Company lists · Data refreshed September 2026
Top 25 Developer pr and marketing agencies worldwide
RevenueBase identified 96,698 developer pr and marketing agencies worldwide as of September 2026 and tracks 635,892 professional contacts across them, including 171,520 with verified work emails and 112,458 with mobile numbers. The United States is the largest market and London the largest hub.
This list covers developer pr and marketing agencies worldwide, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 29, 2026. Country and city lists for developer pr and marketing agencies follow the table.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest developer pr and marketing agencies worldwide
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 7,716 contacts → | ||||
Indirect evidence “At Deloitte Digital, we connect brands with the right strategies and tools to create great impact.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 2 | 4,191 contacts → | ||||
Indirect evidence “Weber Shandwick is the earned-first global communications agency.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 3 | 3,874 contacts → | ||||
Indirect evidence “McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the irrefutable leader in the business of creativity.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 4 | 3,574 contacts → | ||||
Indirect evidence “J.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 5 | 3,247 contacts → | ||||
Indirect evidence “Hello.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 6 | 2,648 contacts → | ||||
Indirect evidence “Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward-harnessing the power of creativity to solve business problems and deliver…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 7 | 1,727 contacts → | ||||
Partial evidence “Omnicom is the world’s leading marketing and sales company, built for intelligent growth in the next era.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 8 | 1,277 contacts → | ||||
Indirect evidence “FSB Comunicações is an Integrated Communications agency focused on results.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 9 | 1,255 contacts → | ||||
Indirect evidence “TBC is an independently owned, full-service branding, advertising and strategic communications agency with headquarters in Baltimore, Maryland, USA.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 10 | 1,207 contacts → | ||||
Indirect evidence “We build enduring brands that move people and markets through the radical creativity of Truth Well Told™.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 11 | 1,152 contacts → | ||||
Partial evidence “We’ve been delivering marketing and communications since 1961.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 12 | 1,151 contacts → | ||||
Indirect evidence “We are a global public relations agency that helps companies create change that matters.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 13 | 963 contacts → | ||||
Indirect evidence “Media.Monks, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 14 | 944 contacts → | ||||
Indirect evidence “Scholz & Friends provides an all-inclusive selection of resources to assist client partners in sharing their stories and ideas.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 15 | 903 contacts → | ||||
Indirect evidence “1300+ People.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 16 | 887 contacts → | ||||
Partial evidence “Zeno Group is the fiercely independent and global, integrated communications agency, born from PR.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 17 | 872 contacts → | ||||
Indirect evidence “We are a full-service communications agency behind some of the world’s most revered and iconic brands.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 18 | 860 contacts → | ||||
Partial evidence “IVE Group is Australia’s largest diversified marketing company.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 19 | 816 contacts → | ||||
Partial evidence “MERGE is a marketing and technology agency built for the intersection of health and wellness.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 20 | 815 contacts → | ||||
Partial evidence “Ruder Finn is one of the world’s largest global independent integrated marketing and communications agencies, leading at the intersection of technology, human creativity, and…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 21 | 756 contacts → | ||||
Partial evidence “Ultimate Minds is a professional consulting and marketing firm dedicated to empowering businesses, nonprofits, and startups with smart, affordable, and results-driven solutions.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 22 | 750 contacts → | ||||
Partial evidence “In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 23 | 744 contacts → | ||||
Indirect evidence “Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 24 | 708 contacts → | ||||
Partial evidence “Doner unlocks all the tools of Modern marketing to build lasting connections with every day, Main Street consumers.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 25 | 698 contacts → | ||||
Indirect evidence “Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: developer pr and marketing agencies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names developer pr and marketing agencies.
- Partial evidence
- Its own public description names part of developer pr and marketing agencies, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name developer pr and marketing agencies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 96,698 developer pr and marketing agencies worldwide
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Developer pr and marketing agencies worldwide at a glance
As of Sep 29, 2026Companies by employee count
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among developer pr and marketing agencies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- Coverage
- 40 countries, largest first: the United States, the United Kingdom, Brazil, Canada, Germany, Italy, Australia, Mexico, France, the Netherlands and 30 more. Country and city lists for developer pr and marketing agencies are linked below.
- What qualifies
- Companies worldwide whose own description of what they do matches “developer pr and marketing agencies”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names developer pr and marketing agencies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among developer pr and marketing agencies, and records with no verified work email.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 171,520 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 29, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Developer pr and marketing agencies by location
406 lists · largest firstEvery Developer pr and marketing agencies list RevenueBase publishes, by country and city. Counts are matching companies in each list as of its own refresh date.
