Company lists · Data refreshed September 2026

Top 25 Consumer segmentation firms based in Australia

Name: Consumer segmentation firms based in Australia
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 19, 2026 78 companies tracked

RevenueBase identified 78 consumer segmentation firms headquartered in Australia as of September 2026 and tracks 657 professional contacts across them, including 243 with verified work emails. Sydney is the largest hub.

This list covers consumer segmentation firms headquartered in Australia, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review

78Companies

657Contacts tracked

243Verified emails

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The 25 largest consumer segmentation firms based in Australia

Ranked by team size

Top 25 of 78 consumer segmentation firms based in Australia, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to consumer segmentation firms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Ipsos In Australia	Indirect evidence	North Sydney, AustraliaHQ checked Sep 19, 2026	10001+	102 contacts →
	Indirect evidence “In our world of rapid change, the need for reliable information to make confident decisions has never been greater.” Source: RevenueBase Database · checked Sep 19, 2026
2	IRI Asia Pacific	Indirect evidence	Rhodes, AustraliaHQ checked Sep 19, 2026	201-500	45 contacts →
	Indirect evidence “As a forward-thinking FMCG business, you’re driven by a constant desire to innovate and anticipate your customers’ next move, however spotting the right opportunities can…” Source: RevenueBase Database · checked Sep 19, 2026
3	The Royals	Indirect evidence	Cremorne, AustraliaHQ checked Sep 19, 2026	51-200	41 contacts →
	Indirect evidence “Introducing The Royals.” Source: RevenueBase Database · checked Sep 19, 2026
4	FONTO	Partial evidence	Lavender Bay, AustraliaHQ checked Sep 19, 2026	11-50	25 contacts →
	Partial evidence “Fonto’s measures brand level, per capita consumer spending and directly surveys buyers based on their actual transactions.” Source: RevenueBase Database · checked Sep 19, 2026
5	Mcgregor TAN	Indirect evidence	Frewville, AustraliaHQ checked Sep 19, 2026	11-50	25 contacts →
	Indirect evidence “Established in 1976, McGregor Tan is one of Australia’s most experienced full service social and market research agencies.” Source: RevenueBase Database · checked Sep 19, 2026
6	Ergo Strategy	Partial evidence	Rushcutters Bay, AustraliaHQ checked Sep 19, 2026	11-50	20 contacts →
	Partial evidence “Ergo Strategy is a boutique consumer insights consultancy that studies people and their markets.” Source: RevenueBase Database · checked Sep 19, 2026
7	The Market Intelligence CO	Indirect evidence	Alexandria, AustraliaHQ checked Sep 19, 2026	11-50	17 contacts →
	Indirect evidence “The Market Intelligence Co.(TMIC) specialises in customised business to business and industrial market research.” Source: RevenueBase Database · checked Sep 19, 2026
8	Harvest Insights	Partial evidence	South Melbourne, AustraliaHQ checked Sep 19, 2026	11-50	17 contacts →
	Partial evidence “Our insights specialists, with expertise from consumer ideation to advanced analytics, bring a clear consumer voice to all parts of the FMCG/CPG & Retail industries from shopper &…” Source: RevenueBase Database · checked Sep 19, 2026
9	Honeycomb Strategy	Indirect evidence	Cremorne, AustraliaHQ checked Sep 19, 2026	11-50	15 contacts →
	Indirect evidence “Honeycomb Strategy is a behaviourally led research and strategy agency with offices in Melbourne and Sydney, Australia.” Source: RevenueBase Database · checked Sep 19, 2026
10	SMRTR	Indirect evidence	Sydney, AustraliaHQ checked Sep 19, 2026	11-50	15 contacts →
	Indirect evidence “We provide custom analytics and source diverse data sets to help you gain insights to understand your customers better.” Source: RevenueBase Database · checked Sep 19, 2026
11	Lewers	Indirect evidence	Toorak, AustraliaHQ checked Sep 19, 2026	11-50	12 contacts →
	Indirect evidence “At Lewers, we deliver – because we love what we do.” Source: RevenueBase Database · checked Sep 19, 2026
12	Parallel Data Research	Indirect evidence	Sydney, AustraliaHQ checked Sep 19, 2026	11-50	11 contacts →
	Indirect evidence “Parallel Data Research provides full-service solutions or à-la-carte online market research services including programming, data processing, coding, tabulation, advanced analysis…” Source: RevenueBase Database · checked Sep 19, 2026
13	Spectrum Analysis Australia PTY LTD	Indirect evidence	Surrey Hills, AustraliaHQ checked Sep 19, 2026	1-10	8 contacts →
	Indirect evidence “Are you an expert in selecting good sites or stores?” Source: RevenueBase Database · checked Sep 19, 2026
14	Digitxl	Indirect evidence	Melbourne, AustraliaHQ checked Sep 19, 2026	1-10	8 contacts →
	Indirect evidence “We are a data-driven Digital Analytics & Marketing Intelligence Agency, with a mission to help clients drive exceptional customer experiences and deliver personalised/targeted…” Source: RevenueBase Database · checked Sep 19, 2026
15	Digital Balance	Indirect evidence	Melbourne, AustraliaHQ checked Sep 19, 2026	11-50	6 contacts →
	Indirect evidence “Digital Balance empowers marketing professionals with comprehensive data-driven solutions.” Source: RevenueBase Database · checked Sep 19, 2026
16	Research INK	Indirect evidence	Albert Park, AustraliaHQ checked Sep 19, 2026	1-10	5 contacts →
	Indirect evidence “Research Ink is a boutique market research consultancy with a strong client service ethic and a focus on quality throughout the research process.” Source: RevenueBase Database · checked Sep 19, 2026
17	Camino Research & Strategy	Indirect evidence	Melbourne, AustraliaHQ checked Sep 19, 2026	1-10	5 contacts →
	Indirect evidence “Camino is a boutique market research agency with offices in Sydney and Melbourne.” Source: RevenueBase Database · checked Sep 19, 2026
18	Bread & Butter Research & Strategy	Indirect evidence	Lavender Bay, AustraliaHQ checked Sep 19, 2026	11-50	5 contacts →
	Indirect evidence “Bread & Butter began in 1997 as a partnership between Rob Mason and Margo Cashman Our philosophy has been consistent since that time To understand what really matters to people…” Source: RevenueBase Database · checked Sep 19, 2026
19	Research Profile	Indirect evidence	Sydney, AustraliaHQ checked Sep 19, 2026	11-50	5 contacts →
	Indirect evidence “Get in contact with us today to unlock your research potential - info@research-profile.com Powering Research & Insights - Research Profile delivers Australia’s most responsive…” Source: RevenueBase Database · checked Sep 19, 2026
20	Shaun Polidano Consulting	Indirect evidence	Cremorne, AustraliaHQ checked Sep 19, 2026	1-10	5 contacts →
	Indirect evidence “Shaun Polidano Consulting creates data-backed marketing solutions that drive business growth and foster long-term customer loyalty.” Source: RevenueBase Database · checked Sep 19, 2026
21	Proof Research	Indirect evidence	Kangaroo Point, AustraliaHQ checked Sep 19, 2026	1-10	4 contacts →
	Indirect evidence “Whether you're crafting your strategy, identifying new markets, measuring your performance or getting to know your customers or stakeholders better, market research is a great way…” Source: RevenueBase Database · checked Sep 19, 2026
22	Market Calculus Australia	Indirect evidence	Sydney, AustraliaHQ checked Sep 19, 2026	1-10	3 contacts →
	Indirect evidence “At Market Calculus, we take an integrated approach to market research and data science, enhanced by proprietary technology.” Source: RevenueBase Database · checked Sep 19, 2026
23	Story Insights	Partial evidence	Melbourne, AustraliaHQ checked Sep 19, 2026	1-10	2 contacts →
	Partial evidence “Data is all around us - but deep & actionable consumer insight is much less so.” Source: RevenueBase Database · checked Sep 19, 2026
24	The Clever Stuff	Indirect evidence	Sydney, AustraliaHQ checked Sep 19, 2026	1-10	2 contacts →
	Indirect evidence “The Clever Stuff is a market research agency specialised in marketing research and analytics.” Source: RevenueBase Database · checked Sep 19, 2026
25	Little Fish To BIG Fish	Indirect evidence	Melbourne, AustraliaHQ checked Sep 19, 2026	1-10	2 contacts →
	Indirect evidence “We work with companies from start-ups to Enterprise in two ways, customer insight research and business support and advice.” Source: RevenueBase Database · checked Sep 19, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: consumer segmentation firms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names consumer segmentation firms.
Partial evidence: Its own public description names part of consumer segmentation firms, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name consumer segmentation firms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 78 consumer segmentation firms based in Australia

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Consumer segmentation firms based in Australia at a glance

As of Sep 19, 2026

37.0%Verified-email coverage

8.4Average contacts per company

1-10Median size (employees)

24.4%Largest-city concentration · Sydney

Sep 19, 2026Page data refreshed

Companies by employee count

1-10

11-50

51-200

201-500

10001+

Email recency for this list is measured worldwide rather than for Australia, so it is reported there. Company counts and contact totals on this page are exact for Australia, over 78 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among consumer segmentation firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in Australia whose own description of what they do matches “consumer segmentation firms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names consumer segmentation firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among consumer segmentation firms, and records with no verified work email. Companies headquartered outside Australia are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 243 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names consumer segmentation firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many consumer segmentation firms are there based in Australia?

RevenueBase identified 78 consumer segmentation firms headquartered in Australia as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Ipsos In Australia, headquartered in North Sydney, tops this list with the largest team on record.

Which city has the most consumer segmentation firms?

Sydney leads with 19 headquartered companies, followed by Melbourne (17) and Cremorne (3).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 243 verified decision-maker contacts tracked across these 78 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.