Company lists · Data refreshed September 2026

Top 25 Marketing operations and planning software companies worldwide

Name: Marketing operations and planning software companies worldwide
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 21, 2026 5,728 companies tracked

RevenueBase identified 5,728 marketing operations and planning software companies worldwide as of September 2026 and tracks 92,848 professional contacts across them, including 31,938 with verified work emails. The United States is the largest market and London the largest hub.

This list covers marketing operations and planning software companies worldwide, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 21, 2026. Country and city lists for marketing operations and planning software companies follow the table.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 21, 2026 86% judged on-target in blind review

5,728Companies

92,848Contacts tracked

31,938Verified emails

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The 25 largest marketing operations and planning software companies worldwide

Ranked by team size

Top 25 of 5,728 marketing operations and planning software companies worldwide, ranked by team size, largest first. Data refreshed Sep 21, 2026. RevenueBase Smart Search rates how each company's information relates to marketing operations and planning software companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Hubspot	Partial evidence	Cambridge, MA, United StatesHQ checked Sep 21, 2026	5,001-10,000	11,077 contacts →
	Partial evidence “HubSpot is a leading agentic customer platform that provides software and support to help businesses grow better.” Source: RevenueBase Database · checked Sep 21, 2026
2	Zoominfo	Indirect evidence	Vancouver, WA, United StatesHQ checked Sep 21, 2026	1,001-5,000	4,029 contacts →
	Indirect evidence “ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers.” Source: RevenueBase Database · checked Sep 21, 2026
3	Zeta Global	Partial evidence	New York, NY, United StatesHQ checked Sep 21, 2026	1,001-5,000	2,595 contacts →
	Partial evidence “At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the Impossible™ with superintelligent marketing.” Source: RevenueBase Database · checked Sep 21, 2026
4	Stackadapt	Indirect evidence	Toronto, ON, CanadaHQ checked Sep 21, 2026	1,001-5,000	1,633 contacts →
	Indirect evidence “StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision.” Source: RevenueBase Database · checked Sep 21, 2026
5	Optimizely	Partial evidence	New York, United StatesHQ checked Sep 21, 2026	1,001-5,000	1,584 contacts →
	Partial evidence “Optimizely is the AI platform for marketing, built for the experience-makers who shape how brands show up in the world.” Source: RevenueBase Database · checked Sep 21, 2026
6	Intuit Mailchimp	Partial evidence	Atlanta, GA, United StatesHQ checked Sep 21, 2026	1,001-5,000	1,483 contacts →
	Partial evidence “The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.” Source: RevenueBase Database · checked Sep 21, 2026
7	Verticurl A WPP Company	Partial evidence	SingaporeHQ checked Sep 21, 2026	1,001-5,000	1,256 contacts →
	Partial evidence “Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational organizations.” Source: RevenueBase Database · checked Sep 21, 2026
8	Centro	Strong evidence	Chicago, IL, United StatesHQ checked Sep 21, 2026	501-1,000	1,178 contacts →
	Strong evidence “Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise.” Source: RevenueBase Database · checked Sep 21, 2026
9	Demandscience	Indirect evidence	Boston, United StatesHQ checked Sep 21, 2026	1,001-5,000	1,087 contacts →
	Indirect evidence “With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach entire buyer groups, driving engagement and impact…” Source: RevenueBase Database · checked Sep 21, 2026
10	Mediaocean	Partial evidence	New York, NY, United StatesHQ checked Sep 21, 2026	1,001-5,000	1,050 contacts →
	Partial evidence “Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences.” Source: RevenueBase Database · checked Sep 21, 2026
11	Activecampaign	Partial evidence	Chicago, IL, United StatesHQ checked Sep 21, 2026	1,001-5,000	863 contacts →
	Partial evidence “ActiveCampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work.” Source: RevenueBase Database · checked Sep 21, 2026
12	Marigold	Partial evidence	Nashville, TN, United StatesHQ checked Sep 21, 2026	201-500	820 contacts →
	Partial evidence “Marigold is a global marketing technology company focused on delivering relationship marketing solutions for growing organizations.” Source: RevenueBase Database · checked Sep 21, 2026
13	simpli.fi	Indirect evidence	Fort Worth, TX, United StatesHQ checked Sep 21, 2026	501-1,000	680 contacts →
	Indirect evidence “Simpli.fi is a real-world media platform that connects digital intent with physical movement, helping brands reach audiences in the right place, at the right moment, to drive…” Source: RevenueBase Database · checked Sep 21, 2026
14	Movable INK	Indirect evidence	New York, NY, United StatesHQ checked Sep 21, 2026	501-1,000	672 contacts →
	Indirect evidence “Movable Ink helps marketers create more relevant customer experiences across email, mobile, and web through data activation, AI-powered decisioning, and personalization at scale.” Source: RevenueBase Database · checked Sep 21, 2026
15	Vertis Communications	Indirect evidence	Sussex, WI, United StatesHQ checked Sep 21, 2026	10001+	605 contacts →
	Indirect evidence “Vertis Communications was acquired by Quad/Graphics in January 2013.” Source: RevenueBase Database · checked Sep 21, 2026
16	Optimove	Partial evidence	New York, NY, United StatesHQ checked Sep 21, 2026	501-1,000	588 contacts →
	Partial evidence “Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly…” Source: RevenueBase Database · checked Sep 21, 2026
17	Adobe Marketo	Indirect evidence	San Jose, CA, United StatesHQ checked Sep 21, 2026	1,001-5,000	572 contacts →
	Indirect evidence “Adobe Marketo Engage offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.” Source: RevenueBase Database · checked Sep 21, 2026
18	Mavlers	Partial evidence	San Jose, CA, United StatesHQ checked Sep 21, 2026	501-1,000	488 contacts →
	Partial evidence “At Mavlers, we’re more than just a digital marketing and technology partner-we’re your behind-the-scenes powerhouse.” Source: RevenueBase Database · checked Sep 21, 2026
19	Numberly	Partial evidence	Paris, FranceHQ checked Sep 21, 2026	501-1,000	474 contacts →
	Partial evidence “Numberly, Marketing Technologist, is a major player in the field of data marketing.” Source: RevenueBase Database · checked Sep 21, 2026
20	Adsmurai	Partial evidence	Barcelona, United StatesHQ checked Sep 21, 2026	201-500	453 contacts →
	Partial evidence “Adsmurai is a Growth-Tech Partner that helps brands transform marketing into a connected, measurable, and scalable growth system.” Source: RevenueBase Database · checked Sep 21, 2026
21	Machintel	Indirect evidence	La Jolla, CA, United StatesHQ checked Sep 21, 2026	201-500	445 contacts →
	Indirect evidence “Machintel is dedicated to delivering transformative and affordable go-to-market solutions, ensuring a strong return on investment for brands, agencies, tech platforms, and…” Source: RevenueBase Database · checked Sep 21, 2026
22	Supermetrics	Partial evidence	Helsinki, FinlandHQ checked Sep 21, 2026	201-500	426 contacts →
	Partial evidence “Marketing data, wherever you need it.” Source: RevenueBase Database · checked Sep 21, 2026
23	HCL Unica	Strong evidence	Sunnyvale, CA, United StatesHQ checked Sep 21, 2026	10001+	381 contacts →
	Strong evidence “Collaborate, innovate and drive the business forward with HCLSoftware's Digital Transformation marketing software solution.” Source: RevenueBase Database · checked Sep 21, 2026
24	MAPP	Partial evidence	London, United KingdomHQ checked Sep 21, 2026	201-500	373 contacts →
	Partial evidence “Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud.” Source: RevenueBase Database · checked Sep 21, 2026
25	Hightouch	Partial evidence	San Francisco, CA, United StatesHQ checked Sep 21, 2026	201-500	358 contacts →
	Partial evidence “Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP.” Source: RevenueBase Database · checked Sep 21, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: marketing operations and planning software companies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names marketing operations and planning software companies.
Partial evidence: Its own public description names part of marketing operations and planning software companies, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name marketing operations and planning software companies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 5,728 marketing operations and planning software companies worldwide

