Company lists · Data refreshed September 2026
Top 25 Cross-channel advertising agencies worldwide
RevenueBase identified 74,568 cross-channel advertising agencies worldwide as of September 2026 and tracks 860,851 professional contacts across them, including 232,326 with verified work emails and 154,275 with mobile numbers. The United States is the largest market and London the largest hub.
This list covers cross-channel advertising agencies worldwide, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 29, 2026. Country and city lists for cross-channel advertising agencies follow the table.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest cross-channel advertising agencies worldwide
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 12,165 contacts → | ||||
Indirect evidence “Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 2 | 9,567 contacts → | ||||
Indirect evidence “Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 3 | 7,716 contacts → | ||||
Indirect evidence “At Deloitte Digital, we connect brands with the right strategies and tools to create great impact.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 4 | 6,901 contacts → | ||||
Indirect evidence “Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 5 | 5,520 contacts → | ||||
Indirect evidence “With a history that dates back over 80 years, Starcom is a global communications planning and media leader.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 6 | 5,385 contacts → | ||||
Indirect evidence “Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 7 | 5,287 contacts → | ||||
Indirect evidence “Clinic is an independent creative agency.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 8 | 4,963 contacts → | ||||
Indirect evidence “IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 9 | 4,319 contacts → | ||||
Indirect evidence “Havas Creative Network is part of Havas, one of the world's largest communications groups.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 10 | 4,307 contacts → | ||||
Indirect evidence “It's more than just clicks.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 11 | 4,068 contacts → | ||||
Indirect evidence “Welcome to PHD.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 12 | 3,989 contacts → | ||||
Indirect evidence “Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, delivers transformational experiences for consumers, clients, and talent.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 13 | 3,874 contacts → | ||||
Indirect evidence “McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is the irrefutable leader in the business of creativity.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 14 | 3,692 contacts → | ||||
Indirect evidence “We discover the breakthroughs that brands need to win.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 15 | 3,670 contacts → | ||||
Indirect evidence “iO is an AI-native partner in marketing and technology, with experts across 12 campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 16 | 3,587 contacts → | ||||
Indirect evidence “SGK, part of the Propelis Group, is a global brand and content production agency.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 17 | 3,574 contacts → | ||||
Indirect evidence “J.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 18 | 2,980 contacts → | ||||
Indirect evidence “Initiative unlocks business growth for the world’s most ambitious brands.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 19 | 2,944 contacts → | ||||
Partial evidence “Saatchi & Saatchi is a leading global communications and advertising network known for its impactful creative ideas that generate powerful emotional connections between consumers…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 20 | 2,822 contacts → | ||||
Indirect evidence “As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 21 | 2,671 contacts → | ||||
Indirect evidence “Other.™ is a modern integrated media agency built for marketers who need more from their agency partner.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 22 | 2,654 contacts → | ||||
Indirect evidence “Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 23 | 2,648 contacts → | ||||
Indirect evidence “Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward-harnessing the power of creativity to solve business problems and deliver…” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 24 | 2,531 contacts → | ||||
Indirect evidence “You can either adapt to change, ignore it or lead it.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
| 25 | 2,368 contacts → | ||||
Indirect evidence “Horizon Media is a leader in driving business-based outcomes for marketers.” Source: RevenueBase Database · checked Sep 29, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: cross-channel advertising agencies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names cross-channel advertising agencies.
- Partial evidence
- Its own public description names part of cross-channel advertising agencies, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name cross-channel advertising agencies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 74,568 cross-channel advertising agencies worldwide
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Cross-channel advertising agencies worldwide at a glance
As of Sep 29, 2026Companies by employee count
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among cross-channel advertising agencies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- Coverage
- 43 countries, largest first: the United States, Brazil, the United Kingdom, Germany, Canada, Spain, Australia, Mexico, Italy, France and 33 more. Country and city lists for cross-channel advertising agencies are linked below.
- What qualifies
- Companies worldwide whose own description of what they do matches “cross-channel advertising agencies”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names cross-channel advertising agencies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among cross-channel advertising agencies, and records with no verified work email.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 232,326 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 29, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Cross-channel advertising agencies by location
337 lists · largest firstEvery Cross-channel advertising agencies list RevenueBase publishes, by country and city. Counts are matching companies in each list as of its own refresh date.