Countries
- Developer pr and marketing agencies based in the United States35,918
- Developer pr and marketing agencies based in the United Kingdom10,282
- Developer pr and marketing agencies based in Brazil9,341
- Developer pr and marketing agencies based in Canada5,210
- Developer pr and marketing agencies based in Germany4,506
- Developer pr and marketing agencies based in Italy4,109
- Developer pr and marketing agencies based in Australia4,034
- Developer pr and marketing agencies based in Mexico2,801
- Developer pr and marketing agencies based in France2,628
- Developer pr and marketing agencies based in the Netherlands2,366
- Developer pr and marketing agencies based in South Africa2,349
- Developer pr and marketing agencies based in Spain1,976
- Developer pr and marketing agencies based in Argentina1,974
- Developer pr and marketing agencies based in Poland1,448
- Developer pr and marketing agencies based in Portugal1,041
- Developer pr and marketing agencies based in Sweden869
- Developer pr and marketing agencies based in Israel612
- Developer pr and marketing agencies based in Ukraine563
- Developer pr and marketing agencies based in Switzerland521
- Developer pr and marketing agencies based in Serbia395
- Developer pr and marketing agencies based in Romania392
- Developer pr and marketing agencies based in Belgium388
- Developer pr and marketing agencies based in Finland373
- Developer pr and marketing agencies based in Austria344
- Developer pr and marketing agencies based in Croatia335
- Developer pr and marketing agencies based in New Zealand263
- Developer pr and marketing agencies based in Ireland242
- Developer pr and marketing agencies based in Denmark238
- Developer pr and marketing agencies based in Bulgaria179
- Developer pr and marketing agencies based in Estonia162
- Developer pr and marketing agencies based in Slovenia150
- Developer pr and marketing agencies based in Bosnia and Herzegovina124
- Developer pr and marketing agencies based in North Macedonia110
- Developer pr and marketing agencies based in Luxembourg90
- Developer pr and marketing agencies based in Slovakia88
- Developer pr and marketing agencies based in Cyprus81
- Developer pr and marketing agencies based in Lithuania63
- Developer pr and marketing agencies based in Latvia62
Cities
- Developer pr and marketing agencies based in London, United Kingdom3,381
- Developer pr and marketing agencies based in New York, United States2,291
- Developer pr and marketing agencies based in Sao Paulo, Brazil2,081
- Developer pr and marketing agencies based in Los Angeles, United States1,497
- Developer pr and marketing agencies based in Toronto, Canada1,284
- Developer pr and marketing agencies based in Miami, United States849
- Developer pr and marketing agencies based in Chicago, United States726
- Developer pr and marketing agencies based in Atlanta, United States712
- Developer pr and marketing agencies based in Sydney, Australia640
- Developer pr and marketing agencies based in Paris, France639
- Developer pr and marketing agencies based in Johannesburg, South Africa612
- Developer pr and marketing agencies based in Houston, United States597
- Developer pr and marketing agencies based in Rio De Janeiro, Brazil587
- Developer pr and marketing agencies based in Melbourne, Australia576
- Developer pr and marketing agencies based in Dallas, United States531
- Developer pr and marketing agencies based in Austin, United States523
- Developer pr and marketing agencies based in Buenos Aires, Argentina478
- Developer pr and marketing agencies based in Madrid, Spain475
- Developer pr and marketing agencies based in Vancouver, Canada469
- Developer pr and marketing agencies based in Cape Town, South Africa458
- Developer pr and marketing agencies based in Montreal, Canada443
- Developer pr and marketing agencies based in Berlin, Germany432
- Developer pr and marketing agencies based in Denver, United States421
- Developer pr and marketing agencies based in San Diego, United States418
- Developer pr and marketing agencies based in San Francisco, United States418
- Developer pr and marketing agencies based in Curitiba, Brazil377
- Developer pr and marketing agencies based in Ciudad De Mexico, Mexico343
- Developer pr and marketing agencies based in Manchester, United Kingdom343
- Developer pr and marketing agencies based in Warszawa, Poland342
- Developer pr and marketing agencies based in Hamburg, Germany332
- Developer pr and marketing agencies based in Boston, United States331
- Developer pr and marketing agencies based in Stockholm, Sweden324
- Developer pr and marketing agencies based in Belo Horizonte, Brazil319
- Developer pr and marketing agencies based in Orlando, United States309
- Developer pr and marketing agencies based in Washington, United States309
- Developer pr and marketing agencies based in Calgary, Canada296
- Developer pr and marketing agencies based in Phoenix, United States287
- Developer pr and marketing agencies based in Las Vegas, United States285
