Company lists · Data refreshed September 2026
Top 25 Cruelty free makeup brands based in the United States
RevenueBase identified 163 cruelty free makeup brands headquartered in the United States as of September 2026 and tracks 6,546 professional contacts across them, including 1,244 with verified work emails. New York is the largest hub.
This list covers cruelty free makeup brands headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest cruelty free makeup brands based in the United States
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 1,271 contacts → | ||||
Partial evidence “Makeup artist.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 2 | 1,022 contacts → | ||||
Partial evidence “We’re tarte – the original pioneer of high-performance naturals & one of the fastest-growing beauty brands in the U.S.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 3 | 659 contacts → | ||||
Partial evidence “Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 4 | 514 contacts → | ||||
Indirect evidence “It's pretty.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 5 | 423 contacts → | ||||
Strong evidence “Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 6 | 213 contacts → | ||||
Partial evidence “Celebrity makeup artist Jeanine Lobell founded Stila in 1994.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 7 | 175 contacts → | ||||
Indirect evidence “Welcome to next-level clean beauty that’s about revealing, expressing, and feeling comfy in your skin.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 8 | 153 contacts → | ||||
Partial evidence “Founded in 2018 by professional makeup artist Gucci Westman.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 9 | 150 contacts → | ||||
Partial evidence “With a unique combination of insight and foresight into the new world beauty landscape, we are the premier destination for acceleration in the beauty industry, bringing brands and…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 10 | 148 contacts → | ||||
Partial evidence “Jones Road is an edited collection of clean, indispensable makeup products designed for every age, skin type, and skin tone.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 11 | 144 contacts → | ||||
Indirect evidence “BH Cosmetics is a cutting-edge leader in color cosmetics based in Los Angeles, with omni-channel distribution on our direct-to-consumer e-commerce sites and across key retailers…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 12 | 125 contacts → | ||||
Partial evidence “Saie is a totally new kind of makeup where amazing products, sustainable packaging and formulas, and inspired design are just as important as clean, luxurious ingredients.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 13 | 117 contacts → | ||||
Indirect evidence “Pat McGrath Labs Straight from the Lab – where unadulterated experimentation meets raw glamour.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 14 | 108 contacts → | ||||
Indirect evidence “We’re Changing the Beauty Industry for Good.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 15 | 105 contacts → | ||||
Indirect evidence “Welcome to Beauty 21 Cosmetics, Inc, where beauty meets innovation and excellence.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 16 | 79 contacts → | ||||
Indirect evidence “We develop innovative multifunctional products that work everyplace, on every face.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 17 | 62 contacts → | ||||
Indirect evidence “In 2008, Alicia Grande founded Grande Cosmetics with a single product, GrandeLASH-MD Lash Enhancing Serum, and a vision that everyone should feel like glamorous ever day.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 18 | 61 contacts → | ||||
Partial evidence “Since the brand’s inception in 2002, PÜR has redefined clean beauty, offering PÜR Beauties good-for-you products that deliver both immediate and long-term results.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 19 | 59 contacts → | ||||
Partial evidence “About LYS Beauty Founded in 2021 on a steadfast mission to empower, inspire and awaken your most confident self, LYS™Beauty is a forward-thinking cosmetics brand with a luxurious…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 20 | 39 contacts → | ||||
Strong evidence “Palladio is the force behind your favorite makeup looks; Depth of shades, luxurious textures, innovative new products, and every trend you want to try – all made cruelty-free…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 21 | 35 contacts → | ||||
Indirect evidence “Mirabella aims to be True to You!” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 22 | 34 contacts → | ||||
Partial evidence “From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 23 | 18 contacts → | ||||
Strong evidence “Launched in 2004 from her LA home, BDB CEO & Founder, Natalie Plain, established BDB to expand the accessibility of high performance, cruelty-free cosmetics to anyone at home.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 24 | 16 contacts → | ||||
Indirect evidence “Kokie Cosmetics was founded in 2015 in Maryland.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 25 | 16 contacts → | ||||
Strong evidence “We are devoted to inspiring the creative genius within makeup lovers and artists through our wallet-friendly, cruelty-free and high-performing products that are designed with love…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: cruelty free makeup brands. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names cruelty free makeup brands.
- Partial evidence
- Its own public description names part of cruelty free makeup brands, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name cruelty free makeup brands. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 163 cruelty free makeup brands based in the United States
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Cruelty free makeup brands based in the United States at a glance
As of Sep 19, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 163 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among cruelty free makeup brands, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United States whose own description of what they do matches “cruelty free makeup brands”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names cruelty free makeup brands), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among cruelty free makeup brands, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 1,244 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names cruelty free makeup brands, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many cruelty free makeup brands are there based in the United States?
RevenueBase identified 163 cruelty free makeup brands headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Nars Cosmetics, headquartered in New York, tops this list with the largest team on record.
Which city has the most cruelty free makeup brands?
New York leads with 18 headquartered companies, followed by Los Angeles (17) and Chicago (5).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 1,244 verified decision-maker contacts tracked across these 163 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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