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Traction

Traction is a marketing technology company offering a platform for marketing automation.

Software Development
Headquarters
Rome, Latium, ItalySource: RevenueBaseRetrieved October 18, 2026
Employee range
11 to 50Source: RevenueBaseRetrieved October 18, 2026
Founded
2017Source: RevenueBaseRetrieved October 18, 2026
The company at a glance

What does Traction do?

Its products cover marketing automation and performance marketing using artificial intelligence. The products are intended to support digital campaign optimization and customer lifecycle management.

Based on the company’s public LinkedIn information, supplied through RevenueBase.

What the business offers

Services & capabilities.

Multichannel messaging

Provides integrated management of personalized marketing campaigns across channels including email, SMS and WhatsApp.

Source: LinkedIn company description · Retrieved October 18, 2026

Predictive behavior analysis

Provides predictive analysis with personalized promotions aimed at reducing churn and improving customer retention.

Source: LinkedIn company description · Retrieved October 18, 2026

Explore the business in context

Company lists.

No currently confirmed list appearances.

Company information

Sources & data notes.

RevenueBase prepared this profile from the company’s public LinkedIn information and RevenueBase company data. These source records were retrieved on October 18, 2026. AI helped summarize these sources, with a separate automated check against the source text completed on October 18, 2026. Directory positions use company-contact counts from separately saved list snapshots. How the company lists are built.

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