- Developer pr and marketing agencies based in Portland, United States283
- Developer pr and marketing agencies based in Barcelona, Spain277
- Developer pr and marketing agencies based in Tampa, United States275
- Developer pr and marketing agencies based in Seattle, United States261
- Developer pr and marketing agencies based in Nashville, United States254
- Developer pr and marketing agencies based in Brisbane, Australia251
- Developer pr and marketing agencies based in Philadelphia, United States248
- Developer pr and marketing agencies based in Charlotte, United States246
- Developer pr and marketing agencies based in Minneapolis, United States240
- Developer pr and marketing agencies based in Lisboa, Portugal222
- Developer pr and marketing agencies based in Birmingham, United Kingdom216
- Developer pr and marketing agencies based in Ciudad Autonoma De Buenos Aires, Argentina202
- Developer pr and marketing agencies based in Belgrade, Serbia199
- Developer pr and marketing agencies based in Porto Alegre, Brazil198
- Developer pr and marketing agencies based in San Antonio, United States193
- Developer pr and marketing agencies based in Leeds, United Kingdom186
- Developer pr and marketing agencies based in New York City, United States180
- Developer pr and marketing agencies based in Tel Aviv, Israel180
- Developer pr and marketing agencies based in Fort Lauderdale, United States173
- Developer pr and marketing agencies based in Campinas, Brazil172
- Developer pr and marketing agencies based in Raleigh, United States165
- Developer pr and marketing agencies based in Monterrey, Mexico162
- Developer pr and marketing agencies based in Perth, Australia161
- Developer pr and marketing agencies based in Salvador, Brazil161
- Developer pr and marketing agencies based in Helsinki, Finland160
- Developer pr and marketing agencies based in Fortaleza, Brazil159
- Developer pr and marketing agencies based in Columbus, United States158
- Developer pr and marketing agencies based in Glasgow, United Kingdom158
- Developer pr and marketing agencies based in Zagreb, Croatia155
- Developer pr and marketing agencies based in Scottsdale, United States154
- Developer pr and marketing agencies based in Warsaw, Poland154
- Developer pr and marketing agencies based in Pretoria, South Africa153
- Developer pr and marketing agencies based in Recife, Brazil153
- Developer pr and marketing agencies based in Edmonton, Canada152
- Developer pr and marketing agencies based in Irvine, United States152
- Developer pr and marketing agencies based in Indianapolis, United States149
- Developer pr and marketing agencies based in Brasilia, Brazil147
- Developer pr and marketing agencies based in Brooklyn, United States147
- Developer pr and marketing agencies based in Ottawa, Canada147
- Developer pr and marketing agencies based in Pittsburgh, United States147
- Developer pr and marketing agencies based in Adelaide, Australia143
- Developer pr and marketing agencies based in Sheridan, United States142
- Developer pr and marketing agencies based in Jacksonville, United States140
- Developer pr and marketing agencies based in Bucharest, Romania139
- Developer pr and marketing agencies based in Detroit, United States139
- Developer pr and marketing agencies based in Guadalajara, Mexico137
- Developer pr and marketing agencies based in Kansas City, United States132
- Developer pr and marketing agencies based in Bristol, United Kingdom129
- Developer pr and marketing agencies based in Tallinn, Estonia128
- Developer pr and marketing agencies based in Cincinnati, United States124
- Developer pr and marketing agencies based in Cleveland, United States121
- Developer pr and marketing agencies based in Auckland, New Zealand119
- Developer pr and marketing agencies based in Richmond, United States113
- Developer pr and marketing agencies based in Baltimore, United States111
- Developer pr and marketing agencies based in Boca Raton, United States111
- Developer pr and marketing agencies based in Cdmx, Mexico110
- Developer pr and marketing agencies based in Kyiv, Ukraine110
- Developer pr and marketing agencies based in Kiev, Ukraine108
- Developer pr and marketing agencies based in Wilmington, United States107
- Developer pr and marketing agencies based in Sacramento, United States106
- Developer pr and marketing agencies based in Edinburgh, United Kingdom105
- Developer pr and marketing agencies based in Greenville, United States103
- Developer pr and marketing agencies based in Louisville, United States103
- Developer pr and marketing agencies based in Wien, Austria103
- Developer pr and marketing agencies based in Mississauga, Canada102
- Developer pr and marketing agencies based in Salt Lake City, United States102
- Developer pr and marketing agencies based in San Jose, United States101
- Developer pr and marketing agencies based in Charleston, United States100
- Developer pr and marketing agencies based in Durban, South Africa100
