Company lists · Data refreshed September 2026
Top 25 Analytics and attribution platforms based in the United Kingdom
RevenueBase identified 168 analytics and attribution platforms headquartered in the United Kingdom as of September 2026 and tracks 17,598 professional contacts across them, including 6,274 with verified work emails. London is the largest hub.
This list covers analytics and attribution platforms headquartered in the United Kingdom, matched on what each company actually does as described in its own words. Ranked by team size, largest first. Every row shows the company's own description, its RevenueBase Smart Search rating, and when it was last checked. Data refreshed September 27, 2026.
Published by RevenueBase, a B2B data infrastructure company. This list was built with RevenueBase Smart Search, the natural-language company search RevenueBase customers use to build their own targeted lists and unlock verified emails and direct dials at the companies on them. How these lists are built and judged.
The 25 largest analytics and attribution platforms based in the United Kingdom
Ranked by team size| # | Company | Contacts | |||
|---|---|---|---|---|---|
| 1 | 15,564 contacts → | ||||
Partial evidence “Kantar is the world’s leading marketing data and analytics business.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 2 | 247 contacts → | ||||
Partial evidence “Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, giving you the power to: • Fill attribution…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 3 | 194 contacts → | ||||
Indirect evidence “KINESSO UK is the award-winning, tech-driven performance marketing agency delivering actionable growth for direct clients and agency partners.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 4 | 189 contacts → | ||||
Indirect evidence “Outra provides the audience data that household names like Sky, Shell, Zoopla and AXA rely on to power their campaigns.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 5 | 42 contacts → | ||||
Strong evidence “Go Virtual with GEEIQ, the only platform-led analytics provider for virtual worlds.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 6 | 41 contacts → | ||||
Strong evidence “Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 7 | 37 contacts → | ||||
Indirect evidence “Never let a dead-end button sink conversion rates, lose visitors to slow page loads, or miss metrics that matter.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 8 | 36 contacts → | ||||
Indirect evidence “ThisThat is an Influence Intelligence company helping brands govern and grow influence.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 9 | 36 contacts → | ||||
Indirect evidence “Leaf is a technology and data science company delivering performance intelligence solutions for next-gen ecommerce brands.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 10 | 32 contacts → | ||||
Indirect evidence “identi is a performance marketing company which helps its partners acquire, engage and convert users through large-scale digital marketing campaigns.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 11 | 31 contacts → | ||||
Indirect evidence “Privacy-Compliant Real-Time Data Activation Teavaro truly connects people, brands and media owners across any media and device, helping you deliver a personalised marketing…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 12 | 29 contacts → | ||||
Partial evidence “Future-proofing B2B digital advertising and analytics in a cookieless world.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 13 | 25 contacts → | ||||
Strong evidence “Streamhub is a total video analytics platform providing full-funnel measurement from audience reach to outcomes across platforms.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 14 | 25 contacts → | ||||
Indirect evidence “QueryClick is a high performance digital marketing agency with unique, revolutionary software that allows complete elimination of wasted spend and automated new customer…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 15 | 21 contacts → | ||||
Indirect evidence “Covatic (pronounced "Co-Va-Tick") provides the essential infrastructure for a fully connected universe, enabling media companies and advertisers to Segment, Activate and Attribute…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 16 | 21 contacts → | ||||
Indirect evidence “Which marketing campaigns and sources generate phone calls and sales?” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 17 | 20 contacts → | ||||
Strong evidence “Attribution, Analytics and Automation engine, used heavily in Marketing and Hiring Do you care about getting the most from your digital media spend?” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 18 | 17 contacts → | ||||
Partial evidence “Audiencerate is the Marketing Data Platform that helps agencies, brands, and public organizations turn fragmented data into precise audiences and activate them across every…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 19 | 17 contacts → | ||||
Partial evidence “Anonymised is a data platform using AI to drive incremental outcomes for advertisers.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 20 | 16 contacts → | ||||
Indirect evidence “The marketing measurement engine for teams and AI Agents.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 21 | 15 contacts → | ||||
Indirect evidence “heybooster generates personalized insights to maximize your revenue.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 22 | 15 contacts → | ||||
Indirect evidence “ViewersLogic boosts your chances of hitting your business targets.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 23 | 14 contacts → | ||||
Partial evidence “Sweet Analytics, at the centre of all your data.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 24 | 14 contacts → | ||||
Strong evidence “Ruler Analytics is a marketing attribution and measurement platform that combines multi-touch attribution, marketing mix modelling and user journey reporting, to give marketers…” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
| 25 | 13 contacts → | ||||
Indirect evidence “DAIVID is THE #CreativeData signal for the advertising ecosystem, with unparalleled scale and depth.” Source: RevenueBase Database · checked Sep 27, 2026Thanks. The Data Team will review it. | |||||
RevenueBase Smart Search
RevenueBase Smart Search assesses information from a company’s LinkedIn profile, information supplied directly by the company, its website, and other publicly available sources. It uses that information to rate how closely the company relates to this list’s category: analytics and attribution platforms. Every row carries its rating and the description the rating was read from, so each one can be checked rather than taken on trust.
