Company lists · Data refreshed September 2026

Top 25 Customer insight companies based in New Zealand

RevenueBase identified 45 customer insight companies headquartered in New Zealand as of September 2026 and tracks 874 professional contacts across them, including 298 with verified work emails. Auckland is the largest hub.

This list covers customer insight companies headquartered in New Zealand, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 21, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 21, 2026 86% judged on-target in blind review
45Companies
874Contacts tracked
298Verified emails
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The 25 largest customer insight companies based in New Zealand

Ranked by team size
Top 25 of 45 customer insight companies based in New Zealand, ranked by team size, largest first. Data refreshed Sep 21, 2026. RevenueBase Smart Search rates how each company's information relates to customer insight companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Partial evidenceAuckland, New ZealandHQ checked Sep 21, 202651-200202 contacts →

Partial evidence

“Winner: Excellence in Global Research ESOMAR 2025 Winner: Research Agency of the Year (AU/NZ) B&T Awards, 2024 Most research tells you what's easy to measure – the insights in…”

Source: RevenueBase Database · checked Sep 21, 2026
2Partial evidenceTakapuna, New ZealandHQ checked Sep 21, 202651-20092 contacts →

Partial evidence

“Infotools is an award-winning software and services provider for market research and insight teams.”

Source: RevenueBase Database · checked Sep 21, 2026
3Strong evidenceAuckland, New ZealandHQ checked Sep 21, 202651-20068 contacts →

Strong evidence

“We are a customer experience (CX), insight and activation business.”

Source: RevenueBase Database · checked Sep 21, 2026
4Partial evidenceGrey Lynn, New ZealandHQ checked Sep 21, 202651-20044 contacts →

Partial evidence

“Cartology offers one thing – a sole focus on customers.”

Source: RevenueBase Database · checked Sep 21, 2026
5Indirect evidenceAuckland, New ZealandHQ checked Sep 21, 202651-20041 contacts →

Indirect evidence

“Our mission is to be the most trusted analytics company in Australasia.”

Source: RevenueBase Database · checked Sep 21, 2026
6Partial evidenceAuckland, New ZealandHQ checked Sep 21, 202651-20033 contacts →

Partial evidence

“We are a strategy company, a consumer and social insights company, a brand planning and innovation company.”

Source: RevenueBase Database · checked Sep 21, 2026
7Indirect evidenceWellington, New ZealandHQ checked Sep 21, 202611-5032 contacts →

Indirect evidence

“We take data and translate it into stories.”

Source: RevenueBase Database · checked Sep 21, 2026
8Partial evidenceAuckland, New ZealandHQ checked Sep 21, 202611-5028 contacts →

Partial evidence

“Perceptive is about actionable insights.”

Source: RevenueBase Database · checked Sep 21, 2026
9Indirect evidenceAuckland, New ZealandHQ checked Sep 21, 202611-5022 contacts →

Indirect evidence

“Luma has brought together some of the brightest analytical minds in New Zealand with a shared passion for analytics, technology and innovation.”

Source: RevenueBase Database · checked Sep 21, 2026
10Partial evidenceGrey Lynn, New ZealandHQ checked Sep 21, 202611-5010 contacts →

Partial evidence

“We are a specialist Marketing, Insight & Strategy agency with a global presence in multiple markets.”

Source: RevenueBase Database · checked Sep 21, 2026
11Strong evidenceWellington, New ZealandHQ checked Sep 21, 20261-1010 contacts →

Strong evidence

“We work across a number of different sectors using data-driven insights to help our customers tweak or change the way they do things.”

Source: RevenueBase Database · checked Sep 21, 2026
12Indirect evidenceAuckland, New ZealandHQ checked Sep 21, 20261-109 contacts →

Indirect evidence

“Data is a valuable resource, but it's often hard to collect and analyse.”

Source: RevenueBase Database · checked Sep 21, 2026
13Indirect evidenceWellington, New ZealandHQ checked Sep 21, 202611-508 contacts →

Indirect evidence

“Marketview analyses consumer spending patterns from reliable sources across all categories, allowing our clients to gain a deeper understanding of how consumers behave.”

Source: RevenueBase Database · checked Sep 21, 2026
14Indirect evidenceNapier, New ZealandHQ checked Sep 21, 20261-106 contacts →

Indirect evidence

“FOLKL helps organisations make the right decisions.”

