Company lists · Data refreshed September 2026

Top 25 Consumer behavior analytics firms based in the United States

Name: Consumer behavior analytics firms based in the United States
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 19, 2026 1,056 companies tracked

RevenueBase identified 1,056 consumer behavior analytics firms headquartered in the United States as of September 2026 and tracks 52,424 professional contacts across them, including 22,246 with verified work emails. New York is the largest hub.

This list covers consumer behavior analytics firms headquartered in the United States, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 19, 2026 86% judged on-target in blind review

1,056Companies

52,424Contacts tracked

22,246Verified emails

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The 25 largest consumer behavior analytics firms based in the United States

Ranked by team size

Top 25 of 1,056 consumer behavior analytics firms based in the United States, ranked by team size, largest first. Data refreshed Sep 19, 2026. RevenueBase Smart Search rates how each company's information relates to consumer behavior analytics firms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Nielseniq	Strong evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	10001+	25,856 contacts →
	Strong evidence “NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.” Source: RevenueBase Database · checked Sep 19, 2026
2	Circana	Indirect evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	5,001-10,000	5,571 contacts →
	Indirect evidence “At Circana, we measure and accelerate demand.” Source: RevenueBase Database · checked Sep 19, 2026
3	IRI	Partial evidence	Chicago, IL, United StatesHQ checked Sep 19, 2026	5,001-10,000	1,700 contacts →
	Partial evidence “IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses.” Source: RevenueBase Database · checked Sep 19, 2026
4	J.D. Power	Indirect evidence	Troy, MI, United StatesHQ checked Sep 19, 2026	501-1,000	1,200 contacts →
	Indirect evidence “J.D.” Source: RevenueBase Database · checked Sep 19, 2026
5	MMA Marketing Management Analytics	Indirect evidence	Norwalk, CT, United StatesHQ checked Sep 19, 2026	201-500	999 contacts →
	Indirect evidence “Ipsos MMA is committed to enabling our clients to achieve significant brand and marketplace advantages by synergistically leveraging unified marketing & commercial measurement and…” Source: RevenueBase Database · checked Sep 19, 2026
6	Prodege, LLC	Partial evidence	El Segundo, CA, United StatesHQ checked Sep 19, 2026	501-1,000	559 contacts →
	Partial evidence “A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and…” Source: RevenueBase Database · checked Sep 19, 2026
7	Analytic Partners	Partial evidence	Miami, FL, United StatesHQ checked Sep 19, 2026	501-1,000	558 contacts →
	Partial evidence “Analytic Partners is the leader in Commercial Analytics.” Source: RevenueBase Database · checked Sep 19, 2026
8	The NPD Group	Partial evidence	Port Washington, NY, United StatesHQ checked Sep 19, 2026	1,001-5,000	553 contacts →
	Partial evidence “NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world.” Source: RevenueBase Database · checked Sep 19, 2026
9	Fullstory	Partial evidence	Atlanta, GA, United StatesHQ checked Sep 19, 2026	501-1,000	513 contacts →
	Partial evidence “Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions.” Source: RevenueBase Database · checked Sep 19, 2026
10	Infogroup	Partial evidence	Dallas, TX, United StatesHQ checked Sep 19, 2026	1,001-5,000	476 contacts →
	Partial evidence “Infogroup is a big data, analytics, and marketing services provider that delivers best in class data-driven customer-centric technology solutions.” Source: RevenueBase Database · checked Sep 19, 2026
11	Marketcast	Indirect evidence	Culver City, CA, United StatesHQ checked Sep 19, 2026	501-1,000	451 contacts →
	Indirect evidence “MarketCast measures what moves people.” Source: RevenueBase Database · checked Sep 19, 2026
12	Stop And Shop	Indirect evidence	Browns Summit, NC, United StatesHQ checked Sep 19, 2026	51-200	391 contacts →
	Indirect evidence “Stop and Shop is a market research company based out of Osceola Ossipee Rd, Browns Summit, North Carolina, United States.” Source: RevenueBase Database · checked Sep 19, 2026
13	Decision Point Analytics	Strong evidence	Roswell, GA, United StatesHQ checked Sep 19, 2026	201-500	386 contacts →
	Strong evidence “Decision Point develops analytics & big data solutions for CPG, Retail & Consumer focussed industries & working with global fortune 500 clients.” Source: RevenueBase Database · checked Sep 19, 2026
14	Ensar Solutions INC	Partial evidence	Naperville, IL, United StatesHQ checked Sep 19, 2026	201-500	331 contacts →
	Partial evidence “Ensar Solutions is a Chicago based IT Services company that focus on Data Analytics, Predictive Modeling, Digital Marketing Analytics, Forecasting, Pricing and revenue…” Source: RevenueBase Database · checked Sep 19, 2026
15	KNOWN	Indirect evidence	Manhattan, United StatesHQ checked Sep 19, 2026	201-500	299 contacts →
	Indirect evidence “That modern marketing company you’ve been hearing about.” Source: RevenueBase Database · checked Sep 19, 2026
16	Wiland	Indirect evidence	Niwot, CO, United StatesHQ checked Sep 19, 2026	201-500	282 contacts →
