Company lists · Data refreshed September 2026

Top 25 Betting analytics companies based in the United Kingdom

Name: Betting analytics companies based in the United Kingdom
Creator: RevenueBase
License: https://creativecommons.org/licenses/by/4.0/

Compiled by the RevenueBase Data Team Data refreshed Sep 14, 2026 221 companies tracked

RevenueBase identified 221 betting analytics companies headquartered in the United Kingdom as of September 2026 and tracks 21,816 professional contacts across them, including 7,411 with verified work emails. London is the largest hub.

This list covers betting analytics companies headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 14, 2026.

Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.

How to read this list HQ checked on every row RevenueBase Smart Search rating on every row Refreshed Sep 14, 2026 86% judged on-target in blind review

221Companies

21,816Contacts tracked

7,411Verified emails

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The 25 largest betting analytics companies based in the United Kingdom

Ranked by team size

Top 25 of 221 betting analytics companies based in the United Kingdom, ranked by team size, largest first. Data refreshed Sep 14, 2026. RevenueBase Smart Search rates how each company's information relates to betting analytics companies: strong evidence (its own description names it), partial (names part of it), indirect (matched on the rest of its profile rather than the description shown). Click a contact count to view that company's people.
#	Company	RevenueBase Smart Search	Headquarters	Employees	Contacts
1	Bet365	Indirect evidence	Stoke-on-trent, United KingdomHQ checked Sep 14, 2026	10001+	6,614 contacts →
	Indirect evidence “We’re one of the world’s leading online gambling companies, revolutionising the industry since Founded by Denise Coates CBE, we now employ over people and serve over 120 million…” Source: RevenueBase Database · checked Sep 14, 2026
2	Genius Sports	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	1,001-5,000	2,804 contacts →
	Indirect evidence “NYSE: GENI Genius is the operating system for modern sport.” Source: RevenueBase Database · checked Sep 14, 2026
3	Stats Perform	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	1,001-5,000	2,616 contacts →
	Partial evidence “Stats Perform became the market-leading sports technology company across media and tech, betting, and team performance by revolutionizing the richest sports data with unrivaled…” Source: RevenueBase Database · checked Sep 14, 2026
4	Openbet	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	1,001-5,000	1,050 contacts →
	Partial evidence “OpenBet is the trusted partner for the world’s biggest betting and gaming brands, delivering the industry’s most advanced betting technology, content, and services.” Source: RevenueBase Database · checked Sep 14, 2026
5	SIS LTD	Partial evidence	Milton Keynes, United KingdomHQ checked Sep 14, 2026	201-500	753 contacts →
	Partial evidence “Our mission is to drive value for betting operators globally through the supply of high-margin short-form betting content.” Source: RevenueBase Database · checked Sep 14, 2026
6	Betfair	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	501-1,000	688 contacts →
	Indirect evidence “At Betfair, we play things our way.” Source: RevenueBase Database · checked Sep 14, 2026
7	Happening	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	501-1,000	526 contacts →
	Indirect evidence “Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day.” Source: RevenueBase Database · checked Sep 14, 2026
8	Hudl Statsbomb	Partial evidence	Bath, United KingdomHQ checked Sep 14, 2026	501-1,000	281 contacts →
	Partial evidence “Pushing the boundaries of what’s possible in football analytics.” Source: RevenueBase Database · checked Sep 14, 2026
9	Spotlight Sports Group	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	201-500	199 contacts →
	Indirect evidence “Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports…” Source: RevenueBase Database · checked Sep 14, 2026
10	Angstrom	Indirect evidence	South Bank, United KingdomHQ checked Sep 14, 2026	51-200	197 contacts →
	Indirect evidence “Angstrom is a data driven sports forecasting business specialising in odds generation, trading & risk management.” Source: RevenueBase Database · checked Sep 14, 2026
11	Sporting Solutions	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	181 contacts →
	Indirect evidence “Our proprietary modelling, AI, and machine learning capabilities set the standard for innovation and delivering higher margins across all major sports and leagues.” Source: RevenueBase Database · checked Sep 14, 2026
12	Fairplay Sports Media	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	201-500	178 contacts →
	Indirect evidence “FairPlay Sports Media is an AI-driven, technology-led media network and BetTech infrastructure provider.” Source: RevenueBase Database · checked Sep 14, 2026
13	Midnite	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	201-500	156 contacts →
	Partial evidence “Welcome to the future of betting.” Source: RevenueBase Database · checked Sep 14, 2026
14	Smartodds	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	132 contacts →
	Indirect evidence “Smartodds is a company based in North London which provides statistical research and consulting services about sports.” Source: RevenueBase Database · checked Sep 14, 2026
15	Feedconstruct	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	201-500	127 contacts →
	Indirect evidence “FeedConstruct is a leading data-providing company that delivers the most precise sports data for sporting events globally.” Source: RevenueBase Database · checked Sep 14, 2026
16	White Swan Data	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	112 contacts →
	Partial evidence “At White Swan Data we decide what is worth betting on.” Source: RevenueBase Database · checked Sep 14, 2026
17	Football Radar	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	112 contacts →
	Partial evidence “Football Radar is a leading provider of football betting advice.” Source: RevenueBase Database · checked Sep 14, 2026
18	Playbook Engineering	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	90 contacts →
	Partial evidence “Playbook Engineering offers a global betting platform that provides a service to established operators and new entrants who are looking to disrupt the industry.” Source: RevenueBase Database · checked Sep 14, 2026
19	Paradine	Indirect evidence	Leeds, United KingdomHQ checked Sep 14, 2026	51-200	83 contacts →
	Indirect evidence “We apply relentless ingenuity from a team of top data scientists, software engineers and domain experts to global sports markets.” Source: RevenueBase Database · checked Sep 14, 2026
20	Twenty First Group	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	63 contacts →
	Indirect evidence “We believe that successful sport is founded on the pillars of quality performance, compelling competition, and the passion of fans.” Source: RevenueBase Database · checked Sep 14, 2026
21	Mustard Systems LTD	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	11-50	61 contacts →
	Indirect evidence “We are a young fast growing company in London W6.” Source: RevenueBase Database · checked Sep 14, 2026
22	Ellipse	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	56 contacts →
	Partial evidence “Ellipse is a leading sports data and analytics company comprising CricViz, FootballViz, Horse Racing, RugbyViz (Oval and Stuart Farmer Media Services) and TennisViz.” Source: RevenueBase Database · checked Sep 14, 2026
23	Sportbusiness	Indirect evidence	London, United KingdomHQ checked Sep 14, 2026	11-50	49 contacts →
	Indirect evidence “SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses.” Source: RevenueBase Database · checked Sep 14, 2026
24	10star	Partial evidence	London, United KingdomHQ checked Sep 14, 2026	51-200	44 contacts →
	Partial evidence “We deliver market-leading returns on turnover for regulated sportsbooks through a bespoke suite of pricing, trading, risk management and analytics.” Source: RevenueBase Database · checked Sep 14, 2026
25	Atass Sports	Indirect evidence	Exeter, United KingdomHQ checked Sep 14, 2026	51-200	42 contacts →
	Indirect evidence “ATASS Sports is a statistical research consultancy providing high quality modelling and analysis for the sports industry.” Source: RevenueBase Database · checked Sep 14, 2026

