Company lists · Data refreshed September 2026

Top 25 Buyer journey mapping platforms based in the United Kingdom

RevenueBase identified 49 buyer journey mapping platforms headquartered in the United Kingdom as of September 2026 and tracks 827 professional contacts across them, including 329 with verified work emails. London is the largest hub.

This list covers buyer journey mapping platforms headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 27, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 27, 2026 86% judged on-target in blind review
49Companies
827Contacts tracked
329Verified emails
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The 25 largest buyer journey mapping platforms based in the United Kingdom

Ranked by team size
Top 25 of 49 buyer journey mapping platforms based in the United Kingdom, ranked by team size, largest first. Data refreshed Sep 27, 2026. RevenueBase Smart Search rates how each company's information relates to buyer journey mapping platforms: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#CompanyRevenueBase Smart SearchHeadquartersEmployeesContacts
1Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202651-20099 contacts →

Indirect evidence

“Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last.”

Source: RevenueBase Database · checked Sep 27, 2026
2Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202651-20078 contacts →

Indirect evidence

“Pobuca, the Customer Experience (CX) company.”

Source: RevenueBase Database · checked Sep 27, 2026
3Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202651-20077 contacts →

Indirect evidence

“At Tap CXM, we believe businesses do best when they focus on customer experience.”

Source: RevenueBase Database · checked Sep 27, 2026
4Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202651-20057 contacts →

Indirect evidence

“Silverbullet is a leading Data-Driven Customer Experience (CX) Company that empowers the world's leading brands to better understand the data they collect, store, and activate to…”

Source: RevenueBase Database · checked Sep 27, 2026
5Partial evidenceLondon, United KingdomHQ checked Sep 27, 202651-20041 contacts →

Partial evidence

“Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every…”

Source: RevenueBase Database · checked Sep 27, 2026
6Partial evidenceLondon, United KingdomHQ checked Sep 27, 202611-5039 contacts →

Partial evidence

“We are Rapier, a leading AI customer growth platform with a strong focus on transforming first-party customer data into business growth.”

Source: RevenueBase Database · checked Sep 27, 2026
7Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202611-5037 contacts →

Indirect evidence

“Never let a dead-end button sink conversion rates, lose visitors to slow page loads, or miss metrics that matter.”

Source: RevenueBase Database · checked Sep 27, 2026
8Indirect evidenceLondon, United KingdomHQ checked Sep 27, 2026201-50031 contacts →

Indirect evidence

“Cognifide is a WPP marketing technology consultancy that works with some of the world’s leading businesses to deliver exceptional customer experiences.”

Source: RevenueBase Database · checked Sep 27, 2026
9Indirect evidenceNorwich, United KingdomHQ checked Sep 27, 202651-20022 contacts →

Indirect evidence

“Glassbox has acquired SessionCam.”

Source: RevenueBase Database · checked Sep 27, 2026
10Partial evidenceSwansea, United KingdomHQ checked Sep 27, 202651-20021 contacts →

Partial evidence

“We're dedicated to helping organisations make great customer journeys effortless.”

Source: RevenueBase Database · checked Sep 27, 2026
11Partial evidenceLondon, United KingdomHQ checked Sep 27, 202611-5020 contacts →

Partial evidence

“We build customer experience platforms and unlock your data to make customer interactions your competitive advantage.”

Source: RevenueBase Database · checked Sep 27, 2026
12Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202611-5014 contacts →

Indirect evidence

“Sweet Analytics, at the centre of all your data.”

Source: RevenueBase Database · checked Sep 27, 2026
13Strong evidenceEarley, United KingdomHQ checked Sep 27, 202611-5012 contacts →

Strong evidence

“tPoint is a software platform that allows you to build, deliver and change your customer journeys, across every channel, faster than ever before.”

Source: RevenueBase Database · checked Sep 27, 2026
14Indirect evidenceLondon, United KingdomHQ checked Sep 27, 20261-1011 contacts →

Indirect evidence

“CX Data is the data team you wish you had in-house – built for £10M+ eCommerce brands.”