Countries
- Cross-channel advertising agencies based in the United States25,722
- Cross-channel advertising agencies based in Brazil7,165
- Cross-channel advertising agencies based in the United Kingdom6,517
- Cross-channel advertising agencies based in Germany4,155
- Cross-channel advertising agencies based in Canada3,162
- Cross-channel advertising agencies based in Spain2,950
- Cross-channel advertising agencies based in Australia2,797
- Cross-channel advertising agencies based in Mexico2,568
- Cross-channel advertising agencies based in Italy2,101
- Cross-channel advertising agencies based in France2,014
- Cross-channel advertising agencies based in the Netherlands1,994
- Cross-channel advertising agencies based in South Africa1,731
- Cross-channel advertising agencies based in Argentina1,513
- Cross-channel advertising agencies based in Poland1,243
- Cross-channel advertising agencies based in Sweden741
- Cross-channel advertising agencies based in Portugal715
- Cross-channel advertising agencies based in Switzerland675
- Cross-channel advertising agencies based in Austria631
- Cross-channel advertising agencies based in Belgium600
- Cross-channel advertising agencies based in Israel525
- Cross-channel advertising agencies based in Romania505
- Cross-channel advertising agencies based in Greece460
- Cross-channel advertising agencies based in New Zealand418
- Cross-channel advertising agencies based in Denmark415
- Cross-channel advertising agencies based in Ukraine341
- Cross-channel advertising agencies based in Norway319
- Cross-channel advertising agencies based in Ireland301
- Cross-channel advertising agencies based in Finland275
- Cross-channel advertising agencies based in Bulgaria264
- Cross-channel advertising agencies based in Serbia250
- Cross-channel advertising agencies based in Hungary245
- Cross-channel advertising agencies based in Croatia195
- Cross-channel advertising agencies based in Slovakia154
- Cross-channel advertising agencies based in Cyprus136
- Cross-channel advertising agencies based in Estonia115
- Cross-channel advertising agencies based in Albania113
- Cross-channel advertising agencies based in Slovenia112
- Cross-channel advertising agencies based in Lithuania110
- Cross-channel advertising agencies based in Latvia89
- Cross-channel advertising agencies based in Bosnia and Herzegovina82
- Cross-channel advertising agencies based in Malta61
- Cross-channel advertising agencies based in Luxembourg54
Cities
- Cross-channel advertising agencies based in London, United Kingdom2,402
- Cross-channel advertising agencies based in New York, United States1,682
- Cross-channel advertising agencies based in Sao Paulo, Brazil1,648
- Cross-channel advertising agencies based in Los Angeles, United States1,191
- Cross-channel advertising agencies based in Toronto, Canada814
- Cross-channel advertising agencies based in Madrid, Spain804
- Cross-channel advertising agencies based in Miami, United States599
- Cross-channel advertising agencies based in Paris, France598
- Cross-channel advertising agencies based in Chicago, United States553
- Cross-channel advertising agencies based in Atlanta, United States506
- Cross-channel advertising agencies based in Sydney, Australia482
- Cross-channel advertising agencies based in Barcelona, Spain479
- Cross-channel advertising agencies based in Johannesburg, South Africa464
- Cross-channel advertising agencies based in Rio De Janeiro, Brazil404
- Cross-channel advertising agencies based in Houston, United States394
- Cross-channel advertising agencies based in Dallas, United States391
- Cross-channel advertising agencies based in Berlin, Germany359
- Cross-channel advertising agencies based in Melbourne, Australia353
- Cross-channel advertising agencies based in Buenos Aires, Argentina345
- Cross-channel advertising agencies based in Cape Town, South Africa338
- Cross-channel advertising agencies based in Warszawa, Poland330
- Cross-channel advertising agencies based in Austin, United States329
- Cross-channel advertising agencies based in Hamburg, Germany323
- Cross-channel advertising agencies based in Stockholm, Sweden309
- Cross-channel advertising agencies based in Montreal, Canada305
- Cross-channel advertising agencies based in San Francisco, United States294
- Cross-channel advertising agencies based in Vancouver, Canada293
- Cross-channel advertising agencies based in Denver, United States287
- Cross-channel advertising agencies based in San Diego, United States275
- Cross-channel advertising agencies based in Curitiba, Brazil267
- Cross-channel advertising agencies based in Belo Horizonte, Brazil234
- Cross-channel advertising agencies based in Manchester, United Kingdom225
- Cross-channel advertising agencies based in Milano, Italy218
- Cross-channel advertising agencies based in Seattle, United States217