RevenueBase Smart Search

RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: betting analytics companies. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.

Strong evidence: The company's own public description of its business names betting analytics companies.
Partial evidence: Its own public description names part of betting analytics companies, so it works in or next to the category without describing itself that way.
Indirect evidence: The description shown does not name betting analytics companies. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.

RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.

Showing 25 of 221 betting analytics companies based in the United Kingdom

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Betting analytics companies based in the United Kingdom at a glance

As of Sep 14, 2026

34.0%Verified-email coverage

98.7Average contacts per company

11-50Median size (employees)

56.6%Largest-city concentration · London

Sep 14, 2026Page data refreshed

Companies by employee count

1-10

107

11-50

51-200

201-500

501-1,000

1,001-5,000

5,001-10,000

10001+

Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 221 companies.

How this list was built

Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among betting analytics companies, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.

Source: The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
What qualifies: Companies headquartered in the United Kingdom whose own description of what they do matches “betting analytics companies”. Matching reads each company's description, not its industry code or its name.
RevenueBase Smart Search: RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names betting analytics companies), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
What we exclude: Companies whose own description does not clearly place them among betting analytics companies, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
Match quality: In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
Ranking: Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
Verification: Every listed company carries at least one verified work email, 7,411 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
Refresh: This page's figures were pulled from the company graph on September 14, 2026. Lists refresh periodically as the graph is re-checked.
Corrections: Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.

Betting analytics companies by metro

Betting analytics companies in London125

Frequently asked

What is RevenueBase Smart Search?

RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names betting analytics companies, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.

How many betting analytics companies are there based in the United Kingdom?

RevenueBase identified 221 betting analytics companies headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.

What is the largest company on this list?

Bet365, headquartered in Stoke-On-Trent, tops this list with the largest team on record.

Which city has the most betting analytics companies?

London leads with 125 headquartered companies, followed by Manchester (9) and Leeds (6).

How do I get contact information for these companies?

A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 7,411 verified decision-maker contacts tracked across these 221 companies.

How current is this list?

The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 14, 2026.

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About this data

RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.