Company lists · Data refreshed September 2026
Top 25 Direct-to-consumer fitness brands based in the United States
RevenueBase identified 1,289 direct-to-consumer fitness brands headquartered in the United States as of September 2026 and tracks 54,274 professional contacts across them, including 10,003 with verified work emails. New York is the largest hub.
This list covers direct-to-consumer fitness brands headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest direct-to-consumer fitness brands based in the United States
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 9,096 contacts → | ||||
Strong evidence “Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 2 | 8,620 contacts → | ||||
Partial evidence “Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 3 | 4,865 contacts → | ||||
Partial evidence “BODi is a proactive wellness company delivering nutrition, supplements and proven fitness programs that help people take control of their health inside and out.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 4 | 4,308 contacts → | ||||
Indirect evidence “Team Training.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 5 | 3,551 contacts → | ||||
Strong evidence “Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 6 | 3,281 contacts → | ||||
Partial evidence “Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 7 | 2,026 contacts → | ||||
Indirect evidence “With four decades of experience behind us, we’ve brought together a suite of best-in-class platforms and a diverse, global, united team.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 8 | 1,426 contacts → | ||||
Indirect evidence “iFIT Inc.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 9 | 1,228 contacts → | ||||
Indirect evidence “Barry's is the original high-energy cardio and strength interval training workout.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 10 | 973 contacts → | ||||
Partial evidence “Headquartered in Portland, Oregon, barre3 is a fitness and wellness company with a revolutionary vision: to redefine what success in fitness means.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 11 | 904 contacts → | ||||
Partial evidence “XSport Fitness Health Clubs is one of America's fastest growing fitness chains with gyms in Chicago, New York, and Washington D.C.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 12 | 684 contacts → | ||||
Partial evidence “Camp Gladiator (CG) is a national outdoor group fitness community where certified trainers run their own workouts, and members get fit alongside their community.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 13 | 646 contacts → | ||||
Partial evidence “At Precor, our mission is to deliver precision quality products with steadfast reliability that are inspired by exercisers and built to perform for the world’s best fitness…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 14 | 603 contacts → | ||||
Indirect evidence “What is 1st Phorm?” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 15 | 518 contacts → | ||||
Indirect evidence “We help people build Stronger Muscles and enjoy Stronger Health, to become their Strongest Self in just two, 20-minute workouts per week.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 16 | 487 contacts → | ||||
Partial evidence “TRX® develops and delivers world-class training products and workout programs for everyone: from fitness professionals and enthusiasts of any age and ability to top-name athletes…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 17 | 447 contacts → | ||||
Partial evidence “FASTer Way to Fat Loss® is the leading digital fitness and nutrition program, delivering real, sustainable results through science-backed strategies and clinically proven training.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 18 | 429 contacts → | ||||
Partial evidence “EPX IS A HEALTH AND WELLNESS COMPANY GEARED TOWARDS HELPING PEOPLE ACHIEVE THEIR FITNESS GOALS.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 19 | 393 contacts → | ||||
Partial evidence “EGYM is a global fitness technology company on a mission to shift healthcare from repair to prevention, equipping fitness and health facilities with smart, connected training…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 20 | 279 contacts → | ||||
Partial evidence “Les Mills has been delivering life-changing fitness experiences for over 50 years.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 21 | 267 contacts → | ||||
Strong evidence “Fitness Together Franchise Corporation is a subsidiary of Colorado-based WellBiz Brands, Inc, one of the largest wellness franchise organizations in the United States.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 22 | 253 contacts → | ||||
Indirect evidence “V Shred creates products and services that empower people to lose weight, get in shape, and live a healthier lifestyle.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 23 | 227 contacts → | ||||
Partial evidence “Mad Dogg Athletics, Inc.(MDA) offers the most comprehensive portfolio of fitness equipment, programming, and education to deliver the world’s best fitness experiences.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 24 | 204 contacts → | ||||
Indirect evidence “Humans have built muscle the same way for thousands of years…….” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 25 | 177 contacts → | ||||
Strong evidence “At Svetness, we are redefining health and fitness by bringing personalized wellness solutions directly to our clients.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: direct-to-consumer fitness brands. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names direct-to-consumer fitness brands.
- Partial evidence
- Its own public description names part of direct-to-consumer fitness brands, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name direct-to-consumer fitness brands. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 1,289 direct-to-consumer fitness brands based in the United States
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Direct-to-consumer fitness brands based in the United States at a glance
As of Sep 19, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 1,289 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among direct-to-consumer fitness brands, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United States whose own description of what they do matches “direct-to-consumer fitness brands”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names direct-to-consumer fitness brands), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among direct-to-consumer fitness brands, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 10,003 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Direct-to-consumer fitness brands by metro
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names direct-to-consumer fitness brands, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many direct-to-consumer fitness brands are there based in the United States?
RevenueBase identified 1,289 direct-to-consumer fitness brands headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Equinox, headquartered in New York, tops this list with the largest team on record.
Which city has the most direct-to-consumer fitness brands?
New York leads with 68 headquartered companies, followed by Los Angeles (56) and Austin (26).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 10,003 verified decision-maker contacts tracked across these 1,289 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.
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Direct-to-consumer fitness brands by geography
- Direct-to-consumer fitness brands based in Austin, United States
- Direct-to-consumer fitness brands based in Los Angeles, United States
- Direct-to-consumer fitness brands based in New York, United States
- Direct-to-consumer fitness brands based in Australia
- Direct-to-consumer fitness brands based in Brazil
- Direct-to-consumer fitness brands based in Canada
- Direct-to-consumer fitness brands based in France
- Direct-to-consumer fitness brands based in Germany
- Direct-to-consumer fitness brands based in India
- Direct-to-consumer fitness brands based in Ireland
- Direct-to-consumer fitness brands based in the Netherlands
- Direct-to-consumer fitness brands based in Sweden
About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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