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Marketing operations and planning software companies worldwide at a glance

As of Sep 21, 2026

34.4%Verified-email coverage

16.2Average contacts per company

1-10Median size (employees)

2.4%Largest-city concentration · London

Sep 21, 2026Page data refreshed

Companies by employee count

1-10

3,159

11-50

1,833

51-200

516

201-500

122

501-1,000

1,001-5,000

5,001-10,000

10001+

Email recency is reported on each country list linked below.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among marketing operations and planning software companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
Coverage: Every country. Country and city lists for marketing operations and planning software companies are linked below.
What qualifies: Companies worldwide whose own description of what they do matches “marketing operations and planning software companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names marketing operations and planning software companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among marketing operations and planning software companies, and records with no verified work email.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 31,938 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 21, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Marketing operations and planning software companies by location

31 lists · largest first

Every Marketing operations and planning software companies list RevenueBase publishes, by country and city. Counts are matching companies in each list as of its own refresh date.

Countries

Cities

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names marketing operations and planning software companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many marketing operations and planning software companies are there worldwide?

RevenueBase identified 5,728 marketing operations and planning software companies worldwide as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Hubspot, headquartered in Cambridge, tops this list with the largest team on record.

Which country has the most marketing operations and planning software companies?

The United States leads with 1,558 companies, followed by India (567) and the United Kingdom (288). Every marketing operations and planning software companies list by country and city is linked on this page.

Which city has the most marketing operations and planning software companies?

London leads with 137 headquartered companies, followed by New York (108) and Sao Paulo (80).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 31,938 verified decision-maker contacts tracked across these 5,728 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 21, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.