- Cross-channel advertising agencies based in Auckland, New Zealand216
- Cross-channel advertising agencies based in Orlando, United States216
- Cross-channel advertising agencies based in Boston, United States210
- Cross-channel advertising agencies based in Portland, United States210
- Cross-channel advertising agencies based in Las Vegas, United States204
- Cross-channel advertising agencies based in Phoenix, United States193
- Cross-channel advertising agencies based in Tampa, United States189
- Cross-channel advertising agencies based in Bucharest, Romania184
- Cross-channel advertising agencies based in Charlotte, United States183
- Cross-channel advertising agencies based in Philadelphia, United States178
- Cross-channel advertising agencies based in Washington, United States176
- Cross-channel advertising agencies based in Calgary, Canada174
- Cross-channel advertising agencies based in Minneapolis, United States172
- Cross-channel advertising agencies based in Ciudad Autonoma De Buenos Aires, Argentina163
- Cross-channel advertising agencies based in Nashville, United States162
- Cross-channel advertising agencies based in Wien, Austria153
- Cross-channel advertising agencies based in Brisbane, Australia150
- Cross-channel advertising agencies based in Warsaw, Poland150
- Cross-channel advertising agencies based in Leeds, United Kingdom149
- Cross-channel advertising agencies based in Monterrey, Mexico148
- Cross-channel advertising agencies based in Belgrade, Serbia145
- Cross-channel advertising agencies based in Lisboa, Portugal143
- Cross-channel advertising agencies based in Athens, Greece142
- Cross-channel advertising agencies based in Birmingham, United Kingdom141
- Cross-channel advertising agencies based in Budapest, Hungary140
- Cross-channel advertising agencies based in Porto Alegre, Brazil139
- Cross-channel advertising agencies based in Sofia, Bulgaria139
- Cross-channel advertising agencies based in Roma, Italy138
- Cross-channel advertising agencies based in Oslo, Norway136
- Cross-channel advertising agencies based in San Antonio, United States135
- Cross-channel advertising agencies based in Campinas, Brazil133
- Cross-channel advertising agencies based in Helsinki, Finland131
- Cross-channel advertising agencies based in Recife, Brazil129
- Cross-channel advertising agencies based in Milan, Italy128
- Cross-channel advertising agencies based in Zurich, Switzerland128
- Cross-channel advertising agencies based in Brooklyn, United States125
- Cross-channel advertising agencies based in Brasilia, Brazil122
- Cross-channel advertising agencies based in Guadalajara, Mexico122
- Cross-channel advertising agencies based in New York City, United States121
- Cross-channel advertising agencies based in Columbus, United States119
- Cross-channel advertising agencies based in Irvine, United States119
- Cross-channel advertising agencies based in Fortaleza, Brazil117
- Cross-channel advertising agencies based in Cdmx, Mexico115
- Cross-channel advertising agencies based in Salvador, Brazil115
- Cross-channel advertising agencies based in Fort Lauderdale, United States114
- Cross-channel advertising agencies based in Indianapolis, United States110
- Cross-channel advertising agencies based in Scottsdale, United States108
- Cross-channel advertising agencies based in Pittsburgh, United States104
- Cross-channel advertising agencies based in Pretoria, South Africa101
- Cross-channel advertising agencies based in Raleigh, United States99
- Cross-channel advertising agencies based in Cincinnati, United States98
- Cross-channel advertising agencies based in Jacksonville, United States98
- Cross-channel advertising agencies based in Valencia, Spain98
- Cross-channel advertising agencies based in Salt Lake City, United States97
- Cross-channel advertising agencies based in Stuttgart, Germany95
- Cross-channel advertising agencies based in Bratislava, Slovakia94
- Cross-channel advertising agencies based in Zagreb, Croatia94
- Cross-channel advertising agencies based in Dublin, Ireland93
- Cross-channel advertising agencies based in Adelaide, Australia92
- Cross-channel advertising agencies based in Edmonton, Canada92
- Cross-channel advertising agencies based in Wilmington, United States92
- Cross-channel advertising agencies based in Detroit, United States91
- Cross-channel advertising agencies based in Mexico City, Mexico90
- Cross-channel advertising agencies based in Glasgow, United Kingdom89
- Cross-channel advertising agencies based in Perth, Australia89
- Cross-channel advertising agencies based in Sheridan, United States89
- Cross-channel advertising agencies based in Tallinn, Estonia89
- Cross-channel advertising agencies based in Cleveland, United States86
- Cross-channel advertising agencies based in Richmond, United States84
- Cross-channel advertising agencies based in Ottawa, Canada83
