Company lists · Data refreshed September 2026
Top 25 Customer insights consulting firms based in New Zealand
RevenueBase identified 160 customer insights consulting firms headquartered in New Zealand as of September 2026 and tracks 1,491 professional contacts across them, including 534 with verified work emails. Auckland is the largest hub.
This list covers customer insights consulting firms headquartered in New Zealand, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 28, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest customer insights consulting firms based in New Zealand
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 202 contacts → | ||||
Partial evidence “Winner: Excellence in Global Research ESOMAR 2025 Winner: Research Agency of the Year (AU/NZ) B&T Awards, 2024 Most research tells you what's easy to measure – the insights in…” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 2 | 121 contacts → | ||||
Partial evidence “Technology and new customer expectations are changing everything, fast.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 3 | 102 contacts → | ||||
Partial evidence “Merkle Aotearoa is a dentsu Company and technology consultancy with deep expertise in customer experience transformation.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 4 | 92 contacts → | ||||
Partial evidence “Infotools is an award-winning software and services provider for market research and insight teams.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 5 | 68 contacts → | ||||
Strong evidence “We are a customer experience (CX), insight and activation business.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 6 | 51 contacts → | ||||
Indirect evidence “Unleashing business potential.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 7 | 33 contacts → | ||||
Partial evidence “We are a strategy company, a consumer and social insights company, a brand planning and innovation company.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 8 | 28 contacts → | ||||
Partial evidence “Perceptive is about actionable insights.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 9 | 24 contacts → | ||||
Indirect evidence “We create and develop solutions with our clients, based on their requirements.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 10 | 20 contacts → | ||||
Partial evidence “Experienced consultants who focus on optimising Sales, Marketing and Customer Service functions using software and process automation.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 11 | 20 contacts → | ||||
Partial evidence “To succeed, businesses need to win customers and fight to keep them.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 12 | 20 contacts → | ||||
Indirect evidence “Picture a powerhouse of business growth, a beacon of financial wisdom, a catalyst for success - that's Biz Solutions.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 13 | 16 contacts → | ||||
Indirect evidence “Purple Shirt is a New Zealand–based UX, CX and tech consultancy, helping organisations create exceptional digital and service experiences that deliver measurable impact.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 14 | 15 contacts → | ||||
Indirect evidence “With a heritage that stretches back over 25 years, Knoware combine unmatchable expertise with fresh thinking to apply innovative multi-platform solutions to today's data…” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 15 | 14 contacts → | ||||
Indirect evidence “Origami is a team of strategic marketing and communications experts who specialise in helping companies go to market better and more effectively.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 16 | 14 contacts → | ||||
Indirect evidence “Pareto Toolbox is a NZ owned and operated consultancy business which offers fresh thinking to our clients underpinned by deep expertise and data analysis.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 17 | 14 contacts → | ||||
Indirect evidence “A global Data & Analytics consultancy partnering with top-tier entities around the world from top Healthcare and Telecommunications providers worldwide to some of the biggest…” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 18 | 13 contacts → | ||||
Indirect evidence “We’ve been around for more than 20 years, so you can rely on our experience, but we’re also committed to staying ahead of the curve, utilising leading business and reporting…” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 19 | 13 contacts → | ||||
Indirect evidence “business strategy / brand & marketing / people & culture / commercial modelling Located in the historic White Hart building in New Plymouth’s West-End, Strategy Collective brings…” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 20 | 12 contacts → | ||||
Indirect evidence “You don't get to choose everything that happens to your business.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 21 | 11 contacts → | ||||
Indirect evidence “RX Group is a strategic retail advisory helping retailers and consumer businesses make deliberate choices that drive performance, productivity and profitable growth.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 22 | 10 contacts → | ||||
Indirect evidence “Offering heavy duty thinking across innovation, strategy, creative, marketing management and teams, all geared around better influencing the consumer in this increasingly complex…” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 23 | 10 contacts → | ||||
Partial evidence “We are a specialist Marketing, Insight & Strategy agency with a global presence in multiple markets.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 24 | 10 contacts → | ||||
Indirect evidence “Combining extensive technical knowledge and commercial experience Angus & Associates is a premier supplier of marketing, research and strategic planning services.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
| 25 | 10 contacts → | ||||
Strong evidence “We work across a number of different sectors using data-driven insights to help our customers tweak or change the way they do things.” Source: RevenueBase Database · checked Sep 28, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: customer insights consulting firms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names customer insights consulting firms.
- Partial evidence
- Its own public description names part of customer insights consulting firms, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name customer insights consulting firms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 160 customer insights consulting firms based in New Zealand
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Customer insights consulting firms based in New Zealand at a glance
As of Sep 28, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for New Zealand, so it is reported there. Company counts and contact totals on this page are exact for New Zealand, over 160 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among customer insights consulting firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in New Zealand whose own description of what they do matches “customer insights consulting firms”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names customer insights consulting firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among customer insights consulting firms, and records with no verified work email. Companies headquartered outside New Zealand are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 534 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 28, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Customer insights consulting firms by metro
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names customer insights consulting firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many customer insights consulting firms are there based in New Zealand?
RevenueBase identified 160 customer insights consulting firms headquartered in New Zealand as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
TRA, headquartered in Auckland, tops this list with the largest team on record.
Which city has the most customer insights consulting firms?
Auckland leads with 91 headquartered companies, followed by Wellington (19) and Christchurch (12).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 534 verified decision-maker contacts tracked across these 160 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 28, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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