Company lists · Data refreshed September 2026

Top 24 Customer research platforms based in South Africa

Name: Customer research platforms based in South Africa
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 1, 2026 55 companies tracked

RevenueBase identified 55 customer research platforms headquartered in South Africa as of September 2026 and tracks 847 professional contacts across them, including 123 with verified work emails and 109 with mobile numbers. Johannesburg is the largest hub.

This list covers customer research platforms headquartered in South Africa, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 1, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list RevenueBase Smart Search rating on every row Refreshed Sep 1, 2026 86% judged on-target in blind review

55Companies

847Contacts tracked

123Verified emails

109Mobile numbers

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The 24 largest customer research platforms based in South Africa

Ranked by team size

Top 24 of 55 customer research platforms based in South Africa, ranked by team size, largest first. Data refreshed Sep 1, 2026. RevenueBase Smart Search rates how each company's information relates to customer research platforms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	TGM Research	Indirect evidence	Cape Town, South Africa	51-200	73 contacts →
	Indirect evidence “TGM is a technology company that delivers consumer insights globally using innovative survey technology at the on-demand economy's speed.” Source: RevenueBase Database · checked Sep 1, 2026
2	Smoke Customer Intelligence	Partial evidence	Randburg, South Africa	11-50	48 contacts →
	Partial evidence “Smoke Customer Intelligence is making the world more customer centric by providing the best multi-channel customer feedback solution around.” Source: RevenueBase Database · checked Sep 1, 2026
3	Iqbusiness Insights	Strong evidence	Sandton, South Africa	51-200	26 contacts →
	Strong evidence “IQbusiness Insights (formerly Genex Insights) is a leading Market Research and Customer Experience Management company with a firm focus on leveraging their leading research…” Source: RevenueBase Database · checked Sep 1, 2026
4	Pure Survey PTY LTD	Partial evidence	Muizenberg, South Africa	11-50	16 contacts →
	Partial evidence “Pure Survey is a research company that was founded to address the need for accessible, employee engagement and company culture surveys.” Source: RevenueBase Database · checked Sep 1, 2026
5	ASK Afrika PTY LTD	Partial evidence	City Of Tshwane, South Africa	51-200	15 contacts →
	Partial evidence “Ask Afrika is a full service market research company.” Source: RevenueBase Database · checked Sep 1, 2026
6	Bureau Of Market Research PTY LTD	Partial evidence	Pretoria, South Africa	11-50	14 contacts →
	Partial evidence “The Bureau of Market Research (Pty) Ltd (BMR) operates as an independent market research entity within the University of South Africa (Unisa) Corporate Group structure.” Source: RevenueBase Database · checked Sep 1, 2026
7	Safiyo	Indirect evidence	Johannesburg, South Africa	11-50	14 contacts →
	Indirect evidence “Safiyo enables organisations with intelligent consumer insights from emerging markets around the world, all done remotely and through the power of artificial intelligence.” Source: RevenueBase Database · checked Sep 1, 2026
8	Segmentable	Partial evidence	Cape Town, South Africa	11-50	13 contacts →
	Partial evidence “Segmentable is an AI-powered platform that helps marketing, product, sales, and strategy directors, as well as business owners, get to know their markets inside out.” Source: RevenueBase Database · checked Sep 1, 2026
9	Kiyoh SA	Partial evidence	Cape Town, South Africa	11-50	9 contacts →
	Partial evidence “We specialize in consumer feedback enabling businesses to leverage the voice of their customers and turn it into their most powerful word-of-mouth marketing tool.” Source: RevenueBase Database · checked Sep 1, 2026
10	React Insights	Strong evidence	Nelson Mandela Bay, South Africa	1-10	8 contacts →
	Strong evidence “Established in 1994, REACT Insights has been providing cost effective and strategic Customer Experience Research for top performing brands.” Source: RevenueBase Database · checked Sep 1, 2026
11	Market Instinct Specialised Market Research Company	Partial evidence	Randburg, South Africa	11-50	8 contacts →
	Partial evidence “CONSUMER RESEARCH, PRODUCT TESTING, PACKAGING EVALUATION Market Instinct delivers high quality market research, specialising in product research and packaging testing for the FMCG…” Source: RevenueBase Database · checked Sep 1, 2026
12	Surveyfiesta	Strong evidence	Durban, South Africa	11-50	6 contacts →
	Strong evidence “Surveyfiesta® is a market research and surveying platform that simplifies the collection, analysis and reporting of market related data.” Source: RevenueBase Database · checked Sep 1, 2026
13	Customer First Solutions South Africa	Partial evidence	Johannesburg, South Africa	11-50	5 contacts →
	Partial evidence “Customer First Solutions [CFS] is a complete solution to gather, analyse, report and act on ‘Voice of Customer’ feedback to improve your customer experience.” Source: RevenueBase Database · checked Sep 1, 2026
