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Benevolent Marketing

Benevolent Marketing helps B2B tech companies measure trust, identify where it breaks down, address the systems that erode it, and track progress over time.

Marketing Services
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Headquarters
Calgary, Alberta, CanadaSource: RevenueBaseRetrieved October 13, 2026
Employee range
1 to 10Source: RevenueBaseRetrieved October 13, 2026
Founded
2022Source: RevenueBaseRetrieved October 13, 2026
Published list appearances
5 supported appearances ↗Source: RevenueBase lists
The company at a glance

What does Benevolent Marketing do?

Benevolent Marketing was founded by Steve Pieroway, a former Policy Works executive who led marketing, sales, and service teams during different stages of the company's growth. The company's work draws on Steve Pieroway's master's thesis concerning identification-based relationship marketing, trust theory, and social identity.

Based on the company’s public LinkedIn information, supplied through RevenueBase.

What the business offers

Services & capabilities.

Trust measurement

For B2B tech companies, the work includes measuring trust, identifying breakdowns, addressing systems that erode trust, and tracking progress over time.

Source: LinkedIn company description · Retrieved October 13, 2026

Trust benchmarking

The company published the Benevolent Insurtech Trust Index, a trust benchmark in B2B tech.

Source: LinkedIn company description · Retrieved October 13, 2026

Explore the business in context

Company lists.

Supported appearances on published RevenueBase lists, including available memberships beyond displayed rankings.

Positions describe ordering within each source list. See how lists are built ↗

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BADGE PREVIEWBenevolent Marketing listed #11 on Product marketing companies, September 20, 2026Open the published source list.
Benevolent Marketing

#11 Product marketing companies

Snapshot: September 20, 2026

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Company information

Sources & data notes.

RevenueBase prepared this profile from the company’s public LinkedIn information and RevenueBase company data. These source records were retrieved on October 13, 2026. AI helped summarize these sources, with a separate automated check against the source text completed on November 4, 2026. Directory positions use company-contact counts from separate saved list snapshots dated September 20, 2026, September 26, 2026, September 27, 2026, September 28, 2026 and September 30, 2026. How the company lists are built.

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