- Strong evidence
- The company's own public description of its business names analytics and attribution platforms.
- Partial evidence
- Its own public description names part of analytics and attribution platforms, so it works in or next to the category without describing itself that way.
- Indirect evidence
- The description shown does not name analytics and attribution platforms. The match rests on the rest of the company's public profile rather than the one sentence quoted here, so this is the rating to check first.
RevenueBase Smart Search is how these lists are built: RevenueBase's data engine and AI assemble the companies that match a category defined in a user's own words, so a list can be about what companies actually do rather than about whichever industry code they were filed under.
Showing 25 of 168 analytics and attribution platforms based in the United Kingdom
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Analytics and attribution platforms based in the United Kingdom at a glance
As of Sep 27, 2026Companies by employee count
Email recency for this list is measured worldwide rather than for United Kingdom, so it is reported there. Company counts and contact totals on this page are exact for United Kingdom, over 168 companies.
How this list was built
Company categories are rarely black and white. RevenueBase reads each company's own description of its business to decide whether it belongs among analytics and attribution platforms, so some rows will be adjacent to the category rather than pure plays. The description and RevenueBase Smart Search rating on every row are there so you can check each match yourself.
- Source
- The RevenueBase company graph: 60 million companies and 398.9 million professional contacts resolved from primary sources, queried with RevenueBase Smart Search, the natural-language company search available to every RevenueBase user.
- What qualifies
- Companies headquartered in the United Kingdom whose own description of what they do matches “analytics and attribution platforms”. Matching reads each company's description, not its industry code or its name.
- RevenueBase Smart Search
- RevenueBase Smart Search is how this list is assembled and how each row is rated. RevenueBase's data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to a category defined in a user's own words. Each row is rated strong evidence (its own description names analytics and attribution platforms), partial evidence (it names part of the category) or indirect evidence (the description shown names none of it and the match rests on the rest of the company's profile). The description supporting each rating is quoted on the row.
- What we exclude
- Companies whose own description does not clearly place them among analytics and attribution platforms, and records with no verified work email. Companies headquartered outside United Kingdom are excluded even when they keep an office there.
- Match quality
- In blind human judging of this matching method, 86% of matched companies were on target. Expect roughly 1 in 7 rows to be adjacent to the category rather than a pure play. Every row shows the company's own description and its RevenueBase Smart Search rating so you can judge each match yourself. Read the full methodology: how the lists are built, how the judging worked, and what the figure means.
- Ranking
- Team size, largest first: companies are ordered by the number of professionals RevenueBase tracks at each one. Employee ranges shown are reported bands, for context.
- Verification
- Every listed company carries at least one verified work email, 6,274 across the full list. Contacts re-verify on a rolling cadence, and each contact's own verification date is shown inside RevenueBase.
- Refresh
- This page's figures were pulled from the company graph on September 27, 2026. Lists refresh periodically as the graph is re-checked.
- Corrections
- Wrong category, wrong headquarters, or a company that has closed? Use “Report an issue” on any row. Reports go to the RevenueBase Data Team and feed back into the company graph.
Analytics and attribution platforms by metro
- Analytics and attribution platforms in London92
Frequently asked
What is RevenueBase Smart Search?
RevenueBase Smart Search is how RevenueBase decides which companies belong on this list and how strongly each one fits. Its data engine and AI assess a company's LinkedIn profile, information supplied directly by the company, its website and other publicly available information, then relate it to the category the list is about. Each row is rated strong evidence when the company's own description names analytics and attribution platforms, partial evidence when it names part of the category, and indirect evidence when the description shown names none of it and the match rests on the rest of the company's profile.
How many analytics and attribution platforms are there based in the United Kingdom?
RevenueBase identified 168 analytics and attribution platforms headquartered in the United Kingdom as of September 2026, matched on each company's own description of what it does rather than its industry code.
What is the largest company on this list?
Kantar, headquartered in London, tops this list with the largest team on record.
Which city has the most analytics and attribution platforms?
London leads with 92 headquartered companies, followed by Manchester (7) and Newcastle Upon Tyne (4).
How do I get contact information for these companies?
A free RevenueBase account lets you run this exact search and work the top results, verified emails and direct dials included. Upgrading unlocks all 6,274 verified decision-maker contacts tracked across these 168 companies.
How current is this list?
The list refreshes periodically as the company graph is re-checked. This page's figures were pulled on September 27, 2026.
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About this data
RevenueBase is a B2B data infrastructure company. Its company graph covers 60 million companies and 398.9 million professional contacts, with emails verified on a rolling cadence rather than scraped once and left to decay. These company lists are generated directly from that graph with RevenueBase Smart Search, the same natural-language company search every RevenueBase user has: describe a market in plain words, get the companies that match, and add verified emails and direct dials for the people at them. It is the same data that powers RevenueBase's B2B data products, and a free account includes 500 credits to start. How these lists are built and judged.
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