- Developer pr and marketing agencies based in Milwaukee, United States100
- Developer pr and marketing agencies based in Beverly Hills, United States98
- Developer pr and marketing agencies based in Porto, Portugal98
- Developer pr and marketing agencies based in Sofia, Bulgaria98
- Developer pr and marketing agencies based in Fort Worth, United States97
- Developer pr and marketing agencies based in Lisbon, Portugal95
- Developer pr and marketing agencies based in Mexico City, Mexico94
- Developer pr and marketing agencies based in Mexico, Mexico94
- Developer pr and marketing agencies based in West Palm Beach, United States94
- Developer pr and marketing agencies based in Birmingham, United States93
- Developer pr and marketing agencies based in Grand Rapids, United States93
- Developer pr and marketing agencies based in Munich, Germany93
- Developer pr and marketing agencies based in Newport Beach, United States93
- Developer pr and marketing agencies based in Gold Coast, Australia92
- Developer pr and marketing agencies based in Lyon, France92
- Developer pr and marketing agencies based in Santa Monica, United States92
- Developer pr and marketing agencies based in New Orleans, United States90
- Developer pr and marketing agencies based in Nottingham, United Kingdom88
- Developer pr and marketing agencies based in Stuttgart, Germany86
- Developer pr and marketing agencies based in Tulsa, United States85
- Developer pr and marketing agencies based in Valencia, Spain84
- Developer pr and marketing agencies based in Sorocaba, Brazil82
- Developer pr and marketing agencies based in Sandton, South Africa81
- Developer pr and marketing agencies based in Liverpool, United Kingdom80
- Developer pr and marketing agencies based in Madison, United States80
- Developer pr and marketing agencies based in Columbia, United States77
- Developer pr and marketing agencies based in Springfield, United States77
- Developer pr and marketing agencies based in Dublin, Ireland75
- Developer pr and marketing agencies based in Guarulhos, Brazil75
- Developer pr and marketing agencies based in London, Canada75
- Developer pr and marketing agencies based in Frankfurt Am Main, Germany74
- Developer pr and marketing agencies based in Zurich, Switzerland74
- Developer pr and marketing agencies based in Barueri, Brazil72
- Developer pr and marketing agencies based in Bordeaux, France72
- Developer pr and marketing agencies based in Brighton, United Kingdom72
- Developer pr and marketing agencies based in Knoxville, United States71
- Developer pr and marketing agencies based in Londrina, Brazil71
- Developer pr and marketing agencies based in Rochester, United States71
- Developer pr and marketing agencies based in Winnipeg, Canada71
- Developer pr and marketing agencies based in Omaha, United States70
- Developer pr and marketing agencies based in Capital Federal, Argentina68
- Developer pr and marketing agencies based in Honolulu, United States68
- Developer pr and marketing agencies based in Zapopan, Mexico68
- Developer pr and marketing agencies based in Plano, United States67
- Developer pr and marketing agencies based in Sarasota, United States67
- Developer pr and marketing agencies based in Ljubljana, Slovenia66
- Developer pr and marketing agencies based in Buffalo, United States65
- Developer pr and marketing agencies based in Newcastle Upon Tyne, United Kingdom65
- Developer pr and marketing agencies based in Sheffield, United Kingdom65
- Developer pr and marketing agencies based in West Hollywood, United States65
- Developer pr and marketing agencies based in Colorado Springs, United States64
- Developer pr and marketing agencies based in Cardiff, United Kingdom63
- Developer pr and marketing agencies based in Naples, United States62
- Developer pr and marketing agencies based in Oklahoma City, United States62
- Developer pr and marketing agencies based in Victoria, Canada62
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names developer pr and marketing agencies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many developer pr and marketing agencies are there worldwide?
RevenueBase identified 96,698 developer pr and marketing agencies worldwide as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Deloitte Digital, headquartered in Canberra, tops this list with the largest team on record.
Which country has the most developer pr and marketing agencies?
The United States leads with 35,918 companies, followed by the United Kingdom (10,282) and Brazil (9,341). Every developer pr and marketing agencies list by country and city is linked on this page.
Which city has the most developer pr and marketing agencies?
London leads with 3468 headquartered companies, followed by New York (2291) and Sao Paulo (2081).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 171,520 verified decision-maker contacts tracked across these 96,698 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 29, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.