- Cross-channel advertising agencies based in Boca Raton, United States81
- Cross-channel advertising agencies based in Louisville, United States80
- Cross-channel advertising agencies based in Vilnius, Lithuania80
- Cross-channel advertising agencies based in Kansas City, United States79
- Cross-channel advertising agencies based in Riga, Latvia79
- Cross-channel advertising agencies based in Sacramento, United States79
- Cross-channel advertising agencies based in Bristol, United Kingdom76
- Cross-channel advertising agencies based in Lyon, France76
- Cross-channel advertising agencies based in Baltimore, United States75
- Cross-channel advertising agencies based in Durban, South Africa75
- Cross-channel advertising agencies based in Kyiv, Ukraine75
- Cross-channel advertising agencies based in Milwaukee, United States75
- Cross-channel advertising agencies based in Birmingham, United States73
- Cross-channel advertising agencies based in Edinburgh, United Kingdom73
- Cross-channel advertising agencies based in Santa Monica, United States71
- Cross-channel advertising agencies based in Sandton, South Africa70
- Cross-channel advertising agencies based in Newport Beach, United States69
- Cross-channel advertising agencies based in Copenhagen, Denmark68
- Cross-channel advertising agencies based in Fort Worth, United States67
- Cross-channel advertising agencies based in Greenville, United States67
- Cross-channel advertising agencies based in Rochester, United States67
- Cross-channel advertising agencies based in Torino, Italy67
- Cross-channel advertising agencies based in Zapopan, Mexico67
- Cross-channel advertising agencies based in Capital Federal, Argentina66
- Cross-channel advertising agencies based in Bucuresti, Romania65
- Cross-channel advertising agencies based in Frankfurt Am Main, Germany65
- Cross-channel advertising agencies based in Springfield, United States65
- Cross-channel advertising agencies based in Mississauga, Canada64
- Cross-channel advertising agencies based in Porto, Portugal64
- Cross-channel advertising agencies based in New Orleans, United States63
- Cross-channel advertising agencies based in Sorocaba, Brazil63
- Cross-channel advertising agencies based in Tulsa, United States62
- Cross-channel advertising agencies based in Vienna, Austria62
- Cross-channel advertising agencies based in Munich, Germany61
- Cross-channel advertising agencies based in Plano, United States61
- Cross-channel advertising agencies based in Rome, Italy60
- Cross-channel advertising agencies based in West Palm Beach, United States60
- Cross-channel advertising agencies based in Grand Rapids, United States59
- Cross-channel advertising agencies based in Madison, United States57
- Cross-channel advertising agencies based in Buffalo, United States56
- Cross-channel advertising agencies based in San Jose, United States56
- Cross-channel advertising agencies based in Santos, Brazil56
- Cross-channel advertising agencies based in Barueri, Brazil54
- Cross-channel advertising agencies based in Ljubljana, Slovenia54
- Cross-channel advertising agencies based in Tirana, Albania53
- Cross-channel advertising agencies based in Rosario, Argentina52
- Cross-channel advertising agencies based in Beverly Hills, United States51
- Cross-channel advertising agencies based in Liverpool, United Kingdom51
- Cross-channel advertising agencies based in Columbia, United States50
- Cross-channel advertising agencies based in Guarulhos, Brazil50
- Cross-channel advertising agencies based in Lisbon, Portugal50
- Cross-channel advertising agencies based in Miami Beach, United States50
- Cross-channel advertising agencies based in Burbank, United States49
- Cross-channel advertising agencies based in Essen, Germany49
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names cross-channel advertising agencies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many cross-channel advertising agencies are there worldwide?
RevenueBase identified 74,568 cross-channel advertising agencies worldwide as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Ogilvy, headquartered in New York, tops this list with the largest team on record.
Which country has the most cross-channel advertising agencies?
The United States leads with 25,722 companies, followed by Brazil (7,165) and the United Kingdom (6,517). Every cross-channel advertising agencies list by country and city is linked on this page.
Which city has the most cross-channel advertising agencies?
London leads with 2456 headquartered companies, followed by New York (1682) and Sao Paulo (1648).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 232,326 verified decision-maker contacts tracked across these 74,568 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 29, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.