Company lists · Data refreshed September 2026
Top 25 Bookmakers and oddsmakers based in the United Kingdom
RevenueBase identified 140 bookmakers and oddsmakers headquartered in the United Kingdom as of September 2026 and tracks 28,000 professional contacts across them, including 5,685 with verified work emails. London is the largest hub.
This list covers bookmakers and oddsmakers headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 19, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest bookmakers and oddsmakers based in the United Kingdom
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 6,614 contacts → | ||||
Indirect evidence “We’re one of the world’s leading online gambling companies, revolutionising the industry since Founded by Denise Coates CBE, we now employ over people and serve over 120 million…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 2 | 4,562 contacts → | ||||
Indirect evidence “Ladbrokes Coral provides customers with exciting, simple and responsible betting and gaming experiences, delivered by the most passionate and committed people in the industry.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 3 | 1,145 contacts → | ||||
Indirect evidence “Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 4 | 1,050 contacts → | ||||
Indirect evidence “OpenBet is the trusted partner for the world’s biggest betting and gaming brands, delivering the industry’s most advanced betting technology, content, and services.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 5 | 753 contacts → | ||||
Indirect evidence “Our mission is to drive value for betting operators globally through the supply of high-margin short-form betting content.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 6 | 688 contacts → | ||||
Indirect evidence “At Betfair, we play things our way.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 7 | 526 contacts → | ||||
Indirect evidence “Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 8 | 197 contacts → | ||||
Indirect evidence “Angstrom is a data driven sports forecasting business specialising in odds generation, trading & risk management.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 9 | 181 contacts → | ||||
Indirect evidence “Our proprietary modelling, AI, and machine learning capabilities set the standard for innovation and delivering higher margins across all major sports and leagues.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 10 | 156 contacts → | ||||
Indirect evidence “Welcome to the future of betting.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 11 | 125 contacts → | ||||
Indirect evidence “BetInvest is a UK-incorporated, full-cycle international sports entertainment tech provider with over twenty years of experience, currently operating worldwide.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 12 | 99 contacts → | ||||
Indirect evidence “Pronet Gaming offers a next generation platform that delivers the gaming experience of the future.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 13 | 90 contacts → | ||||
Indirect evidence “Playbook Engineering offers a global betting platform that provides a service to established operators and new entrants who are looking to disrupt the industry.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 14 | 52 contacts → | ||||
Indirect evidence “oddschecker is the UK’s #1 Odds Comparison site and is made up of a team of over 100 motivated and hardworking individuals based around the globe.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 15 | 44 contacts → | ||||
Indirect evidence “We deliver market-leading returns on turnover for regulated sportsbooks through a bespoke suite of pricing, trading, risk management and analytics.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 16 | 39 contacts → | ||||
Indirect evidence “With offices in the UK and Singapore, we have a global presence across key territories and are trusted by 300+ major brands within the sports and betting industry.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 17 | 38 contacts → | ||||
Indirect evidence “Fitzdares is for the discerning sports fan and strictly adheres to 18+ only membership.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 18 | 29 contacts → | ||||
Indirect evidence “Established in 2016, CopyBet is an innovative Sportsbook that encompasses a broad spectrum of services for successful betting with over 140K pre-match events monthly.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 19 | 27 contacts → | ||||
Indirect evidence “Goodwin Racing Ltd are a privately owned family business based in Uckfield, East Sussex that started life from humble beginnings in 1997 from a single betting shop.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 20 | 25 contacts → | ||||
Indirect evidence Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 21 | 24 contacts → | ||||
Partial evidence “Abelson Sports supply data, odds and technical services to all the top tier bookmakers in the UK along with many of the biggest media corporations in Europe and across the world.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 22 | 21 contacts → | ||||
Indirect evidence Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 23 | 17 contacts → | ||||
Indirect evidence “Network Gaming unlocks betting revenue from businesses with audiences of sports fans, in a socially responsible manner.” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 24 | 17 contacts → | ||||
Indirect evidence “Social Betting Network” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
| 25 | 17 contacts → | ||||
Indirect evidence “RunningBall helped create scalable in-play betting and its unbeatable accuracy, speed and integrity, with the highest in-built safeguards against fraud, still makes it the…” Source: RevenueBase Database · checked Sep 19, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: bookmakers and oddsmakers. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names bookmakers and oddsmakers.
- Partial evidence
- Its own public description names part of bookmakers and oddsmakers, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name bookmakers and oddsmakers. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 140 bookmakers and oddsmakers based in the United Kingdom
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Bookmakers and oddsmakers based in the United Kingdom at a glance
As of Sep 19, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 140 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among bookmakers and oddsmakers, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United Kingdom whose own description of what they do matches “bookmakers and oddsmakers”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names bookmakers and oddsmakers), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among bookmakers and oddsmakers, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 5,685 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 19, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Bookmakers and oddsmakers by metro
- Bookmakers and oddsmakers in London48
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names bookmakers and oddsmakers, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many bookmakers and oddsmakers are there based in the United Kingdom?
RevenueBase identified 140 bookmakers and oddsmakers headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Bet365, headquartered in Stoke-On-Trent, tops this list with the largest team on record.
Which city has the most bookmakers and oddsmakers?
London leads with 48 headquartered companies, followed by Leeds (5) and Manchester (4).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 5,685 verified decision-maker contacts tracked across these 140 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 19, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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