Updates, insights and thinking from the team.

5 practical B2B data tips that actually increase revenue

Five data-driven strategies help B2B companies increase revenue during economic downturns by focusing on ideal customer profiles, hyper-relevant messaging, comprehensive buyer persona engagement, long-term customer targeting, and treating databases as strategic assets.

5X Increase in Meetings per BDR within a Week of Switching to RevenueBase

Demostack increased demo bookings five times within a week of switching to RevenueBase, improving email deliverability from 65% to 96% and uncovering four times more ideal customer profile accounts than previously identified.

Filtering B2B data on company revenue range will cost you money. Here are 4 better ways to filter (and increase conversions.)

Filtering B2B prospects by company revenue range often leads to poor conversion rates because most private companies don't disclose accurate revenue data. Better targeting criteria include specific firmographics, technographics, problem-solving focus, and excluding known deal-breakers for improved prospecting results.

5 things hiding in the RevenueBase logo that were inspired by B2B sales and marketing professionals

RevenueBase's logo incorporates five design elements inspired by B2B sales and marketing: a sideways heart representing love for data, forward-pointing direction for business progress, and blue-to-red colors symbolizing leads warming from cold to hot. The grid pattern represents clean data while wings suggest soaring performance.

RevenueBase Secures $6M in Funding Led by Bessemer Venture Partners. What does this Investment Mean for Our Customers and the Industry?

RevenueBase's $6M funding round will accelerate development of a self-serve web application, expanded data capabilities, and customer support resources. The investment validates the company's approach to solving B2B data quality problems that result in poor targeting and conversion rates.

RevenueBase Secures $6M in Seed Funding to Revolutionize B2B Data Solutions for Sales and Marketing Teams

RevenueBase raised $6 million in seed funding led by Bessemer Venture Partners to expand its B2B data solution. The company uses graph technology and proprietary discovery workshops to deliver more complete and accurate contact information than traditional providers.

Plannuh Sees ROI with RevenueBase in Just 30 Days

Plannuh achieved a 60% ROI within 30 days of using RevenueBase's B2B contact database, generating 1,200 e-book downloads and 53 demo requests. The marketing platform improved email conversion rates from 1.5% to 6.7% while maintaining demo conversion rates.

That's a Great B2B Demand Generation Campaign... Now What?

Great B2B demand generation campaigns fail without accurate, well-researched target audience databases to support outreach efforts. RevenueBase's Revenue Archetype Method identifies the right decision makers and companies while maintaining data quality through regular updates.

The Biggest Mistake B2B Revenue Leaders Make

Most B2B organizations treat their prospect databases as chaotic collections of purchased lists and manual entries rather than strategic assets. Improving database quality through responsible acquisition, maintenance, and regular updates can increase campaign performance by 3-5X.

The Revenue Database as a Service Era Has Arrived

RevenueBase introduces the first Revenue Database as a Service to address B2B data quality issues that cause companies to miss up to 66% of potential revenue. The platform uses a Revenue Archetyping Method to acquire, integrate, and continuously update targeted prospect data.

How to Create Your Revenue Archetype in Five Steps

Creating an effective revenue archetype involves five steps: visualizing ideal prospects, defining your market, determining segments, establishing ideal customer profiles, and identifying decision-maker personas. This process transforms conceptual customer descriptions into concrete parameters for building targeted B2B contact databases.

What is a Revenue Archetype? Finding Your Ideal Prospect

A revenue archetype describes prospects highly likely to buy your product or service, comprising both organizational and decision-maker characteristics. This model helps sales and marketing teams align on targeting while excluding organizations that lack the necessary pain points or decision-making authority.