	Indirect evidence “Wiland is a data science company dedicated to helping brands and nonprofits find, keep, and grow their best customers.” Source: RevenueBase Database · checked Sep 19, 2026
17	AZIRA	Partial evidence	Pasadena, CA, United StatesHQ checked Sep 19, 2026	201-500	274 contacts →
	Partial evidence “Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results.” Source: RevenueBase Database · checked Sep 19, 2026
18	Affinity Solutions	Partial evidence	New York, NY, United StatesHQ checked Sep 19, 2026	51-200	255 contacts →
	Partial evidence “Affinity Solutions is redefining the power of consumer data, offering a new paradigm for business leaders.” Source: RevenueBase Database · checked Sep 19, 2026
19	Ardor IT Solutions	Indirect evidence	Charlotte, NC, United StatesHQ checked Sep 19, 2026	201-500	247 contacts →
	Indirect evidence “Ardor IT Solutions is a global technology solutions company helping organizations transform through AI, cloud, cybersecurity, digital engineering, and managed services.” Source: RevenueBase Database · checked Sep 19, 2026
20	Starlight Analytics	Indirect evidence	New York, NY, United StatesHQ checked Sep 19, 2026	n/a	231 contacts →
	Indirect evidence “Smarter Insights for Sustainable Brand Growth Navigate your market with confidence.” Source: RevenueBase Database · checked Sep 19, 2026
21	TPG	Indirect evidence	Philadelphia, PA, United StatesHQ checked Sep 19, 2026	n/a	212 contacts →
	Indirect evidence “TPG Direct We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth.” Source: RevenueBase Database · checked Sep 19, 2026
22	Luth Research	Partial evidence	San Diego, CA, United StatesHQ checked Sep 19, 2026	201-500	202 contacts →
	Partial evidence “Luth Research is the industry-leading path-to-purchase market research firm powered by a revolutionary behavioral data collection technology.” Source: RevenueBase Database · checked Sep 19, 2026
23	Buxton	Indirect evidence	Fort Worth, TX, United StatesHQ checked Sep 19, 2026	51-200	182 contacts →
	Indirect evidence “Buxton is changing the way organizations compete and grow by providing tools and insights that put customers at the center of their decision-making strategies.” Source: RevenueBase Database · checked Sep 19, 2026
24	Resonate	Indirect evidence	Reston, VA, United StatesHQ checked Sep 19, 2026	51-200	181 contacts →
	Indirect evidence “Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people.” Source: RevenueBase Database · checked Sep 19, 2026
25	CMB	Indirect evidence	Boston, MA, United StatesHQ checked Sep 19, 2026	51-200	177 contacts →
	Indirect evidence “Our passion is helping leading brands make critical decisions with confidence.” Source: RevenueBase Database · checked Sep 19, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: consumer behavior analytics firms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names consumer behavior analytics firms.
Partial evidence: Its own public description names part of consumer behavior analytics firms, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name consumer behavior analytics firms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 1,056 consumer behavior analytics firms based in the United States

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Consumer behavior analytics firms based in the United States at a glance

As of Sep 19, 2026

42.4%Verified-email coverage

49.6Average contacts per company

1-10Median size (employees)

9.1%Largest-city concentration · New York

Sep 19, 2026Page data refreshed

Companies by employee count

1-10

599

11-50

302

51-200

103

201-500

501-1,000

1,001-5,000

5,001-10,000

10001+

Email recency for this list is measured worldwide rather than for United States, so it is reported there. Company counts and contact totals on this page are exact for United States, over 1,056 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among consumer behavior analytics firms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in the United States whose own description of what they do matches “consumer behavior analytics firms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names consumer behavior analytics firms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among consumer behavior analytics firms, and records with no verified work email. Companies headquartered outside United States are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 22,246 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Consumer behavior analytics firms by metro

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names consumer behavior analytics firms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many consumer behavior analytics firms are there based in the United States?

RevenueBase identified 1,056 consumer behavior analytics firms headquartered in the United States as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Nielseniq, headquartered in Chicago, tops this list with the largest team on record.

Which city has the most consumer behavior analytics firms?

New York leads with 96 headquartered companies, followed by Chicago (43) and San Francisco (31).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 22,246 verified decision-maker contacts tracked across these 1,056 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.