong evidence “Afficiency delivers life insurance products on an all-encompassing digital platform, available for digital distributors from quote to policy.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 16 | 28 contacts → | ||||
Strong evidence “Direct to the customer auto insurance company, founded in 1995.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 17 | 27 contacts → | ||||
Strong evidence “Optifino is a digital Brokerage General Agency (BGA) built by accomplished financial services veterans to radically simplify the life insurance user experience.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 18 | 25 contacts → | ||||
Indirect evidence “The #1 Insurtech IMO for Multinational, Multicultural Leaders Founded in January 2024, FLOW has already shattered industry records, surpassing $17.3M in issued-paid premium…” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 19 | 24 contacts → | ||||
Strong evidence “Everdays is a revolutionary Insurtech start-up that combines an innovative digital platform with simplified whole life and term insurance products, transforming the way people…” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 20 | 24 contacts → | ||||
Strong evidence “At Origin8cares, we believe that life insurance should be easy, fast and human.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 21 | 20 contacts → | ||||
Strong evidence “Plum Life is on a mission to create the ideal life insurance experience where the confidence of working with an advisor the and convenience of buying online meet in one place.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 22 | 19 contacts → | ||||
Strong evidence “A next generation life insurance company.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 23 | 18 contacts → | ||||
Indirect evidence “Pendella is a cloud-based platform that helps you compete in the new economy.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 24 | 15 contacts → | ||||
Strong evidence “The life insurance revolution has arrived.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
| 25 | 14 contacts → | ||||
Indirect evidence “At Real Innovation, we make it easy for customers, partners, and agents.” Source: RevenueBase Database · checked Sep 16, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: direct-to-consumer life insurance companies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names direct-to-consumer life insurance companies.
- Partial evidence
- Its own public description names part of direct-to-consumer life insurance companies, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name direct-to-consumer life insurance companies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 193 direct-to-consumer life insurance companies based in the United States
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Direct-to-consumer life insurance companies based in the United States at a glance
As of Sep 16, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 193 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among direct-to-consumer life insurance companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United States whose own description of what they do matches “direct-to-consumer life insurance companies”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names direct-to-consumer life insurance companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among direct-to-consumer life insurance companies, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 1,338 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 16, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names direct-to-consumer life insurance companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many direct-to-consumer life insurance companies are there based in the United States?
RevenueBase identified 193 direct-to-consumer life insurance companies headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
ETHOS, headquartered in Austin, tops this list with the largest team on record.
Which city has the most direct-to-consumer life insurance companies?
New York leads with 8 headquartered companies, followed by Miami (7) and Austin (6).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 1,338 verified decision-maker contacts tracked across these 193 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 16, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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