Source: RevenueBase Database · checked Sep 21, 2026
15Indirect evidenceNz, New ZealandHQ checked Sep 21, 20261-106 contacts →

Indirect evidence

“We are the creators of the Depth Sounder™ methodology: A 6-week service suitable for all-sized B2B businesses and industries.”

Source: RevenueBase Database · checked Sep 21, 2026
16Partial evidenceAuckland, New ZealandHQ checked Sep 21, 20261-105 contacts →

Partial evidence

“We analyze publicly available information to provide you with insight into what your consumers think.”

Source: RevenueBase Database · checked Sep 21, 2026
17Indirect evidenceAuckland, New ZealandHQ checked Sep 21, 202611-503 contacts →

Indirect evidence

“Powerful communication is communication that resonates.”

Source: RevenueBase Database · checked Sep 21, 2026
18Strong evidenceAuckland, New ZealandHQ checked Sep 21, 20261-102 contacts →

Strong evidence

“DataIQ delivers intelligent Data Driven Marketing services and actionable customer insights that help marketers get better campaign results and uncover new customer & market…”

Source: RevenueBase Database · checked Sep 21, 2026
19Indirect evidenceAuckland, New ZealandHQ checked Sep 21, 20261-101 contacts →

Indirect evidence

“We’re an intelligence company for brand builders and experience creators.”

Source: RevenueBase Database · checked Sep 21, 2026
20Partial evidenceAuckland, New ZealandHQ checked Sep 21, 20261-101 contacts →

Partial evidence

“We offer innovative and powerful qualitative research and insights to clients ranging from start-ups to some of NZ's largest corporates and multinationals.”

Source: RevenueBase Database · checked Sep 21, 2026
21Strong evidenceAuckland, New ZealandHQ checked Sep 21, 20261-101 contacts →

Strong evidence

“MARKETING PERSONAS - Improve conversion and ROI Tailor your medium and message to resonate with your customers Personalise your customer segments with insights synthesised from…”

Source: RevenueBase Database · checked Sep 21, 2026
22Indirect evidenceMount Maunganui, New ZealandHQ checked Sep 21, 20261-101 contacts →

Indirect evidence

“Sprout understands people.”

Source: RevenueBase Database · checked Sep 21, 2026
23Indirect evidenceAuckland, New ZealandHQ checked Sep 21, 20261-101 contacts →

Indirect evidence

“Welcome to Clarity.”

Source: RevenueBase Database · checked Sep 21, 2026
24Strong evidenceTauranga, New ZealandHQ checked Sep 21, 20261-101 contacts →

Strong evidence

“Delve Research & Strategy is a market research agency focused on market research solutions that deliver customer insights to deliver business growth.”

Source: RevenueBase Database · checked Sep 21, 2026
25Indirect evidenceKinloch, New ZealandHQ checked Sep 21, 20261-101 contacts →

Indirect evidence

“We deliver quality analytics to not-for-profits and small businesses throughout New Zealand.”

Source: RevenueBase Database · checked Sep 21, 2026

Showing 25 of 45 customer insight companies based in New Zealand

See the full list, filter by size, metro and specialty, and get verified emails and direct dials for all 298 reachable decision-makers.

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Customer insight companies based in New Zealand at a glance

As of Sep 21, 2026
34.1%Verified-email coverage
19.4Average contacts per company
1-10Median size (employees)
66.7%Largest-city concentration · Auckland
Sep 21, 2026Page data refreshed

Companies by employee count

1-10
27
11-50
9
51-200
9

Email recency for this list is measured worldwide rather than for New Zealand, so it is reported there. Company counts and contact totals on this page are exact for New Zealand, over 45 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among customer insight companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in New Zealand whose own description of what they do matches “customer insight companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names customer insight companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among customer insight companies, and records with no verified work email. Companies headquartered outside New Zealand are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 298 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 21, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Customer insight companies by metro

  • Customer insight companies in Auckland30

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names customer insight companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many customer insight companies are there based in New Zealand?

RevenueBase identified 45 customer insight companies headquartered in New Zealand as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

TRA, headquartered in Auckland, tops this list with the largest team on record.

Which city has the most customer insight companies?

Auckland leads with 30 headquartered companies, followed by Wellington (5) and Christchurch (2).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 298 verified decision-maker contacts tracked across these 45 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 21, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.