Source: RevenueBase Database · checked Sep 27, 2026
15Indirect evidenceLondon, United KingdomHQ checked Sep 27, 20261-1010 contacts →

Indirect evidence

“We improve predictability by stopping deal slippage and revenue delays (POCs, Implementations) through- Playbook standardization- MEDDPPICC adoption- And efficient (and automated)…”

Source: RevenueBase Database · checked Sep 27, 2026
16Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202651-2009 contacts →

Indirect evidence

“We are in the midst of a shift in business models, powered by the modern SaaS economy, developments in technology and digitalisation of consumer behaviour.”

Source: RevenueBase Database · checked Sep 27, 2026
17Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202611-507 contacts →

Indirect evidence

“We help companies understand the differences between their clients expectations and their actual experiences, and what they need to do to close that experience gap.”

Source: RevenueBase Database · checked Sep 27, 2026
18Partial evidenceLondon, United KingdomHQ checked Sep 27, 20261-107 contacts →

Partial evidence

“InnerTrends specializes in Customer Journey Data Analysis for SaaS companies.”

Source: RevenueBase Database · checked Sep 27, 2026
19Indirect evidenceLondon, United KingdomHQ checked Sep 27, 202611-507 contacts →

Indirect evidence

“Here at DPL, we’re on a mission to help brands better understand, attract and engage their customers.”

Source: RevenueBase Database · checked Sep 27, 2026
20Indirect evidenceCobham, United KingdomHQ checked Sep 27, 202611-506 contacts →

Indirect evidence

“Transcend360's powerful, cloud-architected solutions enable organisations to better understand and manage direct and indirect customers data, processes and results.”

Source: RevenueBase Database · checked Sep 27, 2026
21Indirect evidenceBristol, United KingdomHQ checked Sep 27, 202611-506 contacts →

Indirect evidence

“Turn product complexity into confident buying decisions.”

Source: RevenueBase Database · checked Sep 27, 2026
22Strong evidenceLondon, United KingdomHQ checked Sep 27, 20261-103 contacts →

Strong evidence

“Journify is an AI-powered platform that helps businesses track, map, and optimise customer journeys, without needing a team of analysts or a complex setup.”

Source: RevenueBase Database · checked Sep 27, 2026
23Indirect evidenceStaines, United KingdomHQ checked Sep 27, 2026201-5002 contacts →

Indirect evidence

“Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviours and enable them to act on those insights in the very moment they need to act.”

Source: RevenueBase Database · checked Sep 27, 2026
24Indirect evidenceEdinburgh, United KingdomHQ checked Sep 27, 202611-502 contacts →

Indirect evidence

“The Clemmie App enables businesses to engage with and understand clients on an intricate level.”

Source: RevenueBase Database · checked Sep 27, 2026
25Indirect evidenceHarrogate, United KingdomHQ checked Sep 27, 202611-502 contacts →

Indirect evidence

“Turning marketing stress into success.”

Source: RevenueBase Database · checked Sep 27, 2026

Showing 25 of 49 buyer journey mapping platforms based in the United Kingdom

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Buyer journey mapping platforms based in the United Kingdom at a glance

As of Sep 27, 2026
39.8%Verified-email coverage
16.9Average contacts per company
11-50Median size (employees)
63.3%Largest-city concentration · London
Sep 27, 2026Page data refreshed

Companies by employee count

1-10
14
11-50
24
51-200
9
201-500
2

Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 49 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among buyer journey mapping platforms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source
The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies
Companies headquartered in the United Kingdom whose own description of what they do matches “buyer journey mapping platforms”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search
RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names buyer journey mapping platforms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude
Companies whose own description does not clearly place them among buyer journey mapping platforms, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
Match quality
In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking
Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification
Every listed company carries at least one verified work email, 329 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh
This page's figures were pulled from the company graph on September 27, 2026. Lists refresh periodically as the graph is re-checked.
Corrections
Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names buyer journey mapping platforms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many buyer journey mapping platforms are there based in the United Kingdom?

RevenueBase identified 49 buyer journey mapping platforms headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Actito Previously Smartfocus, headquartered in London, tops this list with the largest team on record.

Which city has the most buyer journey mapping platforms?

London leads with 31 headquartered companies, followed by Maidenhead (2) and Bath (1).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 329 verified decision-maker contacts tracked across these 49 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 27, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.