14	Greenfields Research	Partial evidence	Cape Town, South Africa	11-50	5 contacts →
	Partial evidence “Greenfields Research offers quantitative and qualitative market research intelligence that will enable you to achieve your competitive edge within your selected markets.” Source: RevenueBase Database · checked Sep 1, 2026
15	Innovatr	Indirect evidence	Johannesburg, South Africa	1-10	5 contacts →
	Indirect evidence “Most brands launch on hope.” Source: RevenueBase Database · checked Sep 1, 2026
16	Mirrorwave	Partial evidence	Johannesburg, South Africa	11-50	4 contacts →
	Partial evidence “MirrorWave feedback software drives profitable business outcomes for businesses who are serious about their deep, enduring customer relationships - with individual customers…” Source: RevenueBase Database · checked Sep 1, 2026
17	Softcopy	Partial evidence	Stellenbosch, South Africa	1-10	4 contacts →
	Partial evidence “We provide marketers and researchers with the tools and services they need to effortlessly transform their raw survey data from white noise into visual storytelling and actionable…” Source: RevenueBase Database · checked Sep 1, 2026
18	Nudge Insights	Indirect evidence	Johannesburg, South Africa	11-50	3 contacts →
	Indirect evidence “Valuable consumer insights delivered at the speed of business.” Source: RevenueBase Database · checked Sep 1, 2026
19	CHIRP	Strong evidence	Cape Town, South Africa	1-10	3 contacts →
	Strong evidence “Our all-in-one research platform and app gives you insights from hyper-targeted, pre-qualified consumer panels in minutes.” Source: RevenueBase Database · checked Sep 1, 2026
20	Wild AIR Agency	Indirect evidence	Cape Town, South Africa	1-10	3 contacts →
	Indirect evidence “We help consumer brands establish product-market fit, scale trial, and make better commercial decisions by capturing in-the-moment consumer insight.” Source: RevenueBase Database · checked Sep 1, 2026
21	Newway Insight	Partial evidence	Centurion, South Africa	1-10	2 contacts →
	Partial evidence “We are a market research company combining business & marketing strategy, psychology about human choice behavior, advanced statistics, and AI.” Source: RevenueBase Database · checked Sep 1, 2026
22	Lodestar Marketing Research	Partial evidence	Sandton, South Africa	1-10	1 contacts →
	Partial evidence “Lodestar Marketing Research provides intelligent quantitative and qualitative research solutions, with in-depth analysis of research data and its implications for client’s…” Source: RevenueBase Database · checked Sep 1, 2026
23	Withnova Experience Management	Indirect evidence	Stellenbosch Cape Town, South Africa	1-10	1 contacts →
	Indirect evidence “WithNova enables companies to collect.” Source: RevenueBase Database · checked Sep 1, 2026
24	Leading Edge Research	Partial evidence	Johannesburg, South Africa	1-10	1 contacts →
	Partial evidence “Leading Edge Research is a South African market research consultancy that provides quantitative research solutions throughout Africa.” Source: RevenueBase Database · checked Sep 1, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: customer research platforms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names customer research platforms.
Partial evidence: Its own public description names part of customer research platforms, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name customer research platforms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 24 of 55 customer research platforms based in South Africa

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Customer research platforms based in South Africa at a glance

As of Sep 1, 2026

14.5%Verified-email coverage

12.9%Mobile-number coverage

15.4Average contacts per company

1-10Median size (employees)

27.3%Largest-city concentration · Johannesburg

Sep 1, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among customer research platforms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in South Africa whose own description of what they do matches “customer research platforms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names customer research platforms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among customer research platforms, and records with no verified work email. Companies headquartered outside South Africa are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 123 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 1, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names customer research platforms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many customer research platforms are there based in South Africa?

RevenueBase identified 55 customer research platforms headquartered in South Africa as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

TGM Research, headquartered in Cape Town, tops this list with the largest team on record.

Which city has the most customer research platforms?

Johannesburg leads with 15 headquartered companies, followed by Cape Town (10) and Pretoria (4).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 123 verified decision-maker contacts tracked across these 55 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 1, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.