Company lists · Data refreshed September 2026
Top 25 Consumer insights firms based in Chicago, United States
RevenueBase identified 111 consumer insights firms headquartered in Chicago, United States as of September 2026 and tracks 38,040 professional contacts across them, including 18,201 with verified work emails. New York is the largest hub.
This list covers consumer insights firms headquartered in Chicago, United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest consumer insights firms based in Chicago, United States
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 25,856 contacts → | ||||
Partial evidence “NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 2 | 5,571 contacts → | ||||
Indirect evidence “At Circana, we measure and accelerate demand.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 3 | 2,633 contacts → | ||||
Indirect evidence “Numerator is a data and tech company bringing speed and scale to market research.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 4 | 1,700 contacts → | ||||
Partial evidence “IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 5 | 476 contacts → | ||||
Indirect evidence “At SPINS, we believe there’s more than meets the eye to data.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 6 | 229 contacts → | ||||
Partial evidence “Blackstone Group is a full-service custom marketing research and consulting firm providing clients with actionable insights for over 25 years.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 7 | 170 contacts → | ||||
Indirect evidence “Owned by Vista Equity Partners (the fourth largest software company in the world), Market Track delivers the omnichannel market intelligence that brands and retailers need to…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 8 | 159 contacts → | ||||
Indirect evidence “Technomic Inc, an Informa company, was founded as a management consulting firm in 1966.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 9 | 154 contacts → | ||||
Partial evidence “At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 65 years, delivering great research, deep perspective, and committed client…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 10 | 105 contacts → | ||||
Partial evidence “QualSights is a next-generation insights company that develops disruptive technology to help brands decode human behavior.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 11 | 100 contacts → | ||||
Partial evidence “Shapiro+Raj is the sixth-largest independent insights and inspiration company in North America.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 12 | 100 contacts → | ||||
Partial evidence “More than 60 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 13 | 92 contacts → | ||||
Partial evidence “Reach3 Insights is a purpose-driven insights consultancy accelerated by modern technologies, immersive experiences, intelligent analytics and game-changing deliverables.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 14 | 51 contacts → | ||||
Indirect evidence “Hello!” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 15 | 49 contacts → | ||||
Indirect evidence “Competiscan allows our clients the ability to analyze direct marketing activity.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 16 | 48 contacts → | ||||
Partial evidence “The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 17 | 32 contacts → | ||||
Partial evidence “Access 2 Insight, LLC (a2i) is comprised of marketing communications professionals with extensive experience in Customer Relationship Management (CRM), Brand Strategy, Integrated…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 18 | 30 contacts → | ||||
Indirect evidence “We're a market research firm working across the United States to find you great conversations.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 19 | 26 contacts → | ||||
Indirect evidence “Shopper Intelligence is the largest global shopper measurement program, a syndicated survey that measures across all categories and retailers in each market.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 20 | 26 contacts → | ||||
Indirect evidence “GIO Intelligence is a consulting firm specializing in qualitative global competitive analysis.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 21 | 22 contacts → | ||||
Indirect evidence “Arcalea is a marketing intelligence and performance firm built on a single conviction: marketing challenges are, at their core, data challenges.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 22 | 21 contacts → | ||||
Partial evidence “We find inspiration in culture to advance the way brands connect with consumers.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 23 | 21 contacts → | ||||
Indirect evidence “LivingPath is a leading competitive market data analytics firm.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 24 | 18 contacts → | ||||
Indirect evidence “Conifer is a market research, design and innovation partner to Fortune Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 25 | 16 contacts → | ||||
Partial evidence “Since 2006, we have offered unique customer insights essential for our clients to make informed business decisions-and we deliver.(Our own Net Promoter Score is 86%, and nearly…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: consumer insights firms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names consumer insights firms.
- Partial evidence
- Its own public description names part of consumer insights firms, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name consumer insights firms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 111 consumer insights firms based in Chicago, United States
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Consumer insights firms based in Chicago, United States at a glance
As of Sep 19, 2026Companies by employee count
Email recency for this list is measured across the whole United States list rather than for Chicago, so it is reported there. Company counts and contact totals on this page are exact for Chicago, over 111 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among consumer insights firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in Chicago, United States whose own description of what they do matches “consumer insights firms”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names consumer insights firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among consumer insights firms, and records with no verified work email. Companies headquartered outside Chicago are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 18,201 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Consumer insights firms by metro in the United States
- Consumer insights firms in New York248
- Consumer insights firms in Chicago111
- Consumer insights firms in Los Angeles87
- Consumer insights firms in San Francisco70
- Consumer insights firms in Atlanta54
- Consumer insights firms in Austin47
- Consumer insights firms in Boston41
- Consumer insights firms in Cincinnati41
- Consumer insights firms in Washington38
- Consumer insights firms in Miami37
- Consumer insights firms in Denver36
- Consumer insights firms in Dallas34
- Consumer insights firms in Houston31
- Consumer insights firms in Minneapolis30
- Consumer insights firms in Seattle30
- Consumer insights firms in San Diego28
- Consumer insights firms in Philadelphia26
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names consumer insights firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many consumer insights firms are there based in Chicago, United States?
RevenueBase identified 111 consumer insights firms headquartered in Chicago, United States as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Nielseniq, headquartered in Chicago, tops this list with the largest team on record.
Which city has the most consumer insights firms?
New York leads with 248 headquartered companies, followed by Chicago (111) and Los Angeles (87).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 18,201 verified decision-maker contacts